Dealers: Page 78
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Courtesy of WardsAuto
Persistence, Product Confidence Boost F&I Sales
“The approach to selling F&I products needs to focus on value, and I mean incredible value,” says Shaka Dyson.
By Jim Leman • May 20, 2016 -
Courtesy of WardsAuto
Big Data Tightens Grip on Automotive Retailing
The acceleration of available single-solution software that mines data across the spectrum of the retail operation and turns it into revenue could mean the big-bang moment is drawing near for dealers.
By David Zoia Editor • May 20, 2016 -
Explore the Trendline➔
Courtesy of Kia Corporation
TrendlineArtificial Intelligence
Automakers and dealers alike are increasingly seeing the use case for AI within their operations. Explore some use cases in this trendline.
By WardsAuto staff -
Courtesy of WardsAuto
Which Vehicle Segment Will Take Biggest Residual Hit?
Industry trackers disagree over which models will depreciate the most.
By Steve Finlay • May 18, 2016 -
Courtesy of WardsAuto
WardsAuto Megadealer 100 Passes $206 Billion Mark
In the greatest automotive-retail year in U.S. history, some groups buy their way to the top.
By Phillip Villegas • May 18, 2016 -
Courtesy of WardsAuto
Get 30 in 30 to Maximize Marketing ROI
Even with the array of technologies that drive traffic to dealer websites, an average of more than $600 is spent on marketing each new car sold. The problem isn’t digital marketing doesn’t drive views, it’s that it doesn’t provide the right distribution of views.
By Len Short • May 17, 2016 -
Courtesy of WardsAuto
People Who Wait for Car Repairs Spend Less
Consumers say what they like, sort of like and don’t like about auto dealership service departments.
By Pooya Ghiaseddin • May 16, 2016 -
Courtesy of WardsAuto
Car Price Remains Important, But Not at All Costs
New Autotrader study indicates most auto dealership customers see no difference between lowest price and fair and transparent prices.
By Steve Finlay • May 13, 2016 -
Courtesy of WardsAuto
Powerful Personalization Hits Auto Industry
Car dealers use latest online tracking systems to get to know customers better.
By Steve Finlay • May 12, 2016 -
Courtesy of WardsAuto
Dealerships’ Biggest Cyber-Security Threat: Employees
Remember emails from dethroned Nigerian princes? Today’s schemes are more sophisticated.
By Erik Nachbahr • May 12, 2016 -
Courtesy of WardsAuto
Trade Group Says Female Mechanics Good for Business
A survey of U.K. women drivers shows 96% want to see more females when they visit showrooms and vehicle-servicing facilities. At present, only 1% of vehicle technicians are female even as women drivers soon will outnumber men.
By Paul Myles • May 11, 2016 -
Courtesy of WardsAuto
F&I Visualization Tools Show Up
“There’s a need for change in the F&I buying experience,” says Zurich’s Vincent Santivasi.
By Jim Leman • May 9, 2016 -
Courtesy of WardsAuto
Not All Car Dealers ‘Get’ Reynolds All-in-One IT System
Reynolds and Reynolds President Ron Lamb talks about new products, tough sells, Millennial likes and dislikes and keeping one’s distance.
By Steve Finlay • May 6, 2016 -
Courtesy of WardsAuto
What Women Car Shoppers Want
Women are major consumers, but you wouldn’t know it the way some car dealership salespeople act.
By Jennifer Libin • May 5, 2016 -
Courtesy of WardsAuto
Reshape Owner Experience, Increase Customer Retention
Here are three ways car dealers can keep customers coming back for service work.
By Jim Roche • May 4, 2016 -
Courtesy of WardsAuto
New Initiative Connects Used-Car Sellers to Dealer Buyers
Sell&Trade is one of two new offerings from Cars.com. The other allows dealers to track lot traffic.
By Alysha Webb • May 3, 2016 -
Courtesy of WardsAuto
How Auto Dealers Can Avoid Bond Claims
There are several relatively simple things that can prevent claims from being filed and ensure any unwarranted claims successfully are fended off. That process starts with understanding what a surety bond is.
By Eric Halsey • May 2, 2016 -
Courtesy of WardsAuto
E-Leads Down, Phone Calls Up at Progressive Car Dealership
Bill Feinstein of Planet Honda, No.12 on WardsAuto e-Dealer 100, tells how he does it.
By Tom Beaman • May 2, 2016 -
Courtesy of WardsAuto
Family Matters in Car Dealership World
Starting out on his own, Greg Miller buys a dealership from Bob Baker, who’s easing out of the business.
By Steve Finlay • April 29, 2016 -
Courtesy of WardsAuto
How Mobile Is Changing the Way We Buy Cars
Mobile is transforming the car shopping experience completely. Brands, manufacturers and dealerships need to redesign the customer experience to compete in this mobile/digital world.
By Brian Solis • April 29, 2016 -
Courtesy of WardsAuto
For Car Dealers, Consumer Satisfaction Pays
Study measures the financial value of happy customers.
By Steve Finlay • April 28, 2016 -
Courtesy of WardsAuto
How Car Dealer’s Leads Fell But Sales Rose
The sales team doesn’t have to be Internet whizzes but needs effective email and text communication skills, says e-commerce director Aaron Hudson.
By Tom Beaman • April 26, 2016 -
Courtesy of WardsAuto
Achieving Your Training ROI
Studies show the two biggest reasons for employee turnover are limited advancement opportunities and lack of training for a specific role. But investing time in training and sharpening the team’s skills also should pay off in improved results.
By John Stephens 1 • April 22, 2016 -
Courtesy of WardsAuto
Queen Elizabeth: Greater Than Sum of Her Car Parts?
The 253-lb. creation uses components including the engine, wheels, interior, seating, electrical components and trim. The parts include lights from an Austin K2 truck of the sort the future monarch would have maintained during World War II.
April 20, 2016 -
Courtesy of WardsAuto
Spanish Auto Dealers Get Taste of Black Ink in 2015
Despite the government cash-for-clunkers program’s goal of replacing older vehicles with lower fuel economy and higher emissions with new models, older cars generated an average 9.1% profit compared with 8.8% for new ones.
By Jorge Palacios • April 20, 2016 -
Courtesy of WardsAuto
Virtual Reality to Enhance, Not Eradicate, Car Buying
“We feel that ultimately you want to feel connected with the car (and) in advance of a test drive we feel virtual reality is the most emotionally immersive way to experience that,” says Pat Hadnagy, whose company creates 360-degree vehicle images.
By Alysha Webb • April 19, 2016
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