Jim Irwin

Editor

Jim Irwin joined WardsAuto in July 2011 after working previously at the Detroit bureau of The Associated Press and at newspapers in Port Huron, MI, and Huntington, WV. As Editor he is responsible for managing the WardsAuto homepage and producing the WardsAuto daily newsletter. He also edits staff and contributor stories and writes about a variety of automotive topics.

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461 articles by Jim Irwin

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Dealers’ most-read stories of 2025 reflect focus on innovation, affordability
Jan. 7, 2026
Automakers spent over $2 billion in linear TV ads in 2025
Dec. 22, 2025
Nissan brings refinements to 2026 Sentra
Sept. 23, 2025
Honda Reintroduces Prelude Sports Coupe
Sept. 4, 2025
Toyota, Honda, GM Improve Supplier Relationships
May 19, 2025
Cadillac Introduces Roomier Escalade IQL
March 5, 2025
Stellantis Leaps Into Level 3 Driving
Feb. 21, 2025
Stellantis 3.0L Hurricane 6-Cyl. Packs an ICE Punch
Oct. 7, 2024
Lucid Claims Air Pure Raises Bar for Efficiency
July 17, 2024
Toyota Grand Highlander Hybrid Has Maximum Style, Comfort
May 24, 2024
Autoline Daily 2024: Top Industry News for May 10
May 10, 2024
‘Mars’ Expedition: Ford Bronco Off-roading in Utah
Jan. 5, 2024
Honda Accord Hybrid: Fun, Fast and Frugal
Oct. 11, 2023
Winning Electric Powertrain Migrates to Hyundai Ioniq 6
Oct. 3, 2023
Jeep Gladiator in Spotlight at NAIAS
Sept. 13, 2023
Ford F-150 Lightning: Pleasing Pairing of Comfort, Technology
May 26, 2023
Kia Sportage Hybrid Gives You A Lot for a Little
May 23, 2023
Toyota, Honda, GM Again Rated 1-2-3 in Supplier Relations
May 22, 2023
Pony Cars’ Ranks Thin as 6th-Gen Camaro Bows Out
March 23, 2023
Customer-Service Satisfaction Slips in J.D. Power Survey
March 10, 2023
Ford Boosting Production of 3 BEVs, 3 ICE Models
March 9, 2023
Lexus, Kia Top Dependability Study As Overall Complaints Decline
Feb. 10, 2023
Rear-Wheel Drive Debuts on Refreshed Polestar 2 BEV
Jan. 25, 2023
Styling Distinguishes Four New Hyundai Kona Variants
Dec. 20, 2022
Honda Launches 2023 Pilot Production at Alabama Plant
Dec. 19, 2022
Toyota Prepping Grand Highlander Large CUV
Dec. 2, 2022
BEVs Dominate Field of 2023 NACTOY Finalists
Nov. 17, 2022
Hype Surrounding Ford F-150 Lightning Well-Deserved
Oct. 19, 2022
AMG Gives Velvety Mercedes EQS the Hammer Treatment
Oct. 14, 2022
Toyota’s Refreshed Highlander Powered by New Turbo-4
Oct. 10, 2022
BrightDrop E-Cart to Gather Groceries for Kroger Customers
Sept. 26, 2022
2022 Wards 10 Best Interiors & UX Winner: Toyota Tundra
Sept. 19, 2022
Cummins Finds Customer for Hydrogen ICE Technology
Sept. 2, 2022
BMW Producing Hydrogen Fuel Cell Systems for Modified X5
Sept. 1, 2022
Bosch Investing $200M in First U.S. Fuel Cell Technology
Aug. 31, 2022
Maserati MC20 Cielo Spyder Makes North American Debut
Aug. 25, 2022
Luxury Brands Outperform Mass Market in Consumer Study
Aug. 23, 2022
Polestar to Launch Battery-Electric Roadster in 2026
Aug. 22, 2022
Seventh-Gen Mustang to Debut at Detroit Auto Show
Aug. 19, 2022
2022 Wards 10 Best Interiors & UX Winner: Kia EV6 GT-Line
Aug. 19, 2022
Dodge Creates Electrification Buzz With All-New Hornet PHEV
Aug. 16, 2022
Supply-Chain Experts Discuss Microchips, Potato Chips at MBS
Aug. 5, 2022
Chevy Beefs Up Colorado Midsize Pickup for 2023
July 28, 2022
Volkswagen Lists Changes to 2023 Model Year Lineup
July 22, 2022
Mini Unveils Electric Mini Cooper SE Convertible
July 21, 2022
Toyota Revives Crown Marque for U.S. With Fullsize Sedan
July 15, 2022
Hyundai Introduces Ioniq 6 ‘Electrified Streamliner’ Sedan
July 14, 2022
Nissan Sets Pricing for 2023 Leaf
July 6, 2022
Hyundai Accent, Veloster N, Two Ioniq Models Dropped for 2023
July 5, 2022
Aerodynamics, Sustainable Materials Keys to Ioniq 6 BEV
July 1, 2022
GM Delivers First BrightDrop Battery-Electric Vans to FedEx
June 22, 2022
VW Commercial Vehicles Building ID. Buzz at German Plant
June 20, 2022
Subaru Updates Ascent Fullsize CUV for ’23 Model Year
June 17, 2022
Kia Makes Stylish, High-Tech Statement With EV6 BEV
June 1, 2022
Toyota Hits Pickup Luxury Target With Posh Tundra
May 25, 2022
Toyota Again Rated Highest for Relationships With Suppliers
May 24, 2022
Volta Trucks Unveils North American Expansion Plans
May 9, 2022
Polestar 2 BEV Gets Design, Sustainability Updates
April 29, 2022
GM, Honda to Codevelop Affordable Electric Vehicles
April 6, 2022
Washington State Adopts Nation’s Earliest ICE-Phaseout Target
March 29, 2022
Polestar 2 Offers Lower-Cost, Single-Motor Variant in U.S.
March 24, 2022
Pirelli, Hankook Introduce Tires Tailored to EVs
March 22, 2022
4Matic For All? Mercedes-Benz Vans Unveils New Sprinter Powertrain
March 9, 2022
Mack Battery-Electric Class 8 Refuse Truck Arrives on Market
March 4, 2022
New Cummins Engine Platforms Run on Different Low-Carbon Fuels
Feb. 16, 2022
Nissan BEV Spot Ranks Atop Most-Viewed Auto Ads
Feb. 10, 2022
Most Top-Ranked Auto Ads Pass on NFL Playoffs
Feb. 3, 2022
Chevy’s ‘Taco Truck’ Tops Most-Seen Auto Ads List
Jan. 27, 2022
Hybrid Powertrain Standard on 2023 Toyota Sequoia SUV
Jan. 26, 2022
Limited Production Run Says Goodbye to BMW’s V-12
Jan. 25, 2022
GM Expanding Applications of Fuel Cell Technology
Jan. 20, 2022
NFL Wild Card Weekend Delivers Auto Ad Attention
Jan. 20, 2022
Nissan’s Electric-Themed Ad Most-Viewed Car Commercial
Jan. 13, 2022
AVL Renames North American Division
Jan. 10, 2022
2021 Wards 10 Best UX Winner: Honda Civic
Jan. 7, 2022
Qualcomm Compute Technology to Power GM’s Ultra Cruise
Jan. 6, 2022
Most-Seen Auto Ads Connect With College Football Viewers
Jan. 6, 2022
Chrysler Unveils Airflow Concept BEV at CES 2022
Jan. 5, 2022
Global Survey: Internal Combustion Favored Over Battery Power
Jan. 5, 2022
Hyundai Adds Advanced Robotics to Mobility Equation
Jan. 4, 2022
White Top Choice Among Car Buyers Worldwide
Jan. 3, 2022
2021 Wards 10 Best Interiors Winner: Mitsubishi Outlander
Dec. 30, 2021
Canadian Manufacturer Readying Electric Snowmobiles
Dec. 29, 2021
Toyota Opens Proving Grounds to Other OEMs, Suppliers
Dec. 29, 2021
Toyota’s ‘Bookstore’ Is Most-Watched Auto Ad of Week
Dec. 22, 2021
2021 Wards 10 Best Interiors Winner: Ford F-150
Dec. 17, 2021
ProPilot Assist Standard on All ’22 Infiniti QX50 Models
Dec. 9, 2021
Mazda Announces Pricing, Details Trim Levels for ’22 Mazda3
Dec. 6, 2021
Honda Reclaims Top Spot on Most-Viewed Auto Ads List
Dec. 3, 2021
Honda, Lexus Capture ALG Residual Value Awards
Nov. 22, 2021
Honda Spending Rewarded With Most Auto Ad Impressions
Nov. 19, 2021
Survey Finds Supplier Executives’ Pessimism Growing
Nov. 12, 2021
College Football Delivers TV Impressions for Auto Ads
Nov. 11, 2021
Magna Gains More Business for New Seat Technology
Nov. 9, 2021
Informa Tech Automotive Awards Honor Industry Innovators
Nov. 9, 2021
International Survey Measures Consumers’ EV Concerns
Nov. 8, 2021
Lincoln Tops TV Ad Impressions, But GMC Airs Crowd-Pleaser
Nov. 4, 2021
Live and Online, Automotive Tech Week Tracks Industry Trends
Nov. 2, 2021
BEV Start-Up Lucid Prepares for First Customer Deliveries
Oct. 29, 2021
Fresh Off Interiors Win, Honda Civic Claims UX Honors
Oct. 29, 2021
Despite Big Spenders, Lincoln Still No.1 in Auto Ad Impressions
Oct. 27, 2021
GM to Tap Dealer Network to Install 40,000 EV Chargers
Oct. 26, 2021
Subaru Claims Top Spot on Most-Seen Car Ads Ranking
Oct. 21, 2021
Honda Touts ’22 Civic Si’s Fun-to-Drive Factor
Oct. 19, 2021
Study: Quick Response to Changing Market Vital for Suppliers
Oct. 18, 2021
Ford F-150’s Interior Infused With Luxury
Oct. 15, 2021
Lincoln Still Stress-Free Atop Most-Watched Ads List
Oct. 13, 2021
Mitsubishi Outlander No Longer an Outsider
Oct. 11, 2021
Aviator Soars to Top of Most-Watched Auto Ads List
Oct. 7, 2021
New Jeep Spot Most-Watched Automotive Ad
Oct. 1, 2021
Three Newcomers Debut on Most-Watched Auto Ads List
Sept. 23, 2021
Acura Keeps Things Quiet Inside Refreshed ’22 RDX
Sept. 21, 2021
Manley Leaving Stellantis to Take Over at AutoNation
Sept. 21, 2021
Chevrolet’s Dog-Like Cat Debuts Among Most-Viewed Auto Ads
Sept. 17, 2021
Hyundai Santa Fe Wins With Sterling 2.5L Turbo-4
Sept. 17, 2021
Mazda Refreshes CX-5 CUV for 2022
Sept. 14, 2021
College Football Go-To Vehicle for Most-Viewed Auto Ads
Sept. 10, 2021
Kia Announces Pricing, Specs for ’22 Niro BEV, PHEV
Sept. 2, 2021
VW Taos Delivers Pleasure in Compact Package
Sept. 2, 2021
Nissan Boasts Three of Top Five Most-Viewed Auto Ads
Sept. 1, 2021
EPA Bumps Up Economy Rating for ’21 Escape PHEV
Aug. 30, 2021
Jeep Retakes Lead in Most-Watched Auto Ad Ranking
Aug. 26, 2021
Mazda Announces Pricing for Battery-Electric MX-30 CUV
Aug. 24, 2021
Auto Industry Dominates Olympic Advertising Impressions
Aug. 20, 2021
GM, AT&T to Team on 5G Automotive Connectivity
Aug. 19, 2021
Toyota Introduces Racing-Inspired 2022 GR 86
Aug. 17, 2021
Surf’s Up With Ford Bronco Riptide Concept
Aug. 17, 2021
Toyota Spending Pays Off With Most TV Auto Ad Impressions
Aug. 12, 2021
Survey Cites Cautious Consumer Acceptance of AVs
Aug. 11, 2021
Mitsubishi Electric Unveils Digital Cockpit Demo Vehicle
Aug. 6, 2021
Nissan Overtakes Jeep in Most-Seen Auto Ads Race
Aug. 6, 2021
Partnership Announces Parking Research Space in Detroit
Aug. 5, 2021
U.S. Trade Policy Work in Progress, MBS Panelists Say
Aug. 5, 2021
Fisker BEV Branding Program Focuses on Would-Be Buyers
Aug. 3, 2021
Jeep Ad Gets Top Viewer Response for Third Straight Week
July 29, 2021
Ford Overcomes Semiconductor Shortage to Post Q2 Profit
July 28, 2021
Jeep Has Most-Watched Auto Ad for Third Straight Week
July 22, 2021
VW Chattanooga Retires Passat With Limited-Edition Run
July 20, 2021
Chip Shortage Forces 1-Week Idling of Four GM Plants
July 19, 2021
Jeep Grand Cherokee Featured in Most-Seen Auto Ad
July 19, 2021
Nissan Launches Production of All-New 2022 Frontier Pickup
July 19, 2021
Infiniti Reveals Pricing, Celebrity Marketing for QX60
July 13, 2021
Altia HMI Tech Featured in Upcoming Cadillac Lyriq BEV
July 13, 2021
Jeep Rides to Top of Most-Seen Auto Ad Ranking
July 12, 2021
Rimac-Porsche JV Takes Control of Hypercar Maker Bugatti
July 7, 2021
J.D. Power Acquires Automotive F&I Software Provider
July 7, 2021
GM to Source U.S.-Based Lithium for Next-Gen EV Batteries
July 2, 2021
Magna Plant in Austria Gearing for Fisker BEV Production
July 2, 2021
Toyota Moves to Top Spot in Most-Seen Auto Ad Ranking
July 2, 2021
Mobile Mechanics Provide Auto Repairs at Home or Office
June 30, 2021
Survey Underscores Prevalence of Distracted Driving
June 30, 2021
Lexus Again Leads Most-Seen Auto Ads Ranking
June 25, 2021
Creature Comforts Abound in All-New ’22 Infiniti QX60
June 23, 2021
Survey Shows Color Key Factor for 88% of Vehicle Shoppers
June 23, 2021
Acura TLX Type S Sport Sedan Arriving at Dealerships
June 22, 2021
Agero Introduces Touchless Towing Service
June 22, 2021
Lexus Moves to Top of Most-Seen Auto Ads Chart
June 18, 2021
Survey: Honda, Toyota Have Lowest Service, Warranty Costs
June 16, 2021
Ford Building Sixth-Gen Bronco After 25-Year Hiatus
June 15, 2021
Nissan Reigns Atop Most-Seen Auto Ad Ranking
June 10, 2021
Buick Enclave CUV Restyled, Safety Upgraded for ’22
June 9, 2021
Nissan’s Most-Viewed Auto Ad Resonates With Audiences
June 4, 2021
Continental Lands Order for Pillar-to-Pillar Cockpit Display
May 31, 2021
Better Vehicle Inspection Systems Key to Safer Highways
May 28, 2021
Nissan Back in First Place on Most-Seen Auto Ads Chart
May 26, 2021
BMW to Unveil All-New iX, i4 BEVs June 1
May 25, 2021
Toyota Again Has Best Relations With Suppliers, Study Shows
May 24, 2021
Lincoln Halts Nissan’s Reign Atop Most-Seen Auto Ads Chart
May 20, 2021
Semiconductor Shortage to Cost Automakers $110B in 2021
May 17, 2021
Hyundai Schedules Virtual Premiere of Ioniq 5 BEV
May 17, 2021
Hyundai to Build EVs in U.S. Under $7.4B Spending Plan
May 14, 2021
Nissan, Brie Larson Top Most-Seen Auto Ads Chart – Again
May 13, 2021
Ford to Reveal All-Electric F-150 Lightning May 19
May 10, 2021
EPA Rates VW Taos CUV at 31 MPG Combined
May 6, 2021
Nissan Holds Top Spot on Most-Seen Auto Ads Chart
May 5, 2021
With Eye on Future, MSU Forms Mobility Advisory Council
May 4, 2021
Actress Brie Larson Featured in Nissan’s Most-Seen Auto Ad
April 28, 2021
Honda Sets 2040 Target of 100% EV Sales in North America
April 27, 2021
Subaru Again Leads Ranking of Most-Seen Auto Commercials
April 22, 2021
Lexus Refreshes ES Luxury Sedan for 2022 Model Year
April 21, 2021
Check Engine: Car Repair, Labor, Parts Costs Dip in 2020
April 21, 2021
Dürr Engineers Paint Shop for SAIC Volkswagen JV
April 21, 2021
Honda Offers Peek at ’22 Civic Sedan
April 14, 2021
Mazda Introduces Battery-Electric MX-30
April 14, 2021
Subaru 1-2 in Most-Seen Auto Ads Chart
April 14, 2021
’21 Ford Explorer Adds Enthusiast, Platinum, Hybrid Trims
April 13, 2021
Subaru, Jeep Claim Four of Five Most-Seen Auto Ads
April 8, 2021
Hyundai Again Tops Most-Seen Auto Ads Ranking
April 1, 2021
GM Mexico Launches OnStar Telematics Service for Fleets
March 29, 2021
Mazda North America Names Tsuchida Head of Design
March 29, 2021
Land Rover Awarding Defender Models to U.S. Charities
March 26, 2021
Hyundai Springs to Top of Most-Seen Auto Ads Chart
March 24, 2021
Lincoln Tops Most-Seen Auto Ads List
March 18, 2021
Insurance Makes Michigan Costliest State for Car Ownership
March 10, 2021
Nissan on Top of Most-Seen Auto Ads Chart
March 10, 2021
Pricing Set for Three-Row Jeep Grand Cherokee L
March 1, 2021
Lincoln Repeats Atop Most-Seen Auto Ads Chart
Feb. 26, 2021
Agero Says New System Streamlines Recall Processes
Feb. 18, 2021
Lincoln Returns to Top of Most-Seen Auto Ads Chart
Feb. 18, 2021
Infiniti Announces Details of 2022 QX55 Launch
Feb. 17, 2021
Pandemic Sped Adoption of Digital Retailing, Survey Shows
Feb. 11, 2021
Super Bowl LV Spotlight on Automaker Ads
Feb. 10, 2021
Lexus Leads Most-Seen Auto Ads Chart
Feb. 4, 2021
Pandemic Drove 2020 Surge in Auto Parts E-Commerce
Feb. 3, 2021
Lincoln Comfortably Atop Most-Seen Auto Ads Chart
Jan. 27, 2021
Used-car Retailer CARite Launches Rent-to-Own Plan
Jan. 27, 2021
Auto Industry CEOs Launch Diversity Initiative
Jan. 26, 2021
Survey Gauges What Pleases Auto Aftermarket Customers
Jan. 26, 2021
Subaru Again Leads Most-Seen Auto Ads Chart
Jan. 21, 2021
Subaru Has Most-Seen Auto Ad
Jan. 14, 2021
Biden Appointee Outlines Economic Priorities at CES
Jan. 13, 2021
Online Auto Retailer to Fight ‘Poverty of the Carless’
Jan. 11, 2021
More Car Buyers Get the Blues in 2020, Paint Maker Says
Jan. 8, 2021
Jeep Enters 2021 With Most-Seen Auto Ad
Jan. 7, 2021
Nissan, Brie Larson Had Most-Seen Auto Ad of 2020
Dec. 23, 2020
Alfa Romeo Takes Wraps Off 4C Spider Stradale Tributo
Dec. 22, 2020
Kia Claims Top Spot on Most-Seen Auto Ads Chart
Dec. 17, 2020
Biden Likely to Promote EVs, Boost Reshoring
Dec. 17, 2020
Ford Survey Finds Consumers Adapting to Pandemic
Dec. 15, 2020
Nissan Rogue Spot Tops Most-Seen Auto Ads Chart
Dec. 9, 2020
Jaguar F-Type Heritage 60 Edition Pays Homage to E-Type
Dec. 8, 2020
Acura Unveils ’22 MDX CUV as Brand’s New Flagship
Dec. 8, 2020
Lexus Has Two of Five Most-Seen Auto Ads
Dec. 3, 2020
Supplier Develops Retractable ‘Vette Hardtop
Dec. 1, 2020
Average Transaction Prices Seen Rising 4.7% in November
Nov. 30, 2020
EPA Confirms Range Estimates for Ford Mustang Mach-E
Nov. 23, 2020
Honda Civic Type R Limited Edition Up for Grabs
Nov. 23, 2020
Mazda Boasts Most-Seen Auto Ad
Nov. 19, 2020
Infiniti Takes Wraps Off QX55 Luxury CUV
Nov. 18, 2020
Honda to Unveil New Civic on Gaming Channel
Nov. 12, 2020
Chevrolet Dominates Most-Seen Auto Ads Chart
Nov. 11, 2020
Larson’s Star Power Behind ’21 Rogue Marketing Drive
Nov. 11, 2020
All-New Tucson Leads Hyundai Ute Rollouts
Nov. 9, 2020
Bosch Marks 40 Years of Airbag ECUs; I’m Here to Write About It
Nov. 6, 2020
Cadillac, Regina King Top Most-Seen Auto Ads Chart
Nov. 5, 2020
Czech Manufacturer Introduces Off-Road School Bus
Nov. 3, 2020
NFL Helps Lift Honda to Top of Auto Ads Chart
Oct. 29, 2020
Fisker to Supply BEVs to Danish Ride-Hailing Service
Oct. 28, 2020
Jaguar E-Pace CUV Refreshed for 2021
Oct. 28, 2020
Honda Leads Most-Seen Auto Ads Chart
Oct. 22, 2020
GM to Build Cadillac Lyriq BEV in Tennessee
Oct. 20, 2020
Pricing Announced for All-New Mercedes-Maybach GLS
Oct. 19, 2020
Magna to Produce Fisker Ocean Electric SUV in Europe
Oct. 16, 2020
Lincoln No.1 on Most-Seen Auto Ads Chart
Oct. 15, 2020
Acura MDX Prototype Previews Popular Luxury SUV
Oct. 14, 2020
New Powertrains Highlighted in Refreshed Santa Fe
Oct. 12, 2020
Nissan Leads Most-Seen Auto Ads Chart update from October 2020
Oct. 8, 2020
Ford Gives Man on Lawn-Mowing Mission an Edge
Oct. 1, 2020
Land Rover Leads Most-Seen Auto Ads Chart
Sept. 30, 2020
Supplier SKF Consolidating U.S. Plants
Sept. 29, 2020
Nissan Back on Top of Most-Seen Auto Ads Chart
Sept. 24, 2020
Hyundai Reveals Sonata N Line Sport Sedan
Sept. 24, 2020
VW Names Compact CUV Taos
Sept. 18, 2020
Subaru Ranked No.1 Among Most-Seen Auto Ads
Sept. 17, 2020
Aeris, Dealer-FX, Mitsubishi Launch Service Partnership
Sept. 17, 2020
Nissan Once Again Atop Most-Seen Auto Ads Chart
Sept. 11, 2020
Lucid Unveils Long-Range Luxury BEVs
Sept. 9, 2020
Acura Launches Production of Fifth-Generation TLX
Sept. 8, 2020
Chevrolet Leads Most-Seen Auto Ads Chart
Sept. 4, 2020
Porsche Reveals Enhanced Powertrains for ’21 Panamera
Aug. 27, 2020
Hyundai No.1 on Most-Seen Auto Ads Chart
Aug. 27, 2020
Mazda, Toyota Boost Investment in Alabama JV
Aug. 21, 2020
Jeep on Top of Most-Seen Auto Ads Ranking
Aug. 20, 2020
Overlanders Take Camping to Opulent New Levels
Aug. 20, 2020
Flexibility Key to Managing Global Supply Chains
Aug. 19, 2020
Virus Takes Financial Toll on Legacy OEMs
Aug. 10, 2020
Jeep Climbs to Top of Most-Seen Auto Ads Chart
Aug. 6, 2020
MBS Panelists Talk China, Canada, COVID
Aug. 5, 2020
Chevy Tops Most-Seen Auto Ads Chart
July 30, 2020
FCA, Waymo Grow Autonomy Partnership
July 27, 2020
Jeep Boasts Most-Seen Auto Ad
July 22, 2020
Lamborghini Unveils 819-hp Topless Hypercar
July 21, 2020
Nissan Has Most-Seen Auto Ad for Fourth Straight Week
July 17, 2020
Merged FCA, PSA to Be Called Stellantis
July 15, 2020
Rheinmetall JV to Produce PHEV Braking Component
July 10, 2020
Nissan, Brie Larson Still Lead Auto Ads Ranking
July 9, 2020
Nissan Again Leads Most-Seen Auto Ads Chart
July 2, 2020
Toyota Sweeps Annual OEM-Supplier Relations Study
June 22, 2020
Most-Seen Auto Ads Feature Lincoln, Lexus, Land Rover
June 18, 2020
Lincoln Boasts Another Most-Seen Auto Ad
June 12, 2020
Winner: Highlander Delivers Goods, Comfort, Style and More
June 11, 2020
Ford, VW Move Ahead with Jointly Developed Pickup, CVs
June 10, 2020
Castings Supplier Grede Purchases Wisconsin Foundry
June 5, 2020
FCA Tops Most-Seen Auto Ads Chart; Subaru Follows
June 4, 2020
BorgWarner Devotes New Lab to Electrification
June 3, 2020
Subaru Snags Two Spots on the Most-Seen Auto Ads Chart
May 28, 2020
GM’s Spring Hill Plant Going Strictly Solar
May 27, 2020
Most-Seen Auto Ads Tout Incentives, Remote Buying
May 21, 2020
Acura to Digitally Reveal New-Gen TLX
May 20, 2020
Toyota to Offer Hybrid-Only Versions of New Venza, Sienna
May 18, 2020
Ford, Hospitals Testing Workers as Plants Reopen
May 18, 2020
Ford Britain Reopening U.K. Engine Plants
May 15, 2020
Marelli to Build Interiors Components in Ohio
May 14, 2020
Coronavirus Still Out Front in Most-Seen Auto Ads
May 13, 2020
Bentley, Ferrari, Aston Martin Plants Restarting
May 12, 2020
Detroit 3 to Begin Reopening Plants May 18
May 11, 2020
Cooper-Standard to Divest Indian, Some European Businesses
May 8, 2020
Most-Seen Auto Ads All Have ‘Here to Help’ Themes
May 7, 2020
Chinese Auto Industry on Road to COVID-19 Recovery
May 7, 2020
COVID-19 Has Consumers Rethinking Mobility Options
May 6, 2020
Toyota Delays North American Restart; Europe Ramps Up
May 5, 2020
Supplier Bosch Bracing for Rough 2020
May 4, 2020
Ford Outlines Plans for Reopening North American Plants
May 1, 2020
Polestar Touts New BEV’s Safety Features
April 30, 2020
Most-Seen Auto Ads Have Coronavirus Subtext
April 29, 2020
SEAT to Test Workers for COVID-19 While Resuming Production
April 27, 2020
VW Targets May 3 for Chattanooga Reopening
April 24, 2020
Fiat Chrysler Leads Most-Seen Auto Ads Chart
April 23, 2020
Volvo Resumes Production at Main Swedish Plant
April 21, 2020
VW Reopening Plants; Nissan, Honda, Bentley Extend Shutdowns
April 17, 2020
Technology Helps Keep Masked Drivers Safe
April 17, 2020
Most-Seen Auto Ads Carry Coronavirus Themes
April 15, 2020
Volkswagen Launching Redesigned Logo
April 14, 2020
Supplier Nexteer Printing Protective Equipment
April 13, 2020
Magna Team Designs Field Emergency Ventilator
April 8, 2020
Hyundai, FCA, Toyota Roll COVID-Aware Ads
April 8, 2020
Lamborghini Joins Fight Against COVID-19
April 7, 2020
COVID-19 Forces Extensions of Plant Closings
April 6, 2020
Ford Designers Turn Talents to Kid Stuff
April 3, 2020
Son Brings Dad’s Vintage VW Back From Limbo
April 3, 2020
GM Details Ventilator Production Plans
April 2, 2020
Nissan, VW Extend Plant Closings
April 2, 2020
Coronavirus-Themed Spots Among Most-Seen Auto Ads
April 2, 2020
Trump Loosens Fuel-Economy, Emissions Standards
April 1, 2020
Ford Delays Production Restart
March 31, 2020
Automotive Foam Supplier Toray Expands
March 30, 2020
ZF Launches Front Electric Parking Brake
March 27, 2020
Ford Sets New Targets for Reopening Some Plants
March 26, 2020
Most-Seen Auto Ad Features Socially Distanced McConaughey
March 26, 2020
Ford, Toyota, Hyundai Extend Plant Closings
March 25, 2020
Ford Commits Resources, Personnel to COVID-19 Fight
March 25, 2020
FCA Joins COVID-19 Fight, Will Produce Masks
March 24, 2020
Mercedes Plants Latest to Close Amid COVID-19 Pandemic
March 23, 2020
Tesla Ends Holdout, Will Suspend Production
March 20, 2020
EV Startup Unveils Electric Truck Chassis
March 20, 2020
Hyundai Among Latest Automakers Shut Down by COVID-19
March 19, 2020
Under UAW Pressure, Detroit Three Close Plants
March 18, 2020
Nissan Leads Ranking of Most-Seen Auto Ads
March 18, 2020
Ram Launches Don’t-Mess-With-Texas Trim Level
March 18, 2020
Marelli Boosts Investment in EV Technologies
March 16, 2020
Lincoln Spot Most-Watched Auto Ad Fourth Straight Week
March 11, 2020
Supplier Marelli to Relocate North American HQ
March 10, 2020
FCA Repurposing Indiana Transmission Plant
March 10, 2020
Lincoln, McConaughey Claim Most-Seen Auto Ad Again
March 6, 2020
Pierburg Wins Engine-Pump Supply Orders
Feb. 28, 2020
Lincoln, McConaughey Again Lead Most-Seen Auto Ads Chart
Feb. 28, 2020
Sprayer Aids Sensor Testing Without Rain
Feb. 27, 2020
Hyundai, Kia Announce AI-Assisted Transmission
Feb. 26, 2020
Ford’s First Black Designer Recognized
Feb. 24, 2020
Lincoln, McConaughey Back on Top of Most-Seen Auto Ads Chart
Feb. 19, 2020
Subaru Leads Most-Seen Auto Ads Chart
Feb. 13, 2020
Informa Tech to Launch Omdia Research Service
Feb. 12, 2020
Consumers Lukewarm Toward Advanced AV Technology, Survey Finds
Feb. 11, 2020
Kia Presents Refreshed 2020 Cadenza at Chicago
Feb. 6, 2020
Chevrolet Introduces Refreshed ’21 Equinox at Chicago
Feb. 6, 2020
Automakers’ Ads Click With Super Bowl Viewers
Feb. 5, 2020
Low-Viscosity Oil Formulated for JLR Vehicles
Feb. 4, 2020
Seat Maker Adient Spins Off Recaro Subsidiary
Jan. 31, 2020
VW Atlas Spot NFL Football’s Most-Seen Car Ad
Jan. 30, 2020
U.K. New-Car Buyers Go Gray
Jan. 30, 2020
BorgWarner to Acquire Delphi in $3.3 Billion Deal
Jan. 28, 2020
Mazda Leads Most-Seen Auto Ads Chart
Jan. 23, 2020
McConaughey Revs Up Star Power for Lincoln – Again
Jan. 17, 2020
GM Aims for Off-Roaders With GMC Canyon AT4
Jan. 15, 2020
BMW Taps Durr for Paint Shop Projects
Jan. 9, 2020
Jeep Tops Year’s First Most-Seen Ads Chart
Jan. 8, 2020
Berylls Strategy Advisors Opens U.S. Office
Jan. 7, 2020
Jeep PHEVs Front and Center for FCA at CES
Jan. 6, 2020
Buick Had Most-Seen Auto Commercial of 2019
Dec. 27, 2019
GMC Sierra 1500 Thrives With 3.0L Duramax Diesel
Dec. 17, 2019
GM Wentzville to See Bulk of Midsize-Pickup Investment
Dec. 16, 2019
GMC Holiday Promotion Is Most-Seen Auto Ad
Dec. 12, 2019
Hyundai Unfolds Mobility Roadmap for 2020s
Dec. 6, 2019
Ford Holiday Spot Repeats As Most-Seen Auto Ad
Dec. 5, 2019
Ford Black Friday Spot Most-Seen Auto Ad
Nov. 27, 2019
Chevrolet Touts Awards in Most-Seen Auto Ad
Nov. 21, 2019
Mini Unveils High-Performance John Cooper Works GP
Nov. 19, 2019
Aviator Spot Still No.1 Among Most-Seen Auto Ads
Nov. 14, 2019
New Ford Explorer, Escape Hybrids Don’t Go Quietly
Nov. 13, 2019
Kia Concept EV Touts Styling, Near-Full Autonomy
Nov. 7, 2019
Aviator, McConaughey No.1 Again Among Most-Seen Auto Ads
Nov. 6, 2019
SAE Gauges Public’s View of AV Technology
Nov. 5, 2019
Nissan Still Atop Most-Seen Auto Ads Chart
Oct. 30, 2019
Ford Discontinuing Flex CUV After 11 Years
Oct. 28, 2019
U.S. Pricing for Electric Mini Cooper SE Announced
Oct. 28, 2019
Magneti Marelli Successor to Exhibit at Tokyo
Oct. 25, 2019
Nissan Leads Most-Seen Auto Ads Chart
Oct. 24, 2019
AM General Enlists Jeep Gladiator for Military Use
Oct. 22, 2019
Tesla No.1 Target of Americans’ Google Searches
Oct. 21, 2019
Schaeffler to Display Fuel-Cell Technology in Tokyo
Oct. 17, 2019
Most-Seen Car Ad Again Features McConaughey, Aviator
Oct. 17, 2019
McConaughey Keeps Lincoln Atop Most-Seen Auto Ads Chart
Oct. 10, 2019
Mercedes Offers Fatigue-Fighting Seating
Oct. 9, 2019
Lincoln Again Tops Most-Seen Auto Ads Chart
Oct. 4, 2019
Durr’s 13,000th Robot to Work for GM Korea
Oct. 4, 2019
Hyundai, Cummins to Team on Electric, Fuel-Cell Powertrains
Oct. 2, 2019
McConaughey Back in Driver’s Seat in Lincoln’s Most-Seen Car Ad
Sept. 25, 2019
Nissan Still No.1 on Most-Seen Auto Ads Chart
Sept. 19, 2019
Toyota, Supplier to Invest Nearly $800 Million at San Antonio
Sept. 18, 2019
Nissan’s Versa Tops Most-Seen Auto Ads Chart
Sept. 12, 2019
Ram Announces New Trim Levels for ’20 Model Year
Sept. 3, 2019
McConaughey Puts Lincoln Atop Most-Seen Auto Ads Chart
Aug. 29, 2019
Wards 10 Best UX Judges’ Log for Aug. 26: Lincoln Nautilus, Kia Telluride, Audi A8
Aug. 26, 2019
Subaru Ascends to Top of Most-Seen Auto Ads Chart
Aug. 21, 2019
Toyota Tops Most-Seen Auto Ads Chart
Aug. 15, 2019
Ford Introduces Sporty Ranger FX2 Package
Aug. 14, 2019
Chevrolet Tops Most-Seen Auto Ads Chart
Aug. 6, 2019
ThyssenKrupp to Build Auto-Parts Plant in Hungary
July 22, 2019
Cadillac Stands Atop Most-Seen Auto Ads Chart
July 18, 2019
Takata Airbag Recall Campaign Gets Personal
July 18, 2019
Kia Leads Most-Seen Auto Ads Chart update from July 2019
July 11, 2019
Volkswagen Exterminates Beetle
July 10, 2019
Infiniti Tops Most-Seen Auto Ads Chart Again
July 3, 2019
Nexteer Opens Plant in Morocco
July 2, 2019
Aluminum Gestamp Slovakia Plant’s Specialty
July 2, 2019
Ford Technology Tracks Seatbelt Use
June 28, 2019
Infiniti No.1 on Most-Seen Auto Ads Chart
June 27, 2019
Vietnamese Automaker Launches Production
June 27, 2019
Passenger Bus Outfitted for Final Journey
June 26, 2019
Mercedes-Benz Strikes Egypt Production Deal
June 26, 2019
Ford Explorer Seats Just What ‘Dr. Derriere’ Ordered
June 21, 2019
Kia Leads Most-Seen Auto Ads Chart
June 20, 2019
2019 Wards 10 Best Interiors Video: Lincoln Nautilus
June 19, 2019
Denso Center Focuses on Worker Technological Training
June 18, 2019
Toyota Spot Reclaims Most-Seen Auto Ad Title
June 13, 2019
Ford to Shutter Engine Plant in Wales
June 7, 2019
Summer Sales Top Most-Seen Auto Ads Chart Again
June 5, 2019
Summer Themes Dominate Most-Seen Auto Ads Chart
May 30, 2019
Nissan Boasts Most-Seen Auto Ad
May 23, 2019
ZF, ams, Ibeo Link Up for Solid-State Lidar
May 23, 2019
Toyota No.1 in Most-Seen Auto Ads Ranking
May 15, 2019
Inside Story One of Comfort, Flexibility
May 13, 2019
Nissan Again No.1 on Most-Seen Auto Ads Chart
May 9, 2019
Low-Friction Bearing Curtails Cabin Noise
May 3, 2019
Nissan Nabs Most-Seen Auto Ad Honors
May 2, 2019
Continental Says Brake System Boosts Hybrids’ Efficiency
May 2, 2019
Nautilus Completes Lincoln’s Lavish Three-Peat
May 2, 2019
GST Autoleather Opens Chinese Finishing Facility
April 24, 2019
Cadillac No.1 on Most-Seen Auto Ads Chart
April 23, 2019
Mazda Floats to Top Spot Among Most-Seen Auto Ads
April 18, 2019
Toyota 1-2 on Most-Seen Auto Ads Chart
April 11, 2019
Chevy Lands Twice on Most-Seen Auto Ads Chart
April 3, 2019
GMC Claims Top Spot on Most-Seen Auto Ads Chart
March 28, 2019
Gestamp Inaugurates New Plant in Mexico
March 26, 2019
BMW, Park Service Launch National Park EV Charging
April 20, 2017
Information Technology Making Mean Streets Less Mean
Aug. 10, 2015
No Laughing Matter With Blinker Bozo at the Wheel
July 27, 2015
Talks No Usual Throwdown for GM Korea, Union in 2015
June 2, 2015
Paying to Fill the Potholes on the Oregon Trail
March 19, 2015
Of Humvees and Heroes: Aluminum, Steel Do Battle
Feb. 27, 2015
Fuel-Cell Cars: All Ramped Up With No Place to Go?
Dec. 18, 2014
The Buck Stops Here
Nov. 18, 2014
Got You Covered
Oct. 15, 2014
New for ’20: The HALcat
July 21, 2014
No Worries, Europeans, EC’s Got Your Back – and Ears
May 20, 2014
Best Interiors Judging an Olympian Task
Feb. 19, 2014
Power Grab
Sept. 20, 2013
Diesel, Gasoline Reach Price Parity in Flyover Country
June 20, 2013
No Wonder They Call It Branding
May 15, 2013
Diesel Backers Gambling With Pump Shock
Feb. 12, 2013
A Look Back at Rear Ends
Dec. 5, 2012

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461 articles by Jim Irwin