Digital Marketing

Ninety percent of consumers say they prefer a unique car-buying journey that allows them to shop and buy in an individualized way, according to a Cox study.

The auto-auction chain moved vehicles 40 million times in 2018 alone. Technology is making it easier to locate their whereabouts.

“People want a more personalized experience,” says Lori Wittman, Cox Automotive’s senior vice president-dealer software solutions.

In a Wards Q&A, Auto/Mate Chairman and CTO Larry Colson talks about the doomed CDK-Auto/Mate deal and its aftermath.

Despite technology that allows an almost complete vehicle transaction online, “there isn’t a growing number of people doing it,” says Doug Betts of J. D. Power.

“It is important for us to recognize it as an issue and do something about it,” says Dealer.com’s Andy MacLeay.

LAS VEGAS – How dealers price vehicles is their own business, says Amit Chandarana who won’t go there. But he does offer a piece of advice in the pricing department...