Dealers

“Cross-department selling like this helps build experience cohesion and brand consistency and strengthens the customer relationship and retention,” says Jim Maxim Jr., president of MaximTrak.

The auto-auction chain moved vehicles 40 million times in 2018 alone. Technology is making it easier to locate their whereabouts.

“People want a more personalized experience,” says Lori Wittman, Cox Automotive’s senior vice president-dealer software solutions.

Despite offering a redesigned model, sales of Toyota’s compact 4-door are expected to decline. However, the automaker hopes to grab share as the segment contracts.

“There’s a lot of discussion around affordability, but ultimately consumers haven’t changed what they’re buying,” says Experian’s Melinda Zabritski.