I have worked with auto dealers for more than 20 years. Many of them are very successful business people who have mastered the automotive world and reaped the benefits. The great dealers have surrounded themselves with great talent. Most have a...
Automatic Data Processing Inc. increases its presence in the world of dealership websites by acquiring BZ Results, a digital marketing and consulting company. The acquisition is the latest in a series of moves showing that ADP is putting teeth...
Just about every Internet-related company in the automotive retail market is on the bandwagon as a way to get high recognition on search websites for dealership clients. There is a shift in how dealers are spending their money in online...
Used-vehicle buyers are visiting fewer dealer lots and relying less on newspaper classified advertising to help them in their purchase. Instead, they are turning to the Internet. How can car dealers capture these buyers while increasing...