Digital Marketing

“People want a more personalized experience,” says Lori Wittman, Cox Automotive’s senior vice president-dealer software solutions.

In a Wards Q&A, Auto/Mate Chairman and CTO Larry Colson talks about the doomed CDK-Auto/Mate deal and its aftermath.

A new Roadster study says salespeople put deals at risk by stepping away from their customers an average of three to four times during the sales process.

Today’s auto consumers rely on the Internet to shop and research vehicles, but physical stores still play a big role, says Matt Weinberg of Drive Motors, a company that provides online car-buying services.

LAS VEGAS – How dealers price vehicles is their own business, says Amit Chandarana who won’t go there. But he does offer a piece of advice in the pricing department...

Amit Aggarwal of J.D. Power offers tips on how companies can improve their customers’ digital experience.

Sometimes Mark Vickery is preaching to the choir, other times he’s trying to convert doubters who aren’t convinced CRM systems play a big role in auto retailing.