Dealers: Page
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Courtesy of WardsAuto
No Flying Burritos in This Car Dealership Department
“If you treat people like dirt in a sales meeting, and then tell them to go out and sell cars, how does that work?” asks dealership manager Josh Mitchell.
By Steve Finlay • Dec. 5, 2016 -
Courtesy of WardsAuto
Marketing to Millennials for Suckers
“You can do age-based marketing all day long. If you go down that rabbit hole, I’ll sell you a Scion dealership,” Brent Wees says.
By Steve Finlay • Dec. 1, 2016 -
Explore the Trendline➔
Courtesy of Toyota Motor North America
TrendlineTop 5 stories from WardsAuto
Automakers are evaluating their long-term strategies, revisiting their product mix, and approach to both retail and manufacturing approach along the way.
By WardsAuto staff -
Courtesy of WardsAuto
Show, Tell and Sell
Elise Kephart Adame is credited as a pioneer for including personalized introduction videos in her emails to car dealership customers.
By Steve Finlay • Nov. 29, 2016 -
Courtesy of WardsAuto
Leverage F&I Through Economic Change
Smart dealers need to start evaluating how to keep their margins from shrinking during the next market downturn.
By John Stephens 1 • Nov. 28, 2016 -
Courtesy of WardsAuto
GM Holden Bolsters Marketing Team
New marketing director Mark Harland already is working to redefine the Holden brand as it moves from an Australian-based manufacturer to an importer.
By Alan Harman • Nov. 23, 2016 -
Courtesy of WardsAuto
Red Tape Comes With Car Dealers’ Out-of-State Sales
Filings must be accurate and complete or the affected DMV will return the paperwork.
By Jim Leman • Nov. 22, 2016 -
Courtesy of WardsAuto
How Automakers Can Get Wall Street to Believe
Inspired car dealers can transmit zeal and passion that rivals or surpasses any Silicon Valley start-up maven.
By John F. Possumato • Nov. 21, 2016 -
Courtesy of WardsAuto
Avoid Misusing Car Dealership Pay Plans
A dealership pay plan should not be responsible for managing F&I staffers. Dealership management should be responsible for that.
Nov. 18, 2016 -
Courtesy of WardsAuto
Technology Aims to Ease F&I’s Boxed-In Syndrome at Car Dealerships
“The consumer is driving the change,” Dealertrack’s Sharon Kitzman says of innovations.
By Steve Finlay • Nov. 17, 2016 -
Courtesy of WardsAuto
Subprime Approach Helps Customers Buy Cars, Rebuild Credit
“We learn who they are to better understand their credit challenges,” Tony Davis says of credit-challenged auto shoppers.
By Jim Leman • Nov. 15, 2016 -
Courtesy of WardsAuto
Car Dealer Cause-of-Month Project Wins Best-Idea Contest
“The employee engagement has been amazing,” says Brad Paschal of Street Auto Group in Texas.
By Steve Finlay • Nov. 14, 2016 -
Courtesy of WardsAuto
Differing Directions for Spanish Car Distribution
U.S. electric-vehicle maker Tesla plans to install its battery superchargers in various locations around Spain starting in Barcelona, where it is opening a showroom.
By Jorge Palacios • Nov. 9, 2016 -
Courtesy of WardsAuto
Excuse Me, Your Pop-Up Is Showing
Google threatens to penalize websites with ads it deems intrusive. Car dealers, take note.
By Eric Giroux • Nov. 8, 2016 -
Courtesy of WardsAuto
Rolls-Royce Pulls Out All Luxury Stops in Dubai
Located at the center of Dubai’s City Walk, globally recognized for its luxury and hospitality, the boutique aims to woo a multimillionaire customer base for its hand-built cars.
By Paul Myles • Nov. 7, 2016 -
Courtesy of WardsAuto
Genesis Playbook Includes More Vehicles, Fewer Dealers
Launching a new luxury marquee “doesn’t happen every day,” says the head of Hyundai’s new upscale division.
By Steve Finlay • Nov. 4, 2016 -
Courtesy of WardsAuto
Can’t Dealership Management Just Get Along?
Car dealerships where there’s mutual respect among top management are most likely to outperform competitors.
By Phil Villegas 1 • Nov. 3, 2016 -
Courtesy of WardsAuto
Consumer Matchups: Hyundai-Gambling, Subaru-Acupuncture, Chevy-Hunting, Infiniti-Pedicures
Data-intelligence company Foursquare crunches numbers to compare people’s car-dealership visits with where else they go.
By Steve Finlay • Nov. 2, 2016 -
Courtesy of WardsAuto
For This Car Dealer, the 1-Price Is Right
In a Q&A, Jerry Mullinax, whose father is the father of 1-price selling, tells how he makes it work today, why he’s stayed strictly with Ford all these years and what makes people trust a dealership.
By Tom Beaman • Oct. 27, 2016 -
Courtesy of WardsAuto
Megadealer Lauds the Joy of Car Buying
“I want people to have fun. That’s when they want to come back,” says Beau Boeckmann, president of Galpin Motors.
By Steve Finlay • Oct. 26, 2016 -
Courtesy of WardsAuto
Motivate Car Dealership F&I Managers
How to gain a sense of direction (and lose weight).
By Chris Cochran • Oct. 24, 2016 -
Courtesy of WardsAuto
‘This Car Is Amazing!’ So What?
New CDK research identifies top words and phrases that are more likely to convert a car shopper into a buyer. (“Amazing” ranks low.)
By Steven Finlay • Oct. 20, 2016 -
Courtesy of WardsAuto
Dealerships Use RFID to Connect With Service Customers
Two things are important, says auto consultant Brett Coker. “First impressions and last impressions.”
By Alysha Webb • Oct. 19, 2016 -
Courtesy of WardsAuto
Dealership Service Advisers Should Sell Pre-Paid Maintenance Plans
The sales department can help the service department, and vice versa.
By Jim Leman • Oct. 18, 2016 -
Courtesy of WardsAuto
Car Dealer Group Makes Most of New Lease on Life
“We were a textbook case of not being prepared,” says CEO Erich Gail of the Cardinale Automotive Group.
By Steve Finlay • Oct. 14, 2016 -
Courtesy of WardsAuto
More Internet Users Take Express Lane on Car-Buying Journey
“It’s different than it was five years ago,” says DealerSocket’s Peter Ord.
By Steve Finlay • Oct. 7, 2016
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