Dealers: Page 97
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Courtesy of WardsAuto
Dealer’s New Approach Draws From Travel Experience
Scott Casebeer wants to create a new customer experience at his newly built complex in Oregon’s capital.
By Nick Jaynes • Dec. 4, 2012 -
Courtesy of WardsAuto
Experts Recommend Bundling F&I Products
Finance and insurance specialists say it is impractical to follow the “100%” rule of trying to sell every product to every customer.
By Steve Finlay • Dec. 3, 2012 -
Explore the Trendline➔
Courtesy of Kia Corporation
TrendlineArtificial Intelligence
Automakers and dealers alike are increasingly seeing the use case for AI within their operations. Explore some use cases in this trendline.
By WardsAuto staff -
Courtesy of WardsAuto
Tammy Darvish Back to Selling Cars
The dealer turned dealer advocate entered the public arena to fight a perceived wrong.
By Steve Finlay • Nov. 30, 2012 -
Courtesy of WardsAuto
Consumers Trading In Older Cars
Older cars with 6-figure odometer readings are ending up on dealership used-vehicle lots.
By Steve Finlay • Nov. 28, 2012 -
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Getting Back to Business as Usual
Aided by auto makers’ incentive programs, storm-hit dealers are open again and selling cars.
By Lillie Guyer • Nov. 21, 2012 -
Courtesy of WardsAuto
Dealership Hopes to Best Its Record This Year
The general manager of the 44-year-old Toyota store remains bullish on the brand.
By Tom Beaman • Nov. 20, 2012 -
Courtesy of WardsAuto
Grade Your Dealership
This marking exercise helps identify opportunities for 2013. If you didn’t assign all As, why not?
By Tony Noland • Nov. 19, 2012 -
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Dealer Seeks ‘Riches From Niches’
The owner of Hare Chevrolet in Indiana sometimes defies conventional thinking when she looks for business opportunities.
By Steve Finlay • Nov. 19, 2012 -
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Dealership Website’s ‘Buy Button’ Wins Best-Idea Contest
Five dealership contestants vie for innovation honors at DrivingSales Executive Summit.
By Steve Finlay • Nov. 9, 2012 -
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Tammy Darvish on Time and on the Money Now
A dealer returns to her alma mater to reminisce and offer advice to today’s students.
By Steve Finlay • Nov. 8, 2012 -
Courtesy of WardsAuto
Some Car Shoppers Suffer From Info Overload
Four out of five Americans use the Internet to car-shop and research. They consider it an important activity, but not necessarily an enjoyable one.
By Steve Finlay • Nov. 7, 2012 -
Courtesy of WardsAuto
Dealers Unhappy With Satisfaction Surveys
Auto makers want customer feedback, but dealers complain of long questionnaires that produce skewed results.
By Steve Finlay • Nov. 7, 2012 -
Courtesy of WardsAuto
Dealerships Inch Toward Paperless Transactions
Dealerships fully converting to e-transactions is taking longer than some people had thought.
By Steve Finlay • Nov. 5, 2012 -
Courtesy of WardsAuto
Dealers Sell Cars Through Costco, Other Warehouse Retailers
Dealers who are part of the members-only warehouse club programs say they offer better closing ratios.
By Tom Beaman • Nov. 2, 2012 -
Courtesy of WardsAuto
Chrysler Offers CNG-Powered Ram 2500 at Retail
Bob Lee, vice president-engine and electrified propulsion engineering at Chrysler, tells WardsAuto the 2500 is “kind of a test case” for possible applications of the powertrain for the auto maker.
By Aaron Foley • Nov. 1, 2012 -
Courtesy of WardsAuto
Experiential Marketing Tips for Standing Out at Auto Shows
Don’t let your new-vehicle introduction get lost among all the others at international auto shows. Make a memorable statement about what your brand stands for and where it’s headed, writes brand-communications expert Jerry Deeney.
By Jerry Deeney • Oct. 25, 2012 -
Courtesy of WardsAuto
Online Connections Key to Mini’s Success, Marketing Chief Says
The BMW brand spends more than half of its marketing budget in the digital space and regularly communicates with users via the Internet.
By Aaron Foley • Oct. 24, 2012 -
Courtesy of WardsAuto
It’s Not His Name, But Dealer Proud of It
After working for Ford, Gary Drewing became a dealer. Now he runs a 12-franchise operation.
By Lillie Guyer • Oct. 22, 2012 -
Courtesy of WardsAuto
Need for Speed Can Muddle Email Messages
Dealership staffers often send convoluted email responses that leave customers scratching their heads.
By Steve Finlay • Oct. 9, 2012 -
Courtesy of WardsAuto
Modern Technology Reshaping Dealer F&I Operations
As digital dealerships expand, the finance and insurance industry looks at options to what traditionally has been in-person selling.
By Steve Finlay • Oct. 5, 2012 -
Courtesy of WardsAuto
Well-Crafted Emails Stir Customer Interest
Some dealerships are good at online marketing. Others still are trying to nail the basics.
By Steve Finlay • Oct. 4, 2012 -
Courtesy of WardsAuto
Ally Survey Shows Dealers Giving More to Communities
Editor's note: This story is part of the WardsAuto digital archive, which may include content that was first published in print, or in different web layouts.I sat in the audience behind North Carolina auto dealer Tim Ilderton’s family at an annual awards ceremony during the National Automobile De...
By Steve Finlay 2 • Sept. 27, 2012 -
Courtesy of WardsAuto
Not Your Father’s Oldsmobile Dealer
When she lost her family dealership, Sara Lee-Ellena became a funeral director using skills she learned selling cars.
By Maureen McDonald • Sept. 26, 2012 -
Courtesy of WardsAuto
Study: Maintenance Plans Retain Dealership Customers
The study results and ways to increase customer-pay service revenue are topics of a WardsAuto webinar presented by DMEautomotive on Oct. 9.
By Steve Finlay • Sept. 25, 2012 -
Courtesy of WardsAuto
Dealership First Impressions Matter
A dealership should portray a professional image. Otherwise, customers will question the quality of its products and service.
By Richard F. Libin • Sept. 25, 2012
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