Dealers: Page 26
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Courtesy of WardsAuto
Retail Dealer Suppliers Form DEI Council
“I believe vendors are specially positioned to influence the entire industry,” says Sandy Zannino of Innovative Auto HR.
By Jim Henry • April 18, 2023 -
Courtesy of WardsAuto
Shifting to a First-Party Data Marketing Strategy
New privacy laws and consumers' ability to block third-party tracking make it nearly impossible for auto retailers to leverage third-party data for their advertising. Dealerships now find themselves needing to pivot to first-party data strategies.
By Aaron Sheeks • April 14, 2023 -
Courtesy of WardsAuto
Cars Are Antidotes to Angst
How do people love cars? Ford’s trend report counts the ways.
By Steve Finlay • April 12, 2023 -
Courtesy of WardsAuto
Car Dealer Prospecting Makes Comeback
“As vehicle inventory levels come back, salespeople are learning to sell again,” says automotiveMastermind’s Bill Egan.
By Steve Finlay • April 11, 2023 -
Courtesy of WardsAuto
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Leveraging Nostalgia in the Automotive Industry
Many people associate cars with childhood, positivity and togetherness. The automotive industry should keep this emotional connotation in mind.
By Jeff Snyder • April 6, 2023 -
Courtesy of WardsAuto
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Branding Opportunities for the Automotive DTC Industry
Traditional automotive brands and newcomers alike must create names that offer excitement, originality and scalability to allow growth as well as inspire consumers.
By Jon Bucci • April 3, 2023 -
Courtesy of WardsAuto
Vehicle Subscriptions May Be Down But Not Out
A global consulting group predicts the practice is inevitable.
By Alysha Webb • April 3, 2023 -
Courtesy of WardsAuto
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The Art of Converting Cash Deals
Tell yourself a customer who has cash to pay for a vehicle also has cash to pay for the products that will protect their budget and vehicle investment long term, and you will likely sell more products.
By Adam Yoder • April 3, 2023 -
Courtesy of WardsAuto
Marketing Tour to Promote Polestar 3 to U.S. Buyers
Polestar is looking to grow global sales more than 50% in 2023.
By Jim Henry • April 3, 2023 -
Courtesy of WardsAuto
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Why Dealers Should Consider Selling Auto Insurance Directly
Independent agents can tailor the shopping process to customers’ financial needs using comparison software and rating tools – a huge advantage over online, do-it-yourself policy shopping.
By Kristin Vidd • March 30, 2023 -
Courtesy of WardsAuto
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Challenges to Dealers and F&I Profitability in 2023
F&I product trends that are expected to be in focus in 2023 include both new and pre-owned vehicle service contract programs, GAP, ancillary and certified programs.
By Paul McCarthy • March 29, 2023 -
Courtesy of WardsAuto
TransUnion Rebrands, Groups Its Many Product Lines
The company’s goal is to highlight synergies for dealerships customers.
By Alysha Webb • March 28, 2023 -
Courtesy of WardsAuto
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Mastering Change at the Dealer Lot
What matters is how you master the process of winning hearts and minds on the dealership lot, because that will determine whether your team successfully adopts, implements and utilizes that next great new thing.
By Matthew Phillips • March 28, 2023 -
Courtesy of WardsAuto
Dealers’ Dilemma: Higher Prices or Happier Customers?
For dealers, that means erring on the side of too much inventory if they want to offer the best customer experience, says CDK’s Dave Thomas.
By Alysha Webb • March 27, 2023 -
Courtesy of WardsAuto
Used-Car Prices Fall
Consumers want lower-priced options and are shying away from BEVs.
By Nancy Dunham • March 24, 2023 -
Courtesy of WardsAuto
Will U.S. Car Buyers Order…and Wait?
J.D. Power introduces a new vehicle-ordering system.
By Steve Finlay • March 23, 2023 -
Courtesy of WardsAuto
Strategies to Recruit More Women Candidates
Dealers who understand their demographics can uncover opportunities, says TrueCar’s Tiffany Hamilton.
By Jim Henry • March 22, 2023 -
Courtesy of WardsAuto
Dealers’ High Profits, Strong Demand Expected to Sink
“You can’t have rising inflation and rising interest rates and rising car prices indefinitely. One of these is going to snap,” says iSeeCars’ Karl Brauer.
By Nancy Dunham • March 21, 2023 -
Courtesy of WardsAuto
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Lines Between Mass-Market, Premium Vehicles Blurring
New players rolling out the latest technologies and features with every vehicle refresh set new precedents across the mass-market category. In doing so, vehicles like these are closing the gap with premium brands.
By David Paris • March 17, 2023 -
Courtesy of WardsAuto
As Safeguards Rule Approaches, It’s Time to Get Your F&I House in Order
Accuracy is key to keeping customers loyal and regulators away, says Reynolds and Reynolds President Chris Walsh.
By Nancy Dunham • March 17, 2023 -
Courtesy of WardsAuto
Connected Cars Open New Doors to Cyberattackers
An Upstream study identifies a massive rise in API-related cybersecurity attacks on dealers and others.
By Alysha Webb • March 16, 2023 -
Courtesy of WardsAuto
Customer-Service Satisfaction Slips in J.D. Power Survey
The study links the gap in service-experience satisfaction between battery-electric- and combustion-vehicle owners to recall rates, which are more than twice as high for BEVs as for ICE vehicles.
By Jim Irwin • March 10, 2023 -
Courtesy of WardsAuto
Car Dealers ‘Optimistic, a Little Worried’
In a Wards Q&A, CDK Global CEO Brian MacDonald talks about the ever-changing auto industry.
By Steve Finlay • March 8, 2023 -
Courtesy of WardsAuto
Average Transaction Price Stays High As Luxury Market Share Grows
Dealers can profit from both the sale of the car and the loan secured for the buyer.
By Alysha Webb • March 8, 2023 -
Courtesy of WardsAuto
Column
Insurance Rates for BEVs May Fall – Unless They Don’t
There is more to the riddle of BEV insurance premiums than just the sticker price.
By Michael Giusti • March 7, 2023
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