Digital Marketing

Precision marketing using VINs and artificial intelligence can increase dealer inventory turn, decrease discounting and gain market share, as discussed during a recent LotLinx webinar hosted by WardsAuto.

“If we put customers in control, it changes everything,” says Robert Armstrong of Tricor Auto Group.

“No data sources can quantify emotions, but emotions trump logic,” says Eric Dreisbach of the NADA Academy.

Life events that put people in the market for a new car can include expecting a child, acquiring a pet, getting a raise or a promotion and buying a new home.