Dealers

Unlike the e-commerce retailing giant, auto retailers need to be ready to address online customer concerns, says Kevin Filan of Cox Automotive.

Lincoln's new commercial, a celebration of snow amid palm trees, is the first ad in the top position in recent weeks not to have leaned on football programming to deliver impressions.

According to the recent Haig Report for the third quarter of 2021, buy-sell activity is expected to reach an estimated 575 dealerships this year, a 24% increase over the previous record of 463 in 2015.

Jake Fisher, head of automotive testing for the influential magazine, says the powertrains in battery-electric vehicles are more reliable because they have fewer parts.  

As has been the case during this NFL season, the vast bulk of Honda’s impressions and budget centered on the sport. The ad drew the most impressions – 70 million – from NFL programming.

Automotive Tech Week panelists cite recent blockbuster mergers, such as Sonic Automotive acquiring RFJ Auto Partners in Plano, TX. That $700 million deal, announced in September, is expected to close by year’s end.