Automakers: Page
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Courtesy of WardsAuto
Volkswagen Reveals New ID.5
The CUV coupe becomes the German automaker’s third dedicated battery-electric vehicle. VW says it has no immediate plans to sell the ID.5 in North America.
By Greg Kable • Nov. 8, 2021 -
Courtesy of WardsAuto
’22 Mercedes-AMG SL Roadster Unveiled
The iconic roadster ditches its metal roof and returns to a 2+2 layout for the first time in two decades.
By Greg Kable • Nov. 4, 2021 -
Explore the Trendline➔
Courtesy of Kia Corporation
TrendlineArtificial Intelligence
Automakers and dealers alike are increasingly seeing the use case for AI within their operations. Explore some use cases in this trendline.
By WardsAuto staff -
Courtesy of WardsAuto
Lincoln Tops TV Ad Impressions, But GMC Airs Crowd-Pleaser
Based on viewer opinions about the content behind each spot, GMC’s “We Will Rock You,” featuring a version of the Queen song of the same name, led the charge with the highest overall score tallied by iSpot.tv’s Ace Metrix.
By Jim Irwin • Nov. 4, 2021 -
Courtesy of WardsAuto
Volkswagen ID. Buzz Launch Nears
The overall silhouette mirrors that of VW’s latest internal-combustion-engine Microbus, with which the ID.Buzz is claimed to share elements of its body shell, chassis and interior architecture.
By Greg Kable • Nov. 4, 2021 -
Courtesy of WardsAuto
After a Death in Minneapolis, Automakers Step Up Commitment
“For those who wanted to stay on the sidelines, things changed with George Floyd,” says Ken Barrett, General Motors’ chief diversity officer.
By Steve Finlay • Nov. 3, 2021 -
Courtesy of WardsAuto
Cadillac on Pace to Set Global Sales Record in 2021
Cadillac’s global sales are up 18% this year over same-period 2020 and are on pace for the brand’s best sales year in its 119-year history, the brand’s global chief says. But U.S. Cadillac sales are down significantly from the brand’s heyday.
By Joseph Szczesny • Nov. 1, 2021 -
Courtesy of WardsAuto
Restored Dividend Reflects Ford’s Improved Finances
“We’re fully invested in the future,” Ford CEO Jim Farley says in a conference call with analysts. “We had to turn around our automotive operations, and our results in the third quarter show we’re making significant progress.”
By Joseph Szczesny • Oct. 28, 2021 -
Courtesy of WardsAuto
GM’s BEV Push Includes New Truck Plant, CEO Barra Says
GM will continue investing in vehicles powered by internal-combustion engines, which are critical to the company’s cash flow and the financing of the transition to electric vehicles, Barra says.
By Joseph Szczesny • Oct. 28, 2021 -
Courtesy of WardsAuto
Despite Big Spenders, Lincoln Still No.1 in Auto Ad Impressions
GMC debuted at third in impressions but first in spending, dropping an estimated $9 million nationwide in support of the Sierra pickup with the hands-free driving option. That’s more than twice as much as the next biggest spender for the week.
By Jim Irwin • Oct. 27, 2021 -
Courtesy of WardsAuto
GM to Tap Dealer Network to Install 40,000 EV Chargers
The Dealer Community Charging Program is meant to address the charging “deserts” that exist in many urban and rural areas that lack the critical EV charging infrastructure necessary for more widespread adoption of EVs.
By Jim Irwin • Oct. 26, 2021 -
Courtesy of WardsAuto
VW to Integrate 5G Connectivity Into Main German Plant
This pilot project will test whether the 5G technology meets the requirements of vehicle production with an eye toward developing it for industrial series production in the future.
By Paul Myles • Oct. 26, 2021 -
Courtesy of WardsAuto
Exec Says GM Won’t Return to High-Inventory Days
We expect to carry through with dealers having less inventory (than they had before),” says Steve Carlisle, GM president-North American operations.
By Steve Finlay • Oct. 22, 2021 -
Courtesy of WardsAuto
Ford F-150 Tremor Beefed Up for Off-Road Adventure
Fully 40% of F-150 customers take their vehicles off-road at some point, and Ford aims to cater to those customers with the F-150 Tremor, which is fully equipped to travel over rugged terrain, the automaker says.
By Joseph Szczesny • Oct. 22, 2021 -
Courtesy of WardsAuto
Refreshed GMC Sierra Pushes Luxury, Off-Road Trims
GMC will roll out early next year two all-new trims soon to be available in the ’22 Sierra: the Denali Ultimate for well-heeled luxury shoppers and the first-ever AT4X for premium off-roaders.
By Tom Murphy • Oct. 21, 2021 -
Courtesy of WardsAuto
Subaru Claims Top Spot on Most-Seen Car Ads Ranking
The “Go Further” spot from Subaru is one of only two ads in the top five for the week of Oct. 11 that didn’t rely on sports events to deliver viewer impressions.
By Jim Irwin • Oct. 21, 2021 -
Courtesy of WardsAuto
Ford Pro Expanding Commercial-Vehicle Footprint
The goal of Ford Pro is to redefine customer value through the auto industry’s first standalone commercial-vehicles services and distribution business. The effort is a key element of the automaker’s plan for growth, Ford Pro CEO Ted Cannis says.
By Joseph Szczesny • Oct. 20, 2021 -
Courtesy of WardsAuto
Honda Touts ’22 Civic Si’s Fun-to-Drive Factor
The 2022 Civic Si, based on the all-new 11th-generation Civic sedan, is designed to lure young driving enthusiasts with an updated turbocharged engine, standard manual transmission and sport-tuned suspension.
By Jim Irwin • Oct. 19, 2021 -
Courtesy of WardsAuto
Hyundai’s Muñoz: Industry Woes Extend Beyond Chip Shortage
Logistical tie-ups are causing a lot of problems, says José Muñoz, president and CEO of Hyundai Motor North America. “These are driven by many factors. Some are general issues with COVID, which have caused shutdowns. It’s not only chips, but other components.”
By Jim Henry • Oct. 18, 2021 -
Courtesy of WardsAuto
Ghosn: Nissan Management Broke Up Expert Team
In a second interview with WardsAuto, former Nissan and Nissan-Renault-Mitsubishi Alliance CEO Carlos Ghosn takes aim at what he considers to be a talent drain after his removal from management.
By Roger Schreffler • Oct. 15, 2021 -
Courtesy of WardsAuto
Volvo’s 2nd BEV, C40 Recharge, Launches in Belgium
The Ghent plant, one of Volvo’s largest, also produces the XC40 Recharge, the BEV version of its award-winning compact CUV. The automaker plans to produce up to 135,000 BEVs annually at the Belgian facility.
By Paul Myles • Oct. 14, 2021 -
Courtesy of WardsAuto
Lincoln Still Stress-Free Atop Most-Watched Ads List
Lincoln’s “Where Does the Stress Go?” spot continues to dominate with the most impressions, backed by the highest estimated national spend, which increased to $5.4 million.
By Jim Irwin • Oct. 13, 2021 -
Courtesy of WardsAuto
Lexus Redesigns ’22 NX for Young, Diverse, Affluent Consumers
Significant technology upgrades join design, dynamism and electrification in the all-new NX.
By Christian Wardlaw • Oct. 13, 2021 -
Courtesy of WardsAuto
Nissan Adds Safety Testing Lab to Technical Center
The Safety Advancement Lab for vehicle safety testing will help the company reach its goal of zero fatalities, Nissan says. The lab also will be used to test the integrity of the battery packs used in electric vehicles.
By Joseph Szczesny • Oct. 11, 2021 -
Courtesy of WardsAuto
GM Eyes Higher Profits As Electrification Advances
GM Chairman and CEO Mary Barra says GM’s plans call for doubling revenue by decade's end by launching new products, software and services.
By Joseph Szczesny • Oct. 7, 2021 -
Courtesy of WardsAuto
Chevrolet Trailblazer Expands GM’s Russian Lineup
Chevrolet has two independent dealer networks in Russia, one of which specializes in the sale of budget models, while the other is focused on the premium segment of the market with models such as the Trailblazer, Traverse and Tahoe.
By Eugene Gerden • Oct. 6, 2021
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