Dealers: Page
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Courtesy of WardsAuto
Money Isn’t Everything at Car Dealerships
A study from TrueCar, a firm that has taken heat for allegedly sparking auto-retailing price wars, shows what top dealers do past the price point.
By Steve Finlay • March 31, 2017 -
Courtesy of WardsAuto
Why People Dislike Car Buying, and What to Do About It
Why do so many car dealerships operate under a negotiation-based business model, despite all the negatives that come with it? Alas, the answer is simple.
By Mark Rikess • March 30, 2017 -
Explore the Trendline➔
Courtesy of Toyota Motor North America
TrendlineTop 5 stories from WardsAuto
Automakers are evaluating their long-term strategies, revisiting their product mix, and approach to both retail and manufacturing approach along the way.
By WardsAuto staff -
Courtesy of WardsAuto
In Digital World, Big-Game TV Spots Just the Start
Cox Automotive tracks what online action Acura, Alfa, Buick and Infiniti are getting from their March Madness ads.
By Steve Finlay • March 29, 2017 -
Courtesy of WardsAuto
How to Become a Guru in Google Analytics
Auto Dealers often are left trying to figure out what the numbers actually mean.
By Gary Galloway • March 29, 2017 -
Courtesy of WardsAuto
‘Rock Star-Wanted’ Dealer Job Listings Appeal to Men, Not Women
Studies indicate 65% of U.S. car buyers are women, but only 18.6% of car dealership employees are women.
By Steve Finlay • March 24, 2017 -
Courtesy of WardsAuto
Technology Helps Car Dealers Listen, Analyze and Act
The secret to any successful conversation is to treat it as if the person is directly across from you.
By Gary Graves • March 22, 2017 -
Courtesy of WardsAuto
Differences Between Good and Bad Car Leases
A quality lease involves the right vehicle, right customer, good residuals and a strong remarketing process, says Manheim’s Tom Webb.
By Steve Finlay • March 21, 2017 -
Courtesy of WardsAuto
Stay Ahead of the Trends to Grow
Pent-up demand is virtually gone, and lenders are pulling back from subprime credit. It’s time for dealers to review other parts of their business to maintain profitability.
By John Stephens 1 • March 20, 2017 -
Courtesy of WardsAuto
Oz Insurer Recommends Repairers Use Authentic Parts
The move by Insurance Australia Group means “we are a step closer to safer roads, safer cars, better repairs and the best in quality parts for Australian drivers,” Federal Chamber of Automotive Industries Tony Weber says.
By Alan Harman • March 16, 2017 -
Courtesy of WardsAuto
Car Dealership Digital Interactivity Replacing Static Submission Forms
Dealers should use information consumers provide – and immediately give them something of value in return.
By Russ Chandler • March 15, 2017 -
Courtesy of WardsAuto
Novel App Links Car Shoppers With Lenders, Dealers
“We didn’t build this at the expense of dealers and lenders,” says AutoGravity’s Serge Varanov.
By Steve Finlay • March 15, 2017 -
Courtesy of WardsAuto
Dealership Internet Effectiveness Has Long Way to Go
“The typical industry performance is still pretty lousy,” Pied Piper CEO Fran O’Hagan says of automotive Internet effectiveness.
By Steve Finlay • March 13, 2017 -
Courtesy of WardsAuto
Three Ways Luxury Dealers Can Sell Slow-Moving Inventory (Without Discounting)
Consumers are purchasing midsize luxury SUVs faster than dealers can stock them, while sedans linger on the lot for weeks or months.
By Brian Geitner • March 9, 2017 -
Courtesy of WardsAuto
Supersized Tablet Leaves Mark on Auto Retailing
The success of the Reynolds & Reynolds docuPAD is a case of high technology meeting human psychology.
By Steve Finlay • Feb. 28, 2017 -
Courtesy of WardsAuto
Auto Dealer: Gen Y Articulates What Every Buyer Wants
Megadealer John Garff elicits mild audience laughter when he defends regulations as “friends, not enemies.”
By Steve Finlay • Feb. 27, 2017 -
Courtesy of WardsAuto
Manheim Plans More ‘Auto Auctions in a Box’
A greater use of pop-up mobile auctions is one way to handle an onslaught of off-lease vehicles hitting the used-car market this year.
By Steve Finlay • Feb. 27, 2017 -
Courtesy of WardsAuto
Spanish Dealers Seek 9th Cash-for-Clunkers Plan
Dealers in 2016 averaged 1.6% profitability on 2016 sales of €7 billion, a margin far from the desired 3% “that has already been reached by our colleagues in the U.S.,” says Jaime Roura, president of Spain’s Federation of Auto Dealers Assns.
By Jorge Palacios • Feb. 27, 2017 -
Courtesy of WardsAuto
Cox Automotive Integration Tricky But Progressing, Execs Say
The people part is done, insiders say. Now it’s on to the really hard stuff, figuring out what systems and services to tie together and how.
By David Zoia Editor • Feb. 23, 2017 -
Courtesy of WardsAuto
Digital Toolboxes Benefit Dealers, Tech Execs Say
Software provider Dealer-FX has partnered with a Massachusetts aftersales strategy and solutions provider to create a program that uses machine learning to crunch accumulated customer data and start to monetize it.
By Alysha Webb • Feb. 21, 2017 -
Courtesy of WardsAuto
Loyalty Isn’t What It Used to Be
Surveyed customers say they are loyal to auto dealers, but their behavior says otherwise.
By Steve Finlay • Feb. 17, 2017 -
Courtesy of WardsAuto
Showing Real Ads to Fake People Zaps Digital Marketing
Bots don’t buy cars, but they are programmed to give fraudsters’ invalid websites credit for real offline customer purchase activity.
By David Wolk • Feb. 17, 2017 -
Courtesy of WardsAuto
Car Dealers Rarely Pay Much Mind to This Costly Expense
With new-car gross margins razor thin for many brands, the importance of efficiency-minded inventory management has never been more important.
By Brian Finkelmeyer • Feb. 16, 2017 -
Courtesy of WardsAuto
Amazon-Like Selling Comes to Dealership F&I Departments
Patented technology uses inputs from consumer, vehicle, deal and third-party sources to tailor F&I product presentations to individual car buyers.
By Steve Finlay • Feb. 16, 2017 -
Courtesy of WardsAuto
Reporter Turned Executive: ‘Ask Questions, Learn a Lot’
Cox Automotive President Sandy Schwartz talks about the challenges of juggling a 25-brand company, his management style and lessons he learned from his Holocaust-survivor parents.
By Steve Finlay • Feb. 15, 2017 -
Courtesy of WardsAuto
Dealertrack’s New DMS Add-On Comes With Coaches
Performance Management and Business Intelligence delivers data intended to help dealers track sales and inventory, determine department heath and find financial opportunities.
By Steve Finlay • Feb. 14, 2017
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