Digital Marketing

LAST MONTH MARKED THE 23RD YEAR I'VE WRITTEN this column. Before that, my column appeared in the NADA magazine for five years. I have served under three publishers and as many editors. My current editor, Steve Finlay, requested I write this month on significant changes in vehicle marketing I've seen as a new-car dealer, an NADA director, and an auto columnist. The most dramatic changes in the U.S.

byNat Shulman