Digital Marketing

Auto dealership executives discuss how to keep the physical store relevant in the Internet world.

The company says it continues to invest in its digital marketing business while it’s up for sale.

Higher reputation scores lead to more sales, says the 2019 Auto Reputation Report.

“If we put customers in control, it changes everything,” says Robert Armstrong of Tricor Auto Group.

In a Wards Q&A, Len Short and Eric Turner talk about AI technology, the sometimes-mysterious world of automotive digital marketing, its promises and some of its unmet expectations.

“Consumers don’t want to wait, they want everything now,” says Brett Sutherlin, head of FusionZONE Automotive.

Ninety percent of consumers say they prefer a unique car-buying journey that allows them to shop and buy in an individualized way, according to a Cox study.