As customers keep their cars and trucks longer, dealership groups say they’re adding shifts and increasing service hours and, as always, working extra hard to recruit and retain technicians.
With just the customer’s name and address, soft pulls allow an early-stage snapshot of the customer’s credit profile and insights into their buying power before you start building any deal.
Both retail groups note a familiar pattern in fixed ops results as the industry recovers from the pandemic: higher customer-pay work as customers drive more, and doing more work customers had postponed.