Automakers: Page 119
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Hyundai Courts Gen Z Enthusiasts With ’22 Kona N
The new performance CUV is aimed at young singles and families to spark brand loyalty.
By Christian Wardlaw • April 29, 2021 -
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Honda’s ’22 Civic Refines Instead of Reinvents the Wheel
Better in nearly every way, the ’22 Honda Civic improves in the areas that matter most.
By Christian Wardlaw • April 28, 2021 -
Explore the Trendline➔
Courtesy of Kia Corporation
TrendlineArtificial Intelligence
Automakers and dealers alike are increasingly seeing the use case for AI within their operations. Explore some use cases in this trendline.
By WardsAuto staff -
Courtesy of WardsAuto
Actress Brie Larson Featured in Nissan’s Most-Seen Auto Ad
According to an iSpot Ace Metrix survey, the Nissan spot scored above the automotive ad average for various aspects including attention and likability.
By Jim Irwin • April 28, 2021 -
Courtesy of WardsAuto
Volkswagen Unveils All-Wheel-Drive ID.4 GTX
The battery-electric CUV gets a twin-motor all-wheel-drive performance boost.
By Greg Kable • April 27, 2021 -
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Subaru Again Leads Ranking of Most-Seen Auto Commercials
The No.1 ad for the week of April 12 is Subaru’s portrayal of one family’s trip down memory lane in their Forester. According to an iSpot Ace Metrix survey, this spot scored above the average for automotive ads in terms of watchability, relevance and likability.
By Jim Irwin • April 22, 2021 -
Courtesy of WardsAuto
Lexus Refreshes ES Luxury Sedan for 2022 Model Year
Highlights of the refreshed ’22 ES include new touchscreen functionality and positioning of the Lexus Multimedia Display, while the Lexus Safety System+ 2.5 is updated to standard on all trim levels.
By Jim Irwin • April 21, 2021 -
Courtesy of WardsAuto
All-Electric 2023 Cadillac Lyriq to Start at $59,990
Cadillac will begin taking reservations for the two-row CUV this September, and production will begin in late first-quarter 2022 at GM’s plant in Spring Hill, TN. Some 200 Cadillac dealers are surrendering franchises rather than commit to selling BEVs.
By Tom Murphy • April 21, 2021 -
Courtesy of WardsAuto
Audi A6 e-tron Concept Debuts at Shanghai Auto Show
The battery-electric sedan is due to go on sale in North America in 2022 as a direct rival to the Tesla Model S.
By Greg Kable • April 19, 2021 -
Courtesy of WardsAuto
Mercedes EQB Unveiled in Shanghai
The Tesla Model Y-rivaling electric CUV is planned for U.S. sale in 2022.
By Greg Kable • April 18, 2021 -
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Volkswagen Introduces New ID.6 Electric CUV
The German automaker’s third ID. badged model, which is slightly smaller than the U.S.-produced VW Atlas, will be produced and sold exclusively in China.
By Greg Kable • April 17, 2021 -
Courtesy of WardsAuto
GM, LG’s Ultium Battery Venture Expands to Spring Hill, TN
Part of GM’s $7 billion investment this year in zero-emission vehicle technology, the Tennessee plant will supply battery cells to Spring Hill Assembly, which GM said in October will build the Cadillac Lyriq EV.
By Joseph Szczesny • April 16, 2021 -
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Alfa Romeo’s New U.S. Chief Wants Dealers to Dive Into Digital
“I learned people are willing to shop digitally, but now they are expecting an experience,” says automotive veteran Larry Dominique.
By Steve Finlay • April 16, 2021 -
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Santa Cruz, Hyundai’s First Pickup, Finally Arrives This Summer
There has been unmistakable interest in a compact truck since the concept’s 2015 debut. Hyundai begins accepting early reservations in late April for the “segment-shattering” sport adventure truck.
By Sebastian Blanco • April 15, 2021 -
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Ford Answers GM, Tesla Hands-Free Systems With BlueCruise
Ford officials describe BlueCruise as an SAE Level 2 driver-assist technology, offering a true Hands-Free Mode. The system is available later this year on certain models of F-150 (for $1,595) and Mustang Mach-E (for $3,200).
By Joseph Szczesny • April 14, 2021 -
Courtesy of WardsAuto
Audi Takes Wraps Off All-Electric Q4 e-tron
The individually styled SUV and Sportback models, closely related to the Volkswagen ID.4 sedan, will challenge the Tesla Model Y in the U.S.
By Greg Kable • April 14, 2021 -
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Honda Offers Peek at ’22 Civic Sedan
The sedan, previewed last November with the Civic Prototype and arriving at dealerships this summer, is the most technologically advanced Civic in its nearly 50-year history, Honda says.
By Jim Irwin • April 14, 2021 -
Courtesy of WardsAuto
Mazda Introduces Battery-Electric MX-30
Based on the CX-30 platform and engineered by Mazda, the front-wheel-drive MX-30’s drivetrain uses an electric motor and a 35.5-kWh lithium-ion battery capable of delivering 144 hp and maximum torque of 200 lb.-ft. (271 Nm).
By Jim Irwin • April 14, 2021 -
Courtesy of WardsAuto
Subaru 1-2 in Most-Seen Auto Ads Chart
The week of April 5 was the second straight in which only three automakers ranked in the top five ads: Subaru, Lexus and Lincoln.
By Jim Irwin • April 14, 2021 -
Courtesy of WardsAuto
GM’s Wahl Relying on Dealers to Aid EV Transformation
Although the buying process may be changing, customers still need a test drive and the car can be delivered to the customer’s house. Dealers play an important role in the entire process, including servicing the vehicle, says GM's chief marketing officer.
By Tom Murphy • April 13, 2021 -
Courtesy of WardsAuto
’21 Ford Explorer Adds Enthusiast, Platinum, Hybrid Trims
Joining the Explorer lineup are a lower-priced Explorer Enthusiast ST, a better-value rear-wheel-drive Explorer Platinum and a high-end Platinum Hybrid.
By Jim Irwin • April 13, 2021 -
Courtesy of WardsAuto
Busy Launch Sked at GM’s Factory Zero, LMC Reports
It seems odd to launch the GMC Hummer BEV SUV more than a year after the Hummer pickup at General Motors’ retooled Hamtramck, MI, plant. But in between the two, GM will launch the Chevy Silverado BEV and Cruise Origin, according to LMC’s forecast.
By Tom Murphy • April 9, 2021 -
Courtesy of WardsAuto
Subaru, Jeep Claim Four of Five Most-Seen Auto Ads
The two highest-ranked commercials promote the Subaru Forester and Outback.
By Jim Irwin • April 8, 2021 -
Courtesy of WardsAuto
GM’s Factory Zero to Build Silverado EV
Factory Zero, which will have capacity to assemble roughly 250,000 BEVs annually and employ 2,200, is to build the Cruise Origin autonomous vehicle and the ’22 GMC Hummer pickup, ’24 Hummer SUV and all-electric Silverado, GM President Mark Reuss says.
By Joseph Szczesny • April 7, 2021 -
Courtesy of WardsAuto
Mercedes-Benz EQS Raises EV Bar
There’s a feeling of overall completeness to the '22 EQS, which arrives at U.S. dealerships this fall. You can sense the depth of engineering and the attention to detail lavished upon it during its three-year development.
By Greg Kable • April 2, 2021 -
Courtesy of WardsAuto
Hyundai Again Tops Most-Seen Auto Ads Ranking
Hyundai’s first-place ad for the week of March 22 suggests it’s the perfect season for a new vehicle.
By Jim Irwin • April 1, 2021
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