Digital Marketing

Hired and fired
Digital Marketing
Four Reasons Auto Dealers Fire Digital Marketing AgenciesFour Reasons Auto Dealers Fire Digital Marketing Agencies

A consultant tells how to run great campaigns, keep dealership advocacy high, and most importantly avoid getting axed.

byGeorge Nenni
Sep 4, 2018
|
1 Min Read
Andy MacLeay
Digital Marketing
Reading ‘Digital Body Language’ Becomes Auto-Retail Marketing SkillReading ‘Digital Body Language’ Becomes Auto-Retail Marketing Skill
bySteve Finlay
Aug 30, 2018
1 Min Read
Long line at gas station.
Digital Marketing
Paperboy Job in 1970s Taught Him About Digital Marketing TodayPaperboy Job in 1970s Taught Him About Digital Marketing Today
bySteve Finlay
Aug 13, 2018
1 Min Read
Cars at dealership
Digital Marketing
How to Turn, Turn, Turn Car Dealership InventoriesHow to Turn, Turn, Turn Car Dealership Inventories
byAdam Armbruster
Jul 27, 2018
1 Min Read
Ouster lidar cropped
Digital Marketing
Autonomous-Tech Suppliers Want Regulation, Clearer MarketingAutonomous-Tech Suppliers Want Regulation, Clearer Marketing
Jun 14, 2018
1 Min Read
Dealer display Volvo Cars' only presence at 2018 North American International Auto Show.
Digital Marketing
Volvo Cars Retools Marketing, Will Skip Geneva ShowVolvo Cars Retools Marketing, Will Skip Geneva Show
byAlan Harman
Jun 11, 2018
1 Min Read
Jay Friedman
Digital Marketing
Make Digital Marketing Work Better Than Ever
Make Digital Marketing Work Better Than Ever
May 3, 2018
|
1 Min Read
byJay Friedman
Hyundai marketing chief Evans speaks at upcoming Thought Leadership Summits conference
Digital Marketing
New CX Conference Joins 14th Annual TLS Event
New CX Conference Joins 14th Annual TLS Event
Apr 26, 2018
|
1 Min Read
bySteve Finlay, Contributing Editor
CarGurus tech guy Grochal says hersquos learned from dealers
Digital Marketing
New Product Aims to Help Car Dealers Get More Clicks on Their Own
New Product Aims to Help Car Dealers Get More Clicks on Their Own
Apr 25, 2018
|
1 Min Read
bySteve Finlay, Contributing Editor
How Car Dealers Can Reach Millennials – and Their Boomer Parents
Digital Marketing
How Car Dealers Can Reach Millennials – and Their Boomer Parents
How Car Dealers Can Reach Millennials – and Their Boomer Parents
Apr 10, 2018
|
1 Min Read
byPaula Tompkins
Killing Business With Faulty Online Pricing? Here’s a Fix
Digital Marketing
Killing Business With Faulty Online Pricing? Here’s a Fix
Killing Business With Faulty Online Pricing? Here’s a Fix
Apr 4, 2018
|
1 Min Read
byAaron Krane
Evans talks at Chicago Auto Show about online carshopping ldquorevolutionrdquo
Digital Marketing
Hyundai Says Dealers Central to New Online Shopping Initiative
Hyundai Says Dealers Central to New Online Shopping Initiative
Feb 16, 2018
|
1 Min Read
bySteve Finlay, Contributing Editor
WardsAuto logo logo in a gray background | WardsAuto logo
Digital Marketing
Ways Dealers Can Play Off Two Big Events
Ways Dealers Can Play Off Two Big Events
Feb 8, 2018
|
1 Min Read
byMark Conner
WardsAuto logo logo in a gray background | WardsAuto logo
Digital Marketing
Lexus, Kia Score Big From Super Bowl Ads
Lexus, Kia Score Big From Super Bowl Ads
Feb 6, 2018
|
1 Min Read
bySteve Finlay, Contributing Editor
VR test drives increase SEO and consumer engagement Cybela says
Digital Marketing
Log on Rather Than Hop in for VR Dealership Test Drives
Log on Rather Than Hop in for VR Dealership Test Drives
Jan 12, 2018
|
1 Min Read
bySteve Finlay, Contributing Editor
Top 10 Marketing Metrics Car Dealers Should Track
Digital Marketing
Top 10 Marketing Metrics Car Dealers Should Track
Top 10 Marketing Metrics Car Dealers Should Track
Jan 2, 2018
|
1 Min Read
byValerie Vallancourt
Have a Merry Marketing Holiday Season at Car Dealerships
Digital Marketing
Have a Merry Marketing Holiday Season at Car Dealerships
Have a Merry Marketing Holiday Season at Car Dealerships
Dec 18, 2017
|
1 Min Read
byJeff Kelosky
In studying consumer behavior ldquoIrsquom concerned with when how and whatrdquo says Ohle GroundTruthrsquos head of data
Digital Marketing
Tracking Millions of Car Shoppers Beneficial Yet Daunting
Tracking Millions of Car Shoppers Beneficial Yet Daunting
Nov 30, 2017
|
1 Min Read
bySteve Finlay, Contributing Editor
ldquoThe last two months have been incredibly positiverdquo says CEO Pietrzak
Digital Marketing
Exec With ‘Love’ of Software New DealerSocket CEO
Exec With ‘Love’ of Software New DealerSocket CEO
Nov 22, 2017
|
1 Min Read
bySteve Finlay, Contributing Editor
Kurt Olnhausen
Digital Marketing
Three Ways to Court Modern Car Buyers
Three Ways to Court Modern Car Buyers
Oct 16, 2017
|
1 Min Read
byKurt Olnhausen
Personalized Video Marketing Cuts Through Clutter
Digital Marketing
Personalized Video Marketing Cuts Through Clutter
Personalized Video Marketing Cuts Through Clutter
Oct 5, 2017
|
1 Min Read
byAdam Armbruster, Senior Partner
Six Tips on Capturing, Converting Auto Dealership Sales Leads
Digital Marketing
Six Tips on Capturing, Converting Auto Dealership Sales Leads
Six Tips on Capturing, Converting Auto Dealership Sales Leads
Sep 19, 2017
|
1 Min Read
byTroy Smith
Noah John says techsavvy dealers should offer internships to students majoring in computer science and math
Mini
Car Dealerships Digitally Should Become ‘Mini Amazons’
Car Dealerships Digitally Should Become ‘Mini Amazons’
Sep 14, 2017
|
1 Min Read
byTom Beaman, Contributor
ldquoYou only have one shotrdquo Bright says of first impressions with a car buyer
Digital Marketing
The Things They Teach in College These Days
The Things They Teach in College These Days
Sep 6, 2017
|
1 Min Read
byTom Beaman, Contributor
Bobby Bailey
Digital Marketing
Build Great Social-Media Presence, Sell More Cars
Build Great Social-Media Presence, Sell More Cars
Aug 30, 2017
|
1 Min Read
byBobby Bailey
WardsAuto logo logo in a gray background | WardsAuto logo
Digital Marketing
Son of a Superstar Car Salesman Talks About Lessons Learned
Son of a Superstar Car Salesman Talks About Lessons Learned
Aug 21, 2017
|
1 Min Read
bySteve Finlay, Contributing Editor
Finding Quality in Quantity: Refining Your Marketing Efforts Using Attribution
Digital Marketing
Finding Quality in Quantity: Refining Your Marketing Efforts Using Attribution
Finding Quality in Quantity: Refining Your Marketing Efforts Using Attribution
Jul 31, 2017
|
1 Min Read
byJames Grace
AutoPulse relies on smartphonesrsquo locator functions to track consumer dealership visits
Digital Marketing
It Just Got Easier to Track Consumers’ Offline Car Dealership Visits
It Just Got Easier to Track Consumers’ Offline Car Dealership Visits
Jul 11, 2017
|
1 Min Read
bySteve Finlay, Contributing Editor
Dealer Develops Own Online Start-to-Finish Sales Platform
Digital Marketing
Dealer Develops Own Online Start-to-Finish Sales Platform
Dealer Develops Own Online Start-to-Finish Sales Platform
Jul 10, 2017
|
1 Min Read
byAdam Armbruster, Senior Partner
Three Common E-Commerce Mistakes (And How To Fix Them)
Digital Marketing
Three Common E-Commerce Mistakes (And How To Fix Them)
Three Common E-Commerce Mistakes (And How To Fix Them)
Jun 15, 2017
|
1 Min Read
byAaron Krane
NIO maker of ES8 electric vehicle plans autonomous EV for US in 2020
Digital Marketing
China Startups Launching Brands Alongside Products
China Startups Launching Brands Alongside Products
Jun 13, 2017
|
1 Min Read
byAlysha Webb, Contributor
ldquoSadly some people working in a rigid scripted environment lack empathy and the desire to truly help the customerrdquo Kain says
Digital Marketing
Warning to Dealership Salespeople: If You Act Like a Robot, One Could Replace You
Warning to Dealership Salespeople: If You Act Like a Robot, One Could Replace You
Jun 1, 2017
|
1 Min Read
bySteve Finlay, Contributing Editor
BMW on Google39s Tango
Digital Marketing
Augmented Reality Comes of Age, Not a Moment Too Soon
Augmented Reality Comes of Age, Not a Moment Too Soon
May 30, 2017
|
1 Min Read
byAnant Kamat and Christina Raab
Auto Dealers Who Master New Rules Will Win
Digital Marketing
Auto Dealers Who Master New Rules Will Win
Auto Dealers Who Master New Rules Will Win
May 16, 2017
|
1 Min Read
byJohn Clavadetscher
Grand Cherokee most popular Jeep model in Russia
Digital Marketing
Marketing Missteps Make Jeep Underachiever in Russia
Marketing Missteps Make Jeep Underachiever in Russia
May 8, 2017
|
1 Min Read
byEugene Gerden, Correspondent
Reports
See all
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