Digital Marketing

“If we put customers in control, it changes everything,” says Robert Armstrong of Tricor Auto Group.

“No data sources can quantify emotions, but emotions trump logic,” says Eric Dreisbach of the NADA Academy.

Life events that put people in the market for a new car can include expecting a child, acquiring a pet, getting a raise or a promotion and buying a new home.

In a Wards Q&A, DealerSocket CEO Sejal Pietrzak talks about a customer-first strategy, her management style, women as CEOs and more.

The auto-auction chain moved vehicles 40 million times in 2018 alone. Technology is making it easier to locate their whereabouts.

“People want a more personalized experience,” says Lori Wittman, Cox Automotive’s senior vice president-dealer software solutions.

In a Wards Q&A, Auto/Mate Chairman and CTO Larry Colson talks about the doomed CDK-Auto/Mate deal and its aftermath.