Digital Marketing

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Finance & Insurance
Leveraging Your Automotive ChatbotLeveraging Your Automotive Chatbot

To fully leverage the potential of AI chatbots, auto lenders must carefully select and implement the right technology while ensuring compliance with security, privacy and associated consumer risks. Not all AI data is created equal, and not all chatbots are created alike.

byJessica Gonzalez
Sep 17, 2024
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3 Min Read
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Retail
Industry Voices | Navigating New Rules for Secure Digital Transport of DataIndustry Voices | Navigating New Rules for Secure Digital Transport of Data
byKarl Falk
Sep 5, 2024
4 Min Read
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Retail
U.S., Canadian Build-to-Order Vehicle Purchases Growing, Experts SayU.S., Canadian Build-to-Order Vehicle Purchases Growing, Experts Say
byKeith Nuthall
Sep 3, 2024
WardsAuto FastChat with Michele Wright and Nancy Dunham
Sponsored Content
FastChat: Stop Leaving Money on the Table, Ensure You’re Making the Most of Your Co-Op DollarsFastChat: Ensure You’re Making the Most of Your Co-Op Dollars
Aug 26, 2024
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Digital Marketing
Industry Voices | How AI Is Personalizing the Customer Experience in AutomotiveIndustry Voices | How AI Is Personalizing the Customer Experience in Automotive
byScott Hensly
Aug 21, 2024
4 Min Read
WardsAuto FastChat with Dana Middlemiss and Nancy Dunham
Sponsored Content
FastChat: Stay Top of Mind with Car Shoppers Using Retargeted MarketingFastChat: Stay Top of Mind with Car Shoppers Using Retargeted Marketing
Aug 15, 2024
Digital Marketing
Genesis Harnesses Sleek Visuals in Latest Most-Seen Auto TV Ad
Genesis Harnesses Sleek Visuals in Latest Most-Seen Auto TV Ad
Aug 1, 2024
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3 Min Read
byWards Staff
WardsAuto FastChat with David Lumpkin and Nancy Dunham
Sponsored Content
FastChat: Ways to Boost Engagement and Leads without Boosting Your Cost
FastChat: Ways to Boost Engagement and Leads without Boosting Your Cost
Jul 25, 2024
Dealers
The Dealership: Poking Fun at Work While Gaining Viral Fame
The Dealership: Poking Fun at Work While Gaining Viral Fame
Jul 22, 2024
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3 Min Read
byNancy Dunham
Dealers
Dealers: Plan Now for a Cybersecurity Attack
Dealers: Plan Now for a Cybersecurity Attack
Jun 26, 2024
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4 Min Read
byAlysha Webb
Dealers
The AI Automotive Retailing Revolution Is on the Horizon
The AI Automotive Retailing Revolution Is on the Horizon
Jun 18, 2024
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3 Min Read
byKos Jha
Teads’ report underscores need for dealers, manufacturers to become experts on all models.
Dealers
Dealers Who Modernize Marketing Strategies Can Boost Market Share, Profits
Dealers Who Modernize Marketing Strategies Can Boost Market Share, Profits
Jun 5, 2024
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3 Min Read
byNancy Dunham
Sponsored Content
FastChat: How to Simplify, Maximize and Supercharge Your Marketing Spend and Digital Strategy
FastChat: How to Simplify, Maximize and Supercharge Your Marketing Spend and Digital Strategy
May 29, 2024
Dealers should pick up the phone to drive sales, study says.WardsAuto logo
Digital Marketing
Auto Dealer Trifecta: Email, Text, Phone Online Shoppers
Auto Dealer Trifecta: Email, Text, Phone Online Shoppers
May 9, 2024
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4 Min Read
bySteve Finlay
GettyImages-1461323126
Digital Marketing
CDK’s New Virtual Assistant Aims Not to Goof Up
CDK’s New Virtual Assistant Aims Not to Goof Up
Apr 9, 2024
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3 Min Read
bySteve Finlay
wyler1
Digital Marketing
Wyler Automotive Completes First U.S. Virtual Car Sale
Wyler Automotive Completes First U.S. Virtual Car Sale
Apr 8, 2024
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3 Min Read
byNancy Dunham
online car shopping image (Getty)
Retail
How Digital Buying Experiences Transform Automotive Retail
How Digital Buying Experiences Transform Automotive Retail
Feb 9, 2024
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4 Min Read
byAndy Howard
0104Voices
Digital Marketing
The Next Step in Automotive Marketing
The Next Step in Automotive Marketing
Jan 8, 2024
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4 Min Read
byDavid McShane
Kia1
Digital Marketing
Kia Backing Up Its Belief in BEVs, Marketing Exec Says
Kia Backing Up Its Belief in BEVs, Marketing Exec Says
Dec 20, 2023
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3 Min Read
byAlysha Webb
WardsAuto_Blodgett-3_v1
Digital Marketing
The Mexico Truck & Bus Aftermarket Study - 2023
The Mexico Truck & Bus Aftermarket Study - 2023
Oct 30, 2023
Dealer - computer and car
Digital Marketing
AI and the Transformation of Dealership Marketing
AI and the Transformation of Dealership Marketing
Oct 10, 2023
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3 Min Read
byBrian Cox
Chevy Silverado Songtradr screenshot
Digital Marketing
Chevy Puts Music in the Drivers’ Seat for Its Marketing
Chevy Puts Music in the Drivers’ Seat for Its Marketing
Jun 13, 2023
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2 Min Read
byWards Staff
Customers and salesperson (PureCars)
Digital Marketing
Shifting to a First-Party Data Marketing Strategy
Shifting to a First-Party Data Marketing Strategy
Apr 14, 2023
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4 Min Read
byAaron Sheeks
THOMAS_INGENLATH_AT NY_EVENT
Digital Marketing
Marketing Tour to Promote Polestar 3 to U.S. Buyers
Marketing Tour to Promote Polestar 3 to U.S. Buyers
Apr 3, 2023
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3 Min Read
byJim Henry
1103ndMarketing
Digital Marketing
‘Consumer-First’ Digital Marketing Key to Winning Buyers
‘Consumer-First’ Digital Marketing Key to Winning Buyers
Nov 8, 2022
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2 Min Read
byNancy Dunham
pexels-yan-krukov-7640764
Digital Marketing
Dealers Prepare for Downturn with Digital Marketing Solutions
Dealers Prepare for Downturn with Digital Marketing Solutions
Sep 7, 2022
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3 Min Read
byNancy Dunham
Gubagoo
Digital Marketing
Kia Teams with Gubagoo to Boost Digital Marketing
Kia Teams with Gubagoo to Boost Digital Marketing
Aug 3, 2022
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3 Min Read
Dealer - used car lot RESIZED
Digital Marketing
Developing a Summer Used-Vehicle Marketing Strategy
Developing a Summer Used-Vehicle Marketing Strategy
Jul 27, 2022
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3 Min Read
byAmanda Acio
CES 2022_02
Digital Marketing
Auto Inspire Interview: Brandy Goolsby, Director - Product & Solutions Marketing, Wind River
Auto Inspire Interview: Brandy Goolsby, Director - Product & Solutions Marketing, Wind River
Jul 20, 2022
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9 Min Read
byDrew Winter
Automotive-Marketing-seo-(LOCALiQ)
Digital Marketing
New Targeted-Marketing Strategies Available to Dealers
New Targeted-Marketing Strategies Available to Dealers
Jul 11, 2022
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3 Min Read
byAnjelica Jeffreys and Scott Fletcher
Chevrolet at UzAuto plant (kun.uz)
Digital Marketing
Foreign Automakers Shift Marketing Efforts From Russia
Foreign Automakers Shift Marketing Efforts From Russia
Jul 11, 2022
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3 Min Read
byEugene Gerden
Acxiom/Treasure Data Venture
Digital Marketing
Partnership Powers On-Brand Marketing, Customer Retention
Partnership Powers On-Brand Marketing, Customer Retention
Jul 11, 2022
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2 Min Read
byNancy Dunham
The North American Commercial Truck Aftermarket
Sponsored Content
The North American Commercial Truck Aftermarket
The North American Commercial Truck Aftermarket
Mar 14, 2022
ITAG-Podium-21Apr22-SMS-marketing
Digital Marketing
SMS Marketing 101 for Auto Dealers update from March 2022
SMS Marketing 101 for Auto Dealers update from March 2022
Mar 10, 2022
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1 Min Read
Dealer-Used Cars 1
Digital Marketing
How AI Enhances Data-Driven Marketing
How AI Enhances Data-Driven Marketing
Feb 15, 2022
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3 Min Read
byDan Dulik

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