Dealers

Disrupting an industry that has been one way throughout history is difficult.

The cheapest audiences to reach and motivate to visit can be the least likely to convert.

“With more than 90% of privately purchased cars being financed, potentially millions of drivers could be in for a shock when they come to replace their car,” Parkers Finance Editor Chris Lloyd says.

Ironically, the electric-vehicle maker plans to shutter most of its retail outlets.

Cars and light trucks fell at Toyota, while Honda experienced a car loss but a light-truck gain and Nissan’s light-truck sales fell more than those of its cars.

“Cross-department selling like this helps build experience cohesion and brand consistency and strengthens the customer relationship and retention,” says Jim Maxim Jr., president of MaximTrak.