Dealers: Page 96
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Courtesy of WardsAuto
GM Lures VWA Exec to Global Marketing Spot
Tim Mahoney takes over the slot once occupied by Joel Ewanick, dismissed in July after he failed to disclose full financial details of a high-profile sports-marketing contract.
By WardsAuto Staff • Feb. 25, 2013 -
Courtesy of WardsAuto
What Successful Dealers Do
Organizations with strong processes achieve high levels of customer satisfaction, sales and net profits.
By Tony Noland • Feb. 20, 2013 -
Explore the Trendline➔
Courtesy of Kia Corporation
TrendlineArtificial Intelligence
Automakers and dealers alike are increasingly seeing the use case for AI within their operations. Explore some use cases in this trendline.
By WardsAuto staff -
Courtesy of WardsAuto
Cars.com, RepairPal Team Up
Auto buying and selling website plans to expand repair information it offers.
By Steve Finlay • Feb. 19, 2013 -
Courtesy of WardsAuto
Mitsubishi Dealers: We’re Not Suzuki
The auto maker’s fortunes will improve as fresh models arrive, its new North American chairman says.
By Aaron Foley • Feb. 14, 2013 -
Courtesy of WardsAuto
NADA Sticks With Same Battle Plan
Factory-dealer relations remain on the National Automobile Dealers Assn.’s agenda.
By Steve Finlay • Feb. 12, 2013 -
Courtesy of WardsAuto
First African-American Woman Heads AIADA
Ohio dealer Jenell Ross says she wants to recruit young and diverse dealers into the organization. She also plans to lobby in Washington against overregulation.
By Steve Finlay • Feb. 11, 2013 -
Courtesy of WardsAuto
Loyalty Rates, Protecting Market Share Key to Auto Makers
The Detroit Three and other global auto makers are losing share to one another as the returning-customer base begins to shrink, Experian Automotive President Scott Waldronsays.
By Aaron Foley • Feb. 9, 2013 -
Courtesy of WardsAuto
NADA: Service Department Upgrades Pay Off
Latest facility-upgrade study findings indicate some improvements offer dealers a return on investment while others don’t.
By Steve Finlay • Feb. 9, 2013 -
Courtesy of WardsAuto
Why Stop at Buying One Car?
Auto analyst Itay Michaeli says what the U.S. auto industry really needs is consumers making multiple purchases.
By Steve Finlay • Feb. 9, 2013 -
Courtesy of WardsAuto
AutoNation CEO Describes Long Road to Rebranding
It was 13 years before Mike Jackson believed all the stores had reached a standardized level of customer service and processes.
By Steve Finlay • Feb. 8, 2013 -
Courtesy of WardsAuto
Internet Spurs More Cross Shopping
Consumers can start out planning to buy one brand and end up purchasing another because of their online research.
By Steve Finlay • Feb. 6, 2013 -
Courtesy of WardsAuto
Dealership Staffers Urged to Play Nice
Two important dealership departments often find themselves at odds.
By Steve Finlay • Feb. 5, 2013 -
Courtesy of WardsAuto
My Name Is AutoNation and I’m a Dealership
Editor's note: This story is part of the WardsAuto digital archive, which may include content that was first published in print, or in different web layouts.Perhaps it is a sign of the times. Or maybe it is a sign of modern-day corporate confidence. Whichever, AutoNation, the king of car dealersh...
By Steve Finlay 2 • Feb. 1, 2013 -
Courtesy of WardsAuto
Wheel and Tire Protection Plans Become Hot Sellers
Many U.S. car owners want to protect their investment at the ends of the axles.
By Steve Finlay • Feb. 1, 2013 -
Courtesy of WardsAuto
Every Used Car Has a Story
People selling their own cars tell prospective buyers all about it. Dealerships should do likewise.
By Tim Deese • Jan. 29, 2013 -
Courtesy of WardsAuto
McCombs Dealership Group Stays Steady
Megadealer and billionaire Red McCombs, born in 1927, remains active in the auto business.
By Lillie Guyer • Jan. 25, 2013 -
Courtesy of WardsAuto
Crisis Control Off NADA’s Agenda This Year
Dealers are out of the trauma unit, but in a Q&A, David Westcott, 2013 chairman of the National Automobile Dealers Assn., discusses plenty of pressing issues.
By Tom Beaman • Jan. 22, 2013 -
Courtesy of WardsAuto
Willy Loman Alive and Unwell
The problem of high dealership employee turnover isn’t hard to understand.
By Darin George • Jan. 17, 2013 -
Courtesy of WardsAuto
Chevrolet’s ‘Find New Roads’ Marketing Message More Global, GM’s Akerson Says
The executive says “Chevy Runs Deep” worked well for the brand as it celebrated its centennial, but GM now wants to emphasize Chevrolet’s future as it expands into more markets worldwide.
By James M. Amend • Jan. 14, 2013 -
Courtesy of WardsAuto
Confessions of a Young Social-Media Manager
Successful dealership social-networking requires a shift in the “sales mindset,” says Jeff Cryder of Lebanon Ford.
By Steve Finlay • Jan. 14, 2013 -
Courtesy of WardsAuto
Digital Marketing Forces Many Car Shoppers to Log Off
Survey respondents say they want content on auto-industry websites that is more relevant to their specific car-buying needs.
By Steve Finlay • Jan. 11, 2013 -
Courtesy of WardsAuto
Customer Transparency Comes to Service Department
Some dealership service managers are using web-based technology to increase sales, enhance retention rates.
By Jim Leman • Dec. 20, 2012 -
Courtesy of WardsAuto
Illinois Raises Prep-Fee Ceiling for Auto Dealers
Car buyers may be asked to pay up to $164.30 toward document preparation, an increase of 1.8% over 2012 levels.
By Jim Mateja • Dec. 17, 2012 -
Courtesy of WardsAuto
Family’s Dealerships Play Well in Peoria, Other Heartland Towns
Todd Green and his relatives tally sales of $500 million a year selling and servicing cars in midsize markets.
By Lillie Guyer • Dec. 5, 2012 -
Courtesy of WardsAuto
Mulally Pushes Lincoln as Brand Ramps Up Marketing Campaign
Ford’s CEO now says he not only is intent on growing Lincoln sales in the U.S., but also establishing the brand in China. Previously, he had insisted Lincoln should be exclusively an American brand and that there were no export plans.
By Herb Shuldiner 1 • Dec. 4, 2012
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