Automakers: Page
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Courtesy of WardsAuto
Stellantis Says ‘STLA Brain’ Software Bolsters Vehicles by 2024
The automaker says it has 12 million monetizable connected cars globally. By 2026, this is expected to grow to 26 million vehicles and generate approximately €4 billion ($4.5 billion) in revenues, CEO Carlos Tavares says.
By Joseph Szczesny • Dec. 9, 2021 -
Courtesy of WardsAuto
Subaru Makes an ‘Impact’ With Corporate Giving Campaign
The two Subaru ads — “The Largest Impact” and “Give Back Anthem” — combined for 364.5 million ad impressions from Nov. 29 to Dec. 5 and highlight the manufacturer’s corporate giving efforts.
Dec. 8, 2021 -
Explore the Trendline➔
Courtesy of Kia Corporation
TrendlineArtificial Intelligence
Automakers and dealers alike are increasingly seeing the use case for AI within their operations. Explore some use cases in this trendline.
By WardsAuto staff -
Courtesy of WardsAuto
Toyota Plans $1.3 Billion Battery Plant in North Carolina
Toyota’s plant will open in 2025 with four production lines, each able to produce enough batteries to power 200,000 vehicles per year. Toyota wants to expand to at least six production lines, bringing its total production capacity to 1.2 million vehicles per year.
By Chris Teague • Dec. 7, 2021 -
Courtesy of WardsAuto
Stellantis Signs Supply Deal for ‘Green’ Lithium for BEVs
Vulcan Energy Resources’ Zero Carbon Lithium Project in Germany’s Upper Rhine Valley uses geothermal energy to produce battery-quality lithium hydroxide from brine without the use of fossil fuels and minimal water usage.
By Paul Myles • Dec. 7, 2021 -
Courtesy of WardsAuto
Toyota’s Chief Scientist: Avoid ‘Mono-Culture’ of EVs
Toyota has been criticized for moving too slowly toward battery-electric vehicles. In an interview, Toyota’s Gill Pratt defends the automaker’s approach and explains why it will have a bigger environmental impact.
By Steve Finlay • Dec. 7, 2021 -
Courtesy of WardsAuto
Mazda Announces Pricing, Details Trim Levels for ’22 Mazda3
The front-wheel-drive Mazda3’s naturally aspirated Skyactiv-G 2.0L produces 155 hp and 150 lb.-ft. (203 Nm) of torque. With a starting price of $20,800, excluding $1,015 for destination and handling charges, it is the lowest-priced model in the ’22 Mazda3 lineup.
By Jim Irwin • Dec. 6, 2021 -
Courtesy of WardsAuto
Honda Reclaims Top Spot on Most-Viewed Auto Ads List
The week of Nov. 22 saw Honda’s spot, titled “The Origin of Determination,” overtake the previous week’s leader by about 6 million impressions.
By Jim Irwin • Dec. 3, 2021 -
Courtesy of WardsAuto
BMW i7 Confirmed for 2022 Launch
The upmarket 4-door sedan is the fifth dedicated all-electric model from BMW’s i electric-vehicle sub-brand, following the i3, ix3, i4 and iX.
By Greg Kable • Dec. 3, 2021 -
Courtesy of WardsAuto
Ariya CUV Joins Venerable Leaf in Nissan’s BEV Lineup
The battery-electric CUV won’t arrive until next fall, and it’ll cost more than projected.
By John Voelcker • Dec. 2, 2021 -
Courtesy of WardsAuto
Hyundai Named OEM of the Year at Automotive Tech Week
The winner was chosen to recognize how the world is changing and which automaker is learning and adapting the fastest.
Nov. 24, 2021 -
Courtesy of WardsAuto
New Lexus Interface (Finally) Replaces Remote Touch
Touchscreen supplants kludgy computer-mouse-like center-console controller for Toyota's luxury brand and adds cloud-based navigation, audio and voice assistance.
By Doug Newcomb • Nov. 24, 2021 -
Courtesy of WardsAuto
Lincoln Gets ‘Unexpected’ Boost to Top Auto Ad of the Week
Lincoln's new commercial, a celebration of snow amid palm trees, is the first ad in the top position in recent weeks not to have leaned on football programming to deliver impressions.
Nov. 24, 2021 -
Courtesy of WardsAuto
Unlearning What Toyota Taught Us
Today, the automotive world is changing. EV startups, notably Tesla, have ripped Toyota’s game plan to shreds. They’re moving at lightning speed, taking daring steps with new technology and breaking the old business models.
By John McElroy • Nov. 23, 2021 -
Courtesy of WardsAuto
Honda, Lexus Capture ALG Residual Value Awards
The J.D. Power U.S. ALG Residual Value Awards recognize vehicle models projected to hold the highest percentage of their manufacturer’s suggested retail price following one to three years of ownership.
By Jim Irwin • Nov. 22, 2021 -
Courtesy of WardsAuto
Honda Spending Rewarded With Most Auto Ad Impressions
As has been the case during this NFL season, the vast bulk of Honda’s impressions and budget centered on the sport. The ad drew the most impressions – 70 million – from NFL programming.
By Jim Irwin • Nov. 19, 2021 -
Courtesy of WardsAuto
Mexico Automakers Face Tight Supplies, Listless Market
The Mexican auto manufacturers’ association says September light-vehicle sales totaled 76,930 units, or 1.1% less than the number recorded during September 2020, when the pandemic was ravaging Mexico’s economy.
By Elizabeth Machuca • Nov. 19, 2021 -
Courtesy of WardsAuto
Biden Headlines Dedication of General Motors’ Factory Zero
The GMC Hummer BEV, along with the battery-electric Ford F-150 Lightning and Jeep Wrangler 4Xe plug-in hybrid built by union labor, are proof that America has what it takes to compete successfully in the 21st century, President Joe Biden says.
By Joseph Szczesny • Nov. 18, 2021 -
Courtesy of WardsAuto
Toyota Joins BEV Party With New BZ4x CUV
Toyota says the 250-mile range estimate is for the XLE version with front-wheel drive, which implies less will be available if customers opt for the light off-roading capability for the BZ4x BEV.
By Sebastian Blanco • Nov. 18, 2021 -
Courtesy of WardsAuto
Porsche Debuts New EVs, High-Performance ICE Models in LA
The German sports car icon covers both bases with electric and gas-powered new vehicles.
By Doug Newcomb • Nov. 18, 2021 -
Courtesy of WardsAuto
Mazda Courts Different Kind of Adventurer With ’23 CX-50
The new compact CUV takes Mazda in a more rugged, outdoorsy direction.
By Christian Wardlaw • Nov. 17, 2021 -
Courtesy of WardsAuto
New Plant to Produce VW’s Trinity Flagship BEV
Volkswagen has indicated it would be cheaper to construct the new factory than to retrofit its existing Wolfsburg manufacturing base to produce BEVs with similar levels of assembly efficiency to Tesla.
By Greg Kable • Nov. 17, 2021 -
Courtesy of WardsAuto
Ford, Bosch Launch Parking Tech Partnership
The Detroit Smart Parking Lab allows mobility and smart infrastructure pioneers and startups to test parking-related mobility, logistics and EV charging technologies, a Michigan official says.
By Joseph Szczesny • Nov. 16, 2021 -
Courtesy of WardsAuto
Ford Grows Mustang Family With New Specialty Models
The limited-edition ’22 Mustangs include the Shelby GT500 Heritage Edition, first-ever Mustang Coastal Edition and Ford Performance-exclusive Code Orange paint.
By Joseph Szczesny • Nov. 13, 2021 -
Courtesy of WardsAuto
Second Renault ‘Refactory’ to Recycle, Renew Used Vehicles
The Seville, Spain, plant’s Re-Trofit division will start operations at the end of 2022, with the capacity to refurbish more than 10,000 vehicles and repair up to 1,000 batteries per year by 2025.
By Paul Myles • Nov. 12, 2021 -
Courtesy of WardsAuto
College Football Delivers TV Impressions for Auto Ads
Nissan blew away all other ads on the list in iSpot.tv’s Ace Metrix survey rankings for the information it provided to viewers, scoring 12% higher than the industry norm in that category.
By Jim Irwin • Nov. 11, 2021
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