Dealers: Page 91
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Courtesy of WardsAuto
One Megadealer Buys Another
Lithia’s acquisition of DCH means the combined group will have a presence in both metro and midsize markets.
By Steve Finlay • June 16, 2014 -
Courtesy of WardsAuto
Land Sakes! Land Rover Store Makes List
The son of Florida’s first Toyota dealer oversees group with seven luxury-brand franchises.
By Tom Beaman • June 13, 2014 -
Explore the Trendline➔
Courtesy of Kia Corporation
TrendlineArtificial Intelligence
Automakers and dealers alike are increasingly seeing the use case for AI within their operations. Explore some use cases in this trendline.
By WardsAuto staff -
Courtesy of WardsAuto
Chrysler Brand Plan Makes Sense, But Marketing a Challenge
A lot of the heavy brand lifting will have to come from Chrysler’s marketing team and agencies. For Chrysler to be successful in the core of the mainstream market it will need to create a meaningfully different brand persona.
By Lincoln Merrihew • June 4, 2014 -
Courtesy of WardsAuto
Ad Exec Tells How to Get Most From Social Media
Engaging customers on social media takes planning and diligence. It’s not necessarily cheap, but it offers value, Amy Fulford says.
By Tom Beaman • June 2, 2014 -
Courtesy of WardsAuto
Recalls Offer Opportunities to Dealers
Many customers returning to a dealership for recall work have been on the inactive list for a while.
By Lee Harkins • May 23, 2014 -
Courtesy of WardsAuto
This Dealer Really Does Race on Sunday, Sell on Monday
Bob Tasca III is a drag racer and oversees his family dealership group’s extensive fixed operations.
By Steve Finlay • May 23, 2014 -
Courtesy of WardsAuto
Average Transaction Price a Stretch for Many Consumers
Personal finance experts recommend following the 20-4-10 rule to maintain financial security and avoid high interest costs.
By Steve Finlay • May 14, 2014 -
Courtesy of WardsAuto
Dealer’s ‘I’ll Take It’ Button Attracts Online Shoppers
Car selling may reach a point where customers may wonder why they need to go to the dealership at all, says Walser Automotive’s Doug Sprinthall.
By Tom Beaman • May 13, 2014 -
Courtesy of WardsAuto
App Users More Likely to Buy, and Buy More
Dealership-specific apps help drum up business but it’s not easy getting customers to download them.
By Steve Finlay • May 12, 2014 -
Courtesy of WardsAuto
AutoNation CEO No Longer Worried About 2014
The country’s largest dealership chain is enjoying brisk sales after a brutal winter.
By Steve Finlay • May 9, 2014 -
Courtesy of WardsAuto
Automotive Marketing: Are Your Online and Offline Channels Synchronized?
Dealerships no longer can rely on in-store visits to drive sales. They need a powerful online presence wherever dealer or vehicle selection is happening and work harder to keep customers close throughout the ownership cycle.
By Kamal Tahir • May 8, 2014 -
Courtesy of WardsAuto
Membership ‘Comes in All Sizes,’ Says NADA President
The National Automobile Dealers Assn.’s membership includes publicly owned dealership groups. That wasn’t always the case.
By Steve Finlay • May 8, 2014 -
Courtesy of WardsAuto
FCA Working to Commonize Architectures, Parts
Plans call for FCA to reduce the number of architecture families to nine from 12 today by 2018, which will account for 95% of total volume.
By Byron Pope • May 6, 2014 -
Courtesy of WardsAuto
Had Things Played Out Differently, Dealer Would Be Working for Mary Kay
Mike Beaver, owner of Beaver Toyota, turned down a cosmetic-company job and instead opted to follow in the footsteps of his father.
By Tom Beaman • May 6, 2014 -
Courtesy of WardsAuto
Krafcik Named TrueCar President
One of John Krafcik’s responsibilities in his new post is to form closer ties with auto dealers.
By Steve Finlay • May 2, 2014 -
Courtesy of WardsAuto
Whether Fearfully or Fearlessly, Dealers Face New World
“Every day, every month, every year, we move farther into the digital world,” says Shaun Kniffin of the Germain dealership group.
By Tom Beaman • May 2, 2014 -
Courtesy of WardsAuto
Automakers Count on Freudenberg Parts From Inside Out
The supplier’s global automotive portfolio includes its NOK Freudenberg Group China sealing-products joint venture, which grew at about twice the overall auto-industry rate in that country in 2013.
May 1, 2014 -
Courtesy of WardsAuto
Contest Aims to Create Better Car-Buying Experience
Competition among tech companies isn’t limited to the marketplace.
By Tom Beaman • April 25, 2014 -
Courtesy of WardsAuto
Dealership Group Caters to Chinese Clientele
It’s important for employees to know the differences in the various Chinese communities, says Hong Kong native William Ho, sales manager at Mercedes of Arcadia.
By Alysha Webb • April 22, 2014 -
Courtesy of WardsAuto
Three Steps to Maximizing Dealer Profitability
A winning combo: hiring the right employees, offering beneficial F&I products and maintaining a strong online presence.
By John Stephens • April 21, 2014 -
Courtesy of WardsAuto
Potential Increase in New-Car Incentives Could Hurt Used-Car Prices
Pre-owned vehicle prices have enjoyed a great run but values may soften.
By Steve Finlay • April 15, 2014 -
Courtesy of WardsAuto
Automakers Need Dealers, NADA Chairman Says
Trade organization’s Forrest McConnell III says it is “bizarre logic” to claim dealers are unnecessary middlemen.
By Steve Finlay • April 15, 2014 -
Courtesy of WardsAuto
Insight Lacked Marketing Effort; Accord Hybrid Capacity Constrained
A senior executive figures Honda sold many Insight hybrids to brand loyalists “but didn’t necessarily draw a lot of conquest business in.”
April 7, 2014 -
Courtesy of WardsAuto
New Director John Krafcik Calls TrueCar Transformation ‘Remarkable’
The former Hyundai Motor America CEO says pricing transparency aids both consumers and dealers.
By Steve Finlay • April 4, 2014 -
Courtesy of WardsAuto
Four Ways to Score Higher Fixed-Operations Profits
Like a successful football team, dealerships need to follow a game plan.
By Lee Harkins • April 4, 2014
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