In-depth product knowledge is so important. Make sure your salespeople get an opportunity to test drive all your vehicles and learn how to operate the entertainment and navigation systems, how to hook up phones to Bluetooth, how the adaptive lane...
The value of first-party data increases exponentially when combined with second-party data – which an organization collects straight from its audience and then sells directly to another company – and third-party data, which is collected by an...
A common problem is that dealerships may not be vigilant enough. To put it more positively, Federated Insurance investigator Andris Berzins says dealerships understandably may be “too” welcoming because, after all, they’re trying to sell cars.
The one-pay lease is a way to purchase a vehicle by writing the dealership a check for the total of payments on a 36-month, single-payment lease. At the end of the 36 months, the customer can choose to renew the lease, turn in the vehicle or buy...
Out of necessity, the pandemic has pushed forward many digital processes that may not have been previously prioritized. As a result, we’ve seen a rapid increase in adoption of electronic registration and title processing, and it shows no signs of...
