Every dealership service department has had customers who come in and then, for whatever reason, decline recommended maintenance and repair work. Rarely, if ever at some dealerships, is a second effort made to get that business. Second efforts are...
If the prognosticators are right, we're going to sell just under 17 million light vehicles this year in America, a seemingly healthy number. But numbers can be deceptive. Manufacturers and dealership personnel will exert more effort per sale to...
Cornelius Martin, founder and president of one of the nation's largest minority-owned automotive dealership firms, died last month when a pickup truck swerved into an oncoming lane and collided with his motorcycle on U.S. 79 in Logan County, KY...
DETROIT Vehicle safety is becoming more important to the sales pitch for auto makers and dealers, say panelists at the Ward's Auto Interiors Show here. Ten years ago, Asian premium brands made quality the main selling feature, but as the quality...
If I could just tell when my dealership advertising was working, I'd be thrilled! I hear this comment from many dealers. To this point, I offer the same response: If you can't tell when your ad plan is working, how will your customer!? There's no...
New data summary tools that let dealers themselves extract key business metrics from their dealer management system (DMS) as succinct, actionable summary reports are helping dealers better manage their operations. These reports deliver fast-read...