A well-executed subscription offering means opportunities to create new revenue streams, market used and electric vehicles, win new customers and strengthen a company’s digital muscles.
The challenges of the past year tested the strength and resiliency of the automotive industry. But while initially hit hard by the effects of COVID-19, the industry is recovering.
No longer just a trendy technology, an effective chatBOT strategy gives customers a convenient avenue to solve simple requests, freeing up agents to handle complex problems, and creating a positive experience that can build brand loyalty and...
The shortage of semiconductor chips is impacting the amount of new car and truck inventory coming onto dealer lots. However, retailers and their digital advertising partners can ensure they are constantly delivering offers on the latest new and...
“You can ask, ‘Where did they get the cash?’” says Bob Pierce of the Used Car Dealers Assn. of Ontario. “But salespeople are not detectives. We have not trained them to be, and nor should we.”
Lithia Motors in March “saw double-digit increases in service, body and parts, driven by a 32% increase in our highest-margin, customer-pay work,” chief operating officer Chris Holzshu says.
