As a former high school teacher, California auto dealer Mike Johnson believes in educating employees. He has created a “curriculum” for teaching rookies how to sell cars, training about 1,000 over the years, with four going on to...
Financial firms standing to gain the most future business with auto dealers are ones that keep them happy, beyond merely offering low interest rates and balanced risk. That's according to a J.D. Power and Associates 2006 Dealer Financing...
If you have yet to embark into the automotive marketing land of “Search,” grab your ruby slippers and watch out for wicked witches while navigating through a confusing landscape. Search has become the latest buzzword for auto retailing...
When mailing marketing pieces that make a firm offer of credit to potential customers, are you certain the offer and how you advertise it are legal? Those mailings tell recipients they are pre-approved for credit. Such solicitations are called pre...
Many people either can't or won't figure out a car deal, no matter how straightforward the math and despite the many resources and pieces of legislation that assist them. It is true that even after decades of consumer protectionism, counting down...