Dealers: Page 27
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Courtesy of WardsAuto
Who Does and Doesn’t Respond to Recall Notices?
Car dealers are being urged to join recall campaigns.
By Steve Finlay • May 3, 2023 -
Courtesy of WardsAuto
Kelley Blue Book’s Best Family Cars of 2023
Vehicles on the list boast safety, comfort and convenience.
By Wards Staff • May 2, 2023 -
Explore the Trendline➔
Courtesy of Kia Corporation
TrendlineArtificial Intelligence
Automakers and dealers alike are increasingly seeing the use case for AI within their operations. Explore some use cases in this trendline.
By WardsAuto staff -
Courtesy of WardsAuto
Cars.com Isn’t What It Used to Be
Cars.com CEO Alex Vetter talks about the evolution of modern vehicle retailing…and his company.
By Steve Finlay • May 1, 2023 -
Courtesy of WardsAuto
Retail Market Good If Not Great, Cox Analyst Says
“I wouldn’t get carried away calling it a strong retail market in March by historical standards,” says Cox Automotive’s chief economist Jonathan Smoke.
By Alysha Webb • April 28, 2023 -
Courtesy of WardsAuto
Fixed Ops Boosts F&I Profits as Car Profits Dip
AutoNation’s average gross profit per new vehicle is down 15% vs. the same quarter a year ago.
By Jim Henry • April 24, 2023 -
Courtesy of WardsAuto
Column
Why Auto Dealers Should Embrace Online Auctions
The benefits of online auctions include increased efficiency, reduced costs and broader reach.
By Kye Giscombe • April 21, 2023 -
Courtesy of WardsAuto
Vehicle Prices Drop
“Dealers simply don’t have the pricing power they did six months ago,” says Kelley Blue Book’s Rebecca Rydzewski.
By Steve Finlay • April 20, 2023 -
Courtesy of WardsAuto
Industry-Watchers’ Crystal Balls Clouded – by Black Ink
J.D. Power analyst Thomas King says U.S. retailers’ profits hit $55 billion in 2022 and are expected to fall to between $28 billion and $37 billion this year, still beating pre-COVID levels.
By Roger Schreffler • April 18, 2023 -
Courtesy of WardsAuto
Retail Dealer Suppliers Form DEI Council
“I believe vendors are specially positioned to influence the entire industry,” says Sandy Zannino of Innovative Auto HR.
By Jim Henry • April 18, 2023 -
Courtesy of WardsAuto
Shifting to a First-Party Data Marketing Strategy
New privacy laws and consumers' ability to block third-party tracking make it nearly impossible for auto retailers to leverage third-party data for their advertising. Dealerships now find themselves needing to pivot to first-party data strategies.
By Aaron Sheeks • April 14, 2023 -
Courtesy of WardsAuto
Cars Are Antidotes to Angst
How do people love cars? Ford’s trend report counts the ways.
By Steve Finlay • April 12, 2023 -
Courtesy of WardsAuto
Car Dealer Prospecting Makes Comeback
“As vehicle inventory levels come back, salespeople are learning to sell again,” says automotiveMastermind’s Bill Egan.
By Steve Finlay • April 11, 2023 -
Courtesy of WardsAuto
Column
Leveraging Nostalgia in the Automotive Industry
Many people associate cars with childhood, positivity and togetherness. The automotive industry should keep this emotional connotation in mind.
By Jeff Snyder • April 6, 2023 -
Courtesy of WardsAuto
Column
Branding Opportunities for the Automotive DTC Industry
Traditional automotive brands and newcomers alike must create names that offer excitement, originality and scalability to allow growth as well as inspire consumers.
By Jon Bucci • April 3, 2023 -
Courtesy of WardsAuto
Vehicle Subscriptions May Be Down But Not Out
A global consulting group predicts the practice is inevitable.
By Alysha Webb • April 3, 2023 -
Courtesy of WardsAuto
Column
The Art of Converting Cash Deals
Tell yourself a customer who has cash to pay for a vehicle also has cash to pay for the products that will protect their budget and vehicle investment long term, and you will likely sell more products.
By Adam Yoder • April 3, 2023 -
Courtesy of WardsAuto
Marketing Tour to Promote Polestar 3 to U.S. Buyers
Polestar is looking to grow global sales more than 50% in 2023.
By Jim Henry • April 3, 2023 -
Courtesy of WardsAuto
Column
Why Dealers Should Consider Selling Auto Insurance Directly
Independent agents can tailor the shopping process to customers’ financial needs using comparison software and rating tools – a huge advantage over online, do-it-yourself policy shopping.
By Kristin Vidd • March 30, 2023 -
Courtesy of WardsAuto
Column
Challenges to Dealers and F&I Profitability in 2023
F&I product trends that are expected to be in focus in 2023 include both new and pre-owned vehicle service contract programs, GAP, ancillary and certified programs.
By Paul McCarthy • March 29, 2023 -
Courtesy of WardsAuto
TransUnion Rebrands, Groups Its Many Product Lines
The company’s goal is to highlight synergies for dealerships customers.
By Alysha Webb • March 28, 2023 -
Courtesy of WardsAuto
Column
Mastering Change at the Dealer Lot
What matters is how you master the process of winning hearts and minds on the dealership lot, because that will determine whether your team successfully adopts, implements and utilizes that next great new thing.
By Matthew Phillips • March 28, 2023 -
Courtesy of WardsAuto
Dealers’ Dilemma: Higher Prices or Happier Customers?
For dealers, that means erring on the side of too much inventory if they want to offer the best customer experience, says CDK’s Dave Thomas.
By Alysha Webb • March 27, 2023 -
Courtesy of WardsAuto
Used-Car Prices Fall
Consumers want lower-priced options and are shying away from BEVs.
By Nancy Dunham • March 24, 2023 -
Courtesy of WardsAuto
Will U.S. Car Buyers Order…and Wait?
J.D. Power introduces a new vehicle-ordering system.
By Steve Finlay • March 23, 2023 -
Courtesy of WardsAuto
Strategies to Recruit More Women Candidates
Dealers who understand their demographics can uncover opportunities, says TrueCar’s Tiffany Hamilton.
By Jim Henry • March 22, 2023
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