The acceleration of available single-solution software that mines data across the spectrum of the retail operation and turns it into revenue could mean the big-bang moment is drawing near for dealers.
Even with the array of technologies that drive traffic to dealer websites, an average of more than $600 is spent on marketing each new car sold. The problem isn’t digital marketing doesn’t drive views, it’s that it doesn’t...
Mobile is transforming the car shopping experience completely. Brands, manufacturers and dealerships need to redesign the customer experience to compete in this mobile/digital world.