Dealers: Page 31
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Courtesy of WardsAuto
ColumnAuto Dealers Benefit From Agile Advertising Partners
Today’s dealers and OEM brands have the luxury of leveraging advanced data, real-time tools and sophisticated resources to make quicker and more educated pivots in their advertising strategies.
By Stephane Ferri • Nov. 4, 2022 -
Courtesy of WardsAuto
If a Car’s a Star, Say So in Creative Inventory Listings
Auto industry veteran Robert Grill cites the No.1 mistake car dealerships’ used-car departments make.
By Steve Finlay • Nov. 4, 2022 -
Explore the Trendline➔
Courtesy of Kia Corporation
TrendlineArtificial Intelligence
Automakers and dealers alike are increasingly seeing the use case for AI within their operations. Explore some use cases in this trendline.
By WardsAuto staff -
Courtesy of WardsAuto
Column
Carshare Services Disrupting Automotive Aftermarket
There is growing evidence that the emerging community of carshare owners is being recognized as a distinct market opportunity for service department operations at dealerships.
By David Paris • Nov. 3, 2022 -
Courtesy of WardsAuto
Penske Auto Pauses CarShop Expansion
CarShop earnings dipped, but Penske revenues increased 18% in the first nine months of the year.
By Nancy Dunham • Nov. 3, 2022 -
Courtesy of WardsAuto
Column
Retaining the Right People at Dealerships in Uncertain Times
Open communication, high standards, accountability and appropriate pay are critical to keeping your top performers connected and engaged in your dealership.
By Jen L'Estrange • Nov. 2, 2022 -
Courtesy of WardsAuto
Column
Five Techniques for Fixing Dealership Phones
The average dealership has a 20% call-failure rate. That’s a crazy number of leads lost.
By Jason Beckett • Oct. 26, 2022 -
Courtesy of WardsAuto
Economic Bumps Dent Shoppers’ Buying Power
Dealers should move toward lower-end inventory and prequalification to entice customers, auto-financing experts say.
By Nancy Dunham • Oct. 25, 2022 -
Courtesy of WardsAuto
Column
Recession-Proofing Dealership Advertising
Approach your media partners and ask for creative support. Ask how these reps can stretch your dollar.
By Adam Armbruster • Oct. 25, 2022 -
Courtesy of WardsAuto
Despite Unusual Market, Customers Say Car Buying Is Easier
CDK Global’s new monthly report highlights vehicle-buying trends.
By Steve Finlay • Oct. 24, 2022 -
Courtesy of WardsAuto
Column
Enlisting Automation in the Fight Against Payment Fraud
Dealerships are vulnerable to payment fraud because they have always suffered from weak internal controls and a lack of duty segregation.
By Pam Cichoke and Kyle Rauzi • Oct. 20, 2022 -
Courtesy of WardsAuto
How Car Dealerships Can Avoid ‘the Great Resignation’
Automotive veterans offer tips on hiring and retaining good employees.
By Steve Finlay • Oct. 19, 2022 -
Courtesy of WardsAuto
Boost Profits, Customer Experience With Insurance Support
Auto insurance marketplaces make sense. F&I marketplaces, not so much.
By Alysha Webb • Oct. 18, 2022 -
Courtesy of WardsAuto
Trends Dealers Should Watch As Interest Rates Rise
Low incentives, credit union popularity and delayed purchases are expected to influence consumer demand.
By Jim Henry • Oct. 17, 2022 -
Courtesy of WardsAuto
Has the Time Come for Virtual, Centralized F&I?
Remote options can free staff, slash customer wait times and boost deals. Still, not all dealers think they are worthwhile.
By Nancy Dunham • Oct. 14, 2022 -
Courtesy of WardsAuto
Used-Car Prices Tumble
The downward trajectory of wholesale used-vehicle prices is the greatest since the start of the Great Depression, according to Cox Automotive. Yet, demand for those vehicles has not collapsed.
By Nancy Dunham • Oct. 12, 2022 -
Courtesy of WardsAuto
Column
Creating a World-Class Used-Car Department, Part 2
Part One addressed inventory management from the standpoint of acquisition and managing ROI. This article focuses on pricing strategy, a defined disposal strategy, and online and on-the-lot marketing.
By Nick Gerlach • Oct. 11, 2022 -
Courtesy of WardsAuto
Selling F&I Today and Tomorrow
“We want someone with integrity who is teachable and trainable,” Zeigler Auto Group’s Sam D’Arc says of F&I managers.
By Steve Finlay • Oct. 10, 2022 -
Courtesy of WardsAuto
When ‘Suggested Retail Price’ No Longer Applies
Consumers are buying, but the dealer practice of tacking on extra fees could backfire as customer and automaker attitudes sour.
By Nancy Dunham • Oct. 7, 2022 -
Courtesy of WardsAuto
Auto Dealers Aid Employees, Customers in Ian’s Wake
Ted Smith, president of the Florida Automobile Dealers’ Assn., says, “For the most part there has not been huge physical destruction at our stores, but the losses to employees' families will be huge.”
By Jim Henry • Oct. 6, 2022 -
Courtesy of WardsAuto
Column
Putting Cards on the Table With Used-Vehicle Shoppers
More dealers are turning to used vehicles in the 5- to 7-year-old range costing between $10,000 and $15,000. That leads to a logical question: How can used-vehicle salespeople prove to customers these vehicles are good purchases?
By Dennis McGinn • Oct. 5, 2022 -
Courtesy of WardsAuto
Human Touch in Car Retailing Not Necessarily Human
Advances in digital marketing make this one of “the most exciting times in automotive history,” says Cars.Com’s Brian Kramer.
By Steve Finlay • Oct. 3, 2022 -
Courtesy of WardsAuto
‘It’s in the Shop’ … Longer Than Ever
“Right now, a lot of stores are slammed with a lot of work,” says fixed-operations veteran Lee Harkins.
By Steve Finlay • Sept. 28, 2022 -
Courtesy of WardsAuto
Column
Creating a World-Class Used-Car Department, Part 1
It makes sense to build a used-inventory strategy to use as a backbone to your success. Inventory challenges aren’t likely going away soon, but fortunately, plenty of consumers want to trade in their vehicles or sell unneeded extra cars.
By Nick Gerlach • Sept. 26, 2022 -
Courtesy of WardsAuto
Experian Report Underscores Dealers’ Need for Credit Union Partnerships
As the new-car inventory shortage continues, more shoppers turn to used vehicles and credit union financing to offset sticker shock.
By Nancy Dunham • Sept. 19, 2022 -
Courtesy of WardsAuto
Cybersecurity Stressed as Dealerships Bought, Sold
Brokers who negotiate buy-sell agreements say cybersecurity generally is on the radar for dealers considering buy-sell agreements, but awareness always can be improved.
By Jim Henry • Sept. 15, 2022
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