Digital Marketing

ldquoIf you bring happiness great things happenrdquo Cottrell says
Digital Marketing
Footwear Came in Handy, But Shoe Boxes Were VitalFootwear Came in Handy, But Shoe Boxes Were Vital

Authenticom’s Steve Cottrell recalls an early customer-relationship management system that didn’t rely on computers.

bySteve Finlay, Contributing Editor
May 3, 2017
|
1 Min Read
Online car shopping clicks with increasing numbers of UK women
Digital Marketing
Salesman or Mouse? U.K. Women Like Online ShoppingSalesman or Mouse? U.K. Women Like Online Shopping
byAlan Harman
Apr 26, 2017
1 Min Read
13 MiEV first Mitsubishi electric vehicle sold in Malaysia
Digital Marketing
Malaysia Aims for Leadership in SE Asia EV MarketingMalaysia Aims for Leadership in SE Asia EV Marketing
byAlan Harman
Apr 20, 2017
1 Min Read
Mitsubishi looks to new Triton pickup to boost market share from 13 to 15
Digital Marketing
Late Marketing Push Ends Malaysian Slump in MarchLate Marketing Push Ends Malaysian Slump in March
byAlan Harman
Apr 18, 2017
1 Min Read
Digital retailing winwin says OrsquoNeil
Digital Marketing
Complete Digital Car Buy Year Away, Says Cox Automotive ExecComplete Digital Car Buy Year Away, Says Cox Automotive Exec
bySteve Finlay
Apr 18, 2017
1 Min Read
ldquoWersquore reimagining this companyrdquo says Autotrader39s Lind
Digital Marketing
Autotrader Looks for Serious Shoppers' Buying TriggersAutotrader Looks for Serious Shoppers' Buying Triggers
bySteve Finlay
Apr 4, 2017
1 Min Read
In Digital World, Big-Game TV Spots Just the Start
Digital Marketing
In Digital World, Big-Game TV Spots Just the Start
In Digital World, Big-Game TV Spots Just the Start
Mar 29, 2017
|
1 Min Read
bySteve Finlay, Contributing Editor
How to Become a Guru in Google Analytics
Digital Marketing
How to Become a Guru in Google Analytics
How to Become a Guru in Google Analytics
Mar 29, 2017
|
1 Min Read
byGary Galloway
Car Dealership Digital Interactivity Replacing Static Submission Forms
Digital Marketing
Car Dealership Digital Interactivity Replacing Static Submission Forms
Car Dealership Digital Interactivity Replacing Static Submission Forms
Mar 15, 2017
|
1 Min Read
byRuss Chandler
Digital Done Right Creates Trust on Both Sides
Digital Marketing
Digital Done Right Creates Trust on Both Sides
Digital Done Right Creates Trust on Both Sides
Mar 8, 2017
|
1 Min Read
byAndy MacLeay
Showing Real Ads to Fake People Zaps Digital Marketing
Digital Marketing
Showing Real Ads to Fake People Zaps Digital Marketing
Showing Real Ads to Fake People Zaps Digital Marketing
Feb 17, 2017
|
1 Min Read
byDavid Wolk
Kitzman shows dashboardformatted addon to Dealertrackrsquos DMS
Digital Marketing
Dealertrack’s New DMS Add-On Comes With Coaches
Dealertrack’s New DMS Add-On Comes With Coaches
Feb 14, 2017
|
1 Min Read
bySteve Finlay, Contributing Editor
Selling Cars in the Information Age
Digital Marketing
Selling Cars in the Information Age
Selling Cars in the Information Age
Feb 3, 2017
|
1 Min Read
byDarryl Barber
Three Ways Car Dealers Can Do Super Bowl Conversion Play
Digital Marketing
Three Ways Car Dealers Can Do Super Bowl Conversion Play
Three Ways Car Dealers Can Do Super Bowl Conversion Play
Feb 2, 2017
|
1 Min Read
byChris Smith
Chinese car buyers like to buy from elaborate flagship stores such as this Lincoln dealership
Digital Marketing
Digital ‘Natives’ and ‘Laggards’ Shop for Cars Differently
Digital ‘Natives’ and ‘Laggards’ Shop for Cars Differently
Dec 19, 2016
|
1 Min Read
bySteve Finlay, Contributing Editor
Wees believes in marketing to all ages
Digital Marketing
Marketing to Millennials for Suckers
Marketing to Millennials for Suckers
Dec 1, 2016
|
1 Min Read
bySteve Finlay, Contributing Editor
ldquoSound genuinerdquo Adame says
Digital Marketing
Show, Tell and Sell
Show, Tell and Sell
Nov 29, 2016
|
1 Min Read
bySteve Finlay, Contributing Editor
GM Holden Bolsters Marketing Team
Digital Marketing
GM Holden Bolsters Marketing Team
GM Holden Bolsters Marketing Team
Nov 23, 2016
|
1 Min Read
byAlan Harman, Correspondent
People who visit Hyundai dealerships ldquooverindexrdquo in casino visits
Digital Marketing
Consumer Matchups: Hyundai-Gambling, Subaru-Acupuncture, Chevy-Hunting, Infiniti-Pedicures
Consumer Matchups: Hyundai-Gambling, Subaru-Acupuncture, Chevy-Hunting, Infiniti-Pedicures
Nov 2, 2016
|
1 Min Read
bySteve Finlay, Contributing Editor
ldquoYou need a great digital experience but a lot of people want a dealer experience toordquo Usher says
Digital Marketing
More Internet Users Take Express Lane on Car-Buying Journey
More Internet Users Take Express Lane on Car-Buying Journey
Oct 7, 2016
|
1 Min Read
bySteve Finlay, Contributing Editor
ldquoThis is really important to usrdquo CEO Ord says
Digital Marketing
DealerSocket: New CRM/DMS System Easier to Use
DealerSocket: New CRM/DMS System Easier to Use
Oct 4, 2016
|
1 Min Read
bySteve Finlay, Contributing Editor
‘Bots’ Can Sabotage Digital Advertising
Digital Marketing
‘Bots’ Can Sabotage Digital Advertising
‘Bots’ Can Sabotage Digital Advertising
Sep 30, 2016
|
1 Min Read
byJohn Possumato, CEO
ldquoMeet the New Aveo on Auctionrdquo tagline featured in Aveo online marketing
Digital Marketing
GM Korea, Online Site Join in Bid to Market Aveo
GM Korea, Online Site Join in Bid to Market Aveo
Sep 27, 2016
|
1 Min Read
byVince Courtenay, Correspondent
WardsAuto logo logo in a gray background | WardsAuto logo
Digital Marketing
WardsAuto 2016 Dealer Remarketing 150 (PDF)
WardsAuto 2016 Dealer Remarketing 150 (PDF)
Sep 20, 2016
|
1 Min Read
More Not Always Better in Digital Marketing
Digital Marketing
More Not Always Better in Digital Marketing
More Not Always Better in Digital Marketing
Sep 2, 2016
|
1 Min Read
byJames Grace
Transparency key to luring customers to dealer websites survey shows
Digital Marketing
Survey Shows Word-of-Mouth Has Say in Used-Car Sales
Survey Shows Word-of-Mouth Has Say in Used-Car Sales
Aug 9, 2016
|
1 Min Read
byPaul Myles, European Editor
ldquoI had the vision we could sell cars differentlyrdquo OrsquoNeil says
Digital Marketing
Harvard MBA With New Ideas Changed Auto Retailing
Harvard MBA With New Ideas Changed Auto Retailing
Jun 13, 2016
|
1 Min Read
bySteve Finlay, Contributing Editor
No1 standout word high sales closers use ldquoproviderdquo
Digital Marketing
Words That Work in Car Dealership E-Mails
Words That Work in Car Dealership E-Mails
Jun 1, 2016
|
1 Min Read
bySteve Finlay, Contributing Editor
Data driving decisions dealership software specialists say
Digital Marketing
Big Data Tightens Grip on Automotive Retailing
Big Data Tightens Grip on Automotive Retailing
May 20, 2016
|
1 Min Read
byDavid Zoia Editor, Executive Director-Content
Get 30 in 30 to Maximize Marketing ROI
Digital Marketing
Get 30 in 30 to Maximize Marketing ROI
Get 30 in 30 to Maximize Marketing ROI
May 17, 2016
|
1 Min Read
byLen Short
Bartman left and Karp at NADA convention
Digital Marketing
Powerful Personalization Hits Auto Industry
Powerful Personalization Hits Auto Industry
May 12, 2016
|
1 Min Read
bySteve Finlay, Contributing Editor
Paidsearch costs have increased Feinstein says
Digital Marketing
E-Leads Down, Phone Calls Up at Progressive Car Dealership
E-Leads Down, Phone Calls Up at Progressive Car Dealership
May 2, 2016
|
1 Min Read
byTom Beaman, Contributor
How Mobile Is Changing the Way We Buy Cars
Digital Marketing
How Mobile Is Changing the Way We Buy Cars
How Mobile Is Changing the Way We Buy Cars
Apr 29, 2016
|
1 Min Read
byBrian Solis
ldquoYour sales guys donrsquot have to be Internet whizzes but they need to be able to effectively communicate via email and textrdquo Hudson says
Digital Marketing
How Car Dealer’s Leads Fell But Sales Rose
How Car Dealer’s Leads Fell But Sales Rose
Apr 26, 2016
|
1 Min Read
byTom Beaman, Contributor
Toyota39s Birdsall says FCVs BEVs can coexist
Digital Marketing
Word of Mouth, Marketing Fun Could Spur Electrified Vehicle Sales
Word of Mouth, Marketing Fun Could Spur Electrified Vehicle Sales
Apr 12, 2016
|
1 Min Read
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