Dealers

“You have to realize you are representing 17,000 dealers, and your view on a particular topic is not necessarily NADA’s,” says Wes Lutz, the trade group’s 2018 chairman.

Stepping into the EV world requires assessing the cost of ownership, and a vehicle’s price and insurance rates are among the key factors to contemplate.

February is an opportune time for car dealerships because Presidents’ Day is the only shopping holiday between December and May, and five months is a long time to be without a holiday-inspired incentive.

Matching data and expertise to personalize car shopping, alongside the technology, helps dealerships make digital marketing and online retail simple and profitable.

“In the new normal, the initial call a consumer makes to a dealership is now the make-or-break point of a sale,” says Marchex’s Matt Muilenburg.

Closing rates for transactions on Clicklane are up “dramatically” compared to Asbury’s current online sales and lead generation platform, called PushStart, CEO David Hult says in a conference call announcing record fourth-quarter earnings.

RevolutionParts’ annual Parts eCommerce Report says parts sales processed through the company's online platform grew 28% in 2020, from $328 million to $421 million.

Ambitious auto dealers will attempt to grow their businesses this year, while conservative dealers will just take the money, says Scott Fink, a former Ford marketer who now runs the top Hyundai store in the U.S.