Dealers: Page 42
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Courtesy of WardsAuto
What Women Car Buyers Want
As vehicle consumers, “women are starting to have their own voice in what they want and deserve,” says Stellantis advertising executive Marissa Hunter.
By Steve Finlay • April 20, 2021 -
Courtesy of WardsAuto
Car Insurance Innovations: Telematics, EVs and More
How much you pay depends on how much of a risk the insurance company perceives you represent. In making that risk assessment they take several factors into account, including what you drive, who you are and even how well you manage your money.
By Michael Giusti • April 15, 2021 -
Explore the Trendline➔
Courtesy of Kia Corporation
TrendlineArtificial Intelligence
Automakers and dealers alike are increasingly seeing the use case for AI within their operations. Explore some use cases in this trendline.
By WardsAuto staff -
Courtesy of WardsAuto
CarMax Sees Customers Returning to Dealerships
“It’s easy to make changes,” says CarMax President and CEO Bill Nash. “It’s harder to sustain them.” About 35% of CarMax customers “want to do everything in the store.”
By Steve Finlay • April 15, 2021 -
Courtesy of WardsAuto
Customers Like Click-and-Brick Car Dealerships
“People want to come in and spend meaningful time at the dealership,” says Todd Skelton, head of Prime Automotive Group.
By Steve Finlay • April 14, 2021 -
Courtesy of WardsAuto
‘Service Is Where the Money Is’ at Car Dealerships
“I was indoctrinated into service work,” says Darrel Ferguson, who now works for software provider Xtime. “I was forced into it.” In retrospect, “I got lucky.”
By Steve Finlay • April 8, 2021 -
Courtesy of WardsAuto
Connecting With the Customer
“Understanding” is what your customers crave most and what your team must learn to deliver.
By David O'Brien • April 6, 2021 -
Courtesy of WardsAuto
Inventory Shortages Keep Used-Vehicle Prices High
Despite low inventory, microchip shortages and economic stress, the end of 2021 is expected to be on par with 2020 – which was a record year for used-vehicle prices.
By David Paris • April 6, 2021 -
Courtesy of WardsAuto
Supplies Tight for Costly Vehicles; Econoboxes Linger on Lots
“It’s going to be a great year for auto dealers,” says Jonathan Smoke, Cox Automotive’s chief economist.
By Steve Finlay • April 1, 2021 -
Courtesy of WardsAuto
Who’s Driving Your Technology Choices – You or Your DMS Provider?
Learn how DealerBuilt DMS customers are empowered to use the integrated technologies they prefer, free of data fees. Your DMS should give you choices, not constrain you.
By Mike Trasatti, CEO, DealerBuilt. • April 1, 2021 -
Courtesy of WardsAuto
The Future of Automotive Retail Is Augmented Reality
Augmented reality (AR) is one of the most valuable tools in a new age of car buying.
By Gina Callari • April 1, 2021 -
Courtesy of WardsAuto
Using Customer Sentiment to Build an Unbeatable Brand
Today’s social listening solutions index multiple social and digital sources (not just Facebook and Twitter) to help you uncover the sentiment behind what consumers are saying about your brand online.
By Troy Scheer • March 31, 2021 -
Courtesy of WardsAuto
Four Ways Dealers Can Use Connected-Car Capabilities
Connected-car data must be integrated with DMS, scheduling and online shopping systems. The goal is worth pursuing, because it will deliver better customer experiences and more efficient dealer operations.
By Greg Ross • March 30, 2021 -
Courtesy of WardsAuto
Fleet-Service Provider Pivet Recruiting Auto Dealers
“Pivet’s biggest opportunity to grow is through partnerships with local dealers,” says company executive Alex Fraser.
By Steve Finlay • March 26, 2021 -
Courtesy of WardsAuto
Spring Gives Automotive Industry a Seasonal Tune-Up
Like many sectors of our economy, a focus on customer experience and convenience, made possible by powerful digital and mobile technologies, already has become an essential value proposition and a key differentiator for auto dealers.
By Matt Weinberg • March 26, 2021 -
Courtesy of WardsAuto
ACV Auctions IPO Raises $414 Million on NASDAQ
In 2020, sellers used ACV Auctions to sell about $3 billion worth of used vehicles, or almost 400,000 units, the company says.
By Jim Henry • March 25, 2021 -
Courtesy of WardsAuto
Preparing Repair Shops for High-Tech and Electric Vehicles
Investment in time, training and resources regarding the latest trends in EV and hybrid vehicle development are the main barriers to entry for shop owners. But the tools to complete relevant training and the actual products needed to learn more about EV repairs are available.
By Lester Kovacs • March 25, 2021 -
Courtesy of WardsAuto
Advisors See Continued Demand for Dealership Acquisitions
“Inertia is increasingly considered to be a bad strategy,” Erin Kerrigan, founder and managing director of Kerrigan Advisors, says during an American International Automobile Dealers Assn. webinar. “Dealers feel they either need to commit to growth or sell their business.”
By Jim Henry • March 24, 2021 -
Courtesy of WardsAuto
How Car Dealers Can Win With VIN
Precision marketing using VINs and artificial intelligence can increase dealer inventory turn, decrease discounting and gain market share, as discussed during a recent LotLinx webinar hosted by WardsAuto.
By Steve Finlay • March 18, 2021 -
Courtesy of WardsAuto
Manheim Investing in Streamlined Auto Auctions
Manheim has known for years it needed to tackle many of the actions planned through 2021, and some already are under way. But COVID-19 sped up actions that otherwise would have taken longer to mature, Manheim executives say.
By Jim Henry • March 17, 2021 -
Courtesy of WardsAuto
Auto Insurance Sales Reflect Uptick in Vehicle Demand
Whether auto-insurance sales by the subprime segment continue to lag may become more obvious in the coming weeks, depending on whether the insurance industry sees the usual uptick due to tax-refund season, TransUnion’s David Drotos says.
By Jim Henry • March 16, 2021 -
Courtesy of WardsAuto
Dealers Succeed With Focus on Customer Communication
For dealers to win, they will need to cater to their customers’ individual communication preferences while at the same time working with their customers to protect their personal information.
By Steve Cottrell • March 15, 2021 -
Courtesy of WardsAuto
Drive Customer Satisfaction for Your 3 Main Parts Customers
Keep your customers happy using these different strategies.
March 12, 2021 -
Courtesy of WardsAuto
Car Shoppers Want Financing Early On, Survey Indicates
Using digital tools to prequalify financing is a win-win for both customers and dealers, says Madison Gross, CarGurus’ director-customer insights.
By Steve Finlay • March 11, 2021 -
Courtesy of WardsAuto
Selling More F&I Products Amid Glut of Used Vehicles
With so much emphasis on used cars today, auto retailers must ensure their F&I product portfolio matches the various needs of their customers looking for used instead of new.
By Tim Blochowiak • March 11, 2021 -
Courtesy of WardsAuto
Insurance Makes Michigan Costliest State for Car Ownership
The average annual cost of car ownership in the U.S. is $5,264.58, Move.org says. In Michigan, the average resident pays $9,304.28 a year for their car, far ahead of second-place Florida at $6,765.22 and third-place Texas at $6,670.51.
By Jim Irwin • March 10, 2021
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