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General MotorsGeneral Motors’ Mark Reuss: Hyundai JV Prospects Are Excellent, Culture at GM Ready To RockGeneral Motors’ Mark Reuss: Hyundai JV Prospects Are Excellent, Culture at GM Ready To Rock
GM President Mark Reuss has high hopes and expectations for successful joint ventures to emerge from a memo of understanding with the Hyundai Group. He says GM’s culture has changed markedly to support joint ventures and points to vehicles like Buick Envista, an entry-level model that is profitable, to make his point.
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