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Lexus Has Two of Five Most-Seen Auto Ads

Dec 03, 2020

Autoline Daily 2020: Top Industry News for Dec. 2

Dec 02, 2020

Marketing and Innovation in a Downturn

Dec 02, 2020

November LV Sales Forecast a Statistical Anomaly

Dec 02, 2020

Autoline Daily 2020: Top Industry News for Dec. 1

Dec 01, 2020

Featured

GMC Outlines Hummer Marketing Strategy

Oct 29, 2020

COVID-19 to Remain X Factor in 2021 Auto Retailing

Dec 01, 2020

Survey: Car Retailers Expect Dealership Values to Rise

Dec 01, 2020

Average Transaction Prices Seen Rising 4.7% in November

Nov 30, 2020

Highlights

Car Dealerships Are Must-Stops Even for Digital Consumers

Sep 23, 2019

Auto dealership executives discuss how to keep the physical store relevant in the Internet world.

Jen Cole SVP Business Leader Digital at CDK Global.jpg

CDK Seeks Right Buyer for Digital Marketing Unit

Sep 04, 2019

The company says it continues to invest in its digital marketing business while it’s up for sale.

Auto Dealers Score High in Responding to Customers

Aug 21, 2019

Higher reputation scores lead to more sales, says the 2019 Auto Reputation Report.

On the Precipice of Automotive Transformation

Automotive Tech Week: Megatrends, set for Jan. 25-29, will dive into future impact of technology on auto industry. Innovations highlighted include AI, machine learning, 5G and V2X.

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Modern Car Dealership Selling as Easy as 1-2-3

Aug 12, 2019

“If we put customers in control, it changes everything,” says Robert Armstrong of Tricor Auto Group.

How Car Dealers Can Avoid Data Pitfalls

Aug 06, 2019

“No data sources can quantify emotions, but emotions trump logic,” says Eric Dreisbach of the NADA Academy.

Automotive Marketers Try to Guide Customer Journeys

Jul 15, 2019

Life events that put people in the market for a new car can include expecting a child, acquiring a pet, getting a raise or a promotion and buying a new home.

Car Dealers Help DealerSocket CEO Get Auto Retailing

Apr 29, 2019

In a Wards Q&A, DealerSocket CEO Sejal Pietrzak talks about a customer-first strategy, her management style, women as CEOs and more.

dealership lot of cars birdseye view.jpg

LotLinx’s AI Matches Car Shoppers to Dealer Inventory

Apr 19, 2019

In a Wards Q&A, Len Short and Eric Turner talk about AI technology, the sometimes-mysterious world of automotive digital...

Car Dealer Websites Need to Wear Running Shoes

Apr 04, 2019

“Consumers don’t want to wait, they want everything now,” says Brett Sutherlin, head of FusionZONE Automotive.

Auto Dealers Get Personal With Digital Retailing

Mar 19, 2019

Ninety percent of consumers say they prefer a unique car-buying journey that allows them to shop and buy in an individualized...

Manheim Uses New Locator System to Track Millions of Vehicles

Feb 28, 2019

The auto-auction chain moved vehicles 40 million times in 2018 alone. Technology is making it easier to locate their whereabouts.

VinSolutions Tests AI to Help Car Dealers Better Know Customers

Feb 27, 2019

“People want a more personalized experience,” says Lori Wittman, Cox Automotive’s senior vice president-dealer software solutions.

Auto/Mate Chairman Recalls Crash Course on How the FTC Works

Feb 15, 2019

In a Wards Q&A, Auto/Mate Chairman and CTO Larry Colson talks about the doomed CDK-Auto/Mate deal and its aftermath.

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