Retail

Create personalized email and text templates for when the vehicle goes into production, when it leaves the factory, when it’s at the port and when it arrives. Include estimates of how long each stage will take. Remember to under-promise and over...

New players rolling out the latest technologies and features with every vehicle refresh set new precedents across the mass-market category. In doing so, vehicles like these are closing the gap with premium brands.

Manufacturers need to showcase collaborative leadership in the BEV space by offering co-op advertising programs emphasizing reasons to purchase and showcasing encouraging creative content and educational messaging.

In a Wards Q&A, CDK Global CEO Brian MacDonald talks about the ever-changing auto industry.  

Metrics, best practices, commitment and specific programs are among the key factors that lead to success.

The online car retailer and the state’s new-car dealers association are setting aside their rivalry to push for new legislation governing automotive e-commerce and home delivery.

The industry should emphasize to customers that battery-electric vehicles are approaching cost parity with internal-combustion vehicles over 5 years of ownership.