Dealers: Page 32
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Courtesy of WardsAuto
Dealers Key to Connectivity Value, Adoption
Trust is sparked when connected services are outlined. Dealers that promote over-the-air software upgrades and services create new revenue streams and build loyalty.
By Nancy Dunham • Sept. 14, 2022 -
Courtesy of WardsAuto
New F&I Protection Plan Covers Catalytic Converter Thefts
“I was trying to come up with something different and saw what was going on with catalytic converter thefts,” says Auto Prime Financial Services’ Brian Murphy.
By Steve Finlay • Sept. 9, 2022 -
Explore the Trendline➔
Courtesy of Kia Corporation
TrendlineArtificial Intelligence
Automakers and dealers alike are increasingly seeing the use case for AI within their operations. Explore some use cases in this trendline.
By WardsAuto staff -
Courtesy of WardsAuto
Dealers Prepare for Downturn with Digital Marketing Solutions
“There are going to be some dealers in real trouble,” says Scott Pechstein of Digital Air Strike.
By Nancy Dunham • Sept. 7, 2022 -
Courtesy of WardsAuto
Column
Improving Efficiency, Customer Service With Digital Solutions
Most consumers only think of digital retailing for the consumer-facing portion of the transaction. But the best way for digital retailing to work efficiently is when all back-office functions between dealer, lender and all service providers are also digitized.
By Tim Yalich • Sept. 6, 2022 -
Courtesy of WardsAuto
Column
End of Lease Need Not Mean End of Customer Relationship
Consistent customer communication is key to keeping lease customers engaged.
By Ricardo Rodrigues • Aug. 30, 2022 -
Courtesy of WardsAuto
Dealer Demos Key to High-Tech Satisfaction
A J.D. Power Study shows tech confusion can lower customer satisfaction scores.
By Nancy Dunham • Aug. 29, 2022 -
Courtesy of WardsAuto
The Magic of UVeye
New technology speeds service analysis and boosts profits while building customer confidence.
By Nancy Dunham • Aug. 26, 2022 -
Courtesy of WardsAuto
New-Car Markups: From Buyer Remorse to Resentment
About 80% of 3,500 respondents surveyed in May and June say they paid at or above MSRP for a new vehicle within the previous 90 days, GfK researchers say. That’s something that was virtually unheard of before the pandemic.
By Jim Henry • Aug. 24, 2022 -
Courtesy of WardsAuto
And the Winners (Well, Losers) Are…
Point Predictive’s Frank McKenna profiles five types of fraudsters who go after car dealers and auto lenders.
By Steve Finlay • Aug. 23, 2022 -
Courtesy of WardsAuto
Fill It Up!
Additional, functioning public charging stations needed to satisfy EV drivers.
By Nancy Dunham • Aug. 19, 2022 -
Courtesy of WardsAuto
Column
Making Used Cars Work Harder to Improve Cash Flow
Loaner contracts, test drives and daily rentals can offset holding costs and generate meaningful profits, even at modest utilization rates. Plus, depreciation’s biggest hit came before you acquired the car.
By Cuyler Owens • Aug. 18, 2022 -
Courtesy of WardsAuto
Dealers Need Solutions to Safeguard Rule, Cyber Threats
“We’re very concerned about the protection of data, whether it's in transit or at risk or at rest,” says Reynolds & Reynolds President Chris Walsh.
By Nancy Dunham • Aug. 12, 2022 -
Courtesy of WardsAuto
Helping Dealerships Recruit, Retain Quality Employees
Dealerships don’t screen for personality traits, attitudes and other qualities during recruiting. Research boosts the chances of finding the best fit for specific jobs.
By Jim Henry • Aug. 11, 2022 -
Courtesy of WardsAuto
CFOs Nudged to Partner with Credit Unions
TransUnion executive says lower interest rates may spark sales as increased demand continues.
By Nancy Dunham • Aug. 10, 2022 -
Courtesy of WardsAuto
In-Car Digital Wallets Ready to Open Up
“Once a vehicle is wired, it opens up a whole bunch of use cases,” says Visa’s Tony Petit.
By Steve Finlay • Aug. 9, 2022 -
Courtesy of WardsAuto
Dealers Brace for Inflation, High Costs, Tight Inventory
Cox's latest survey spotlights dealers' concerns. Experts recommend they remember consumers don't want a “'one- size- fits- all”' sales approach.
By Nancy Dunham • Aug. 4, 2022 -
Courtesy of WardsAuto
Kia Teams with Gubagoo to Boost Digital Marketing
Dealers representing all OEMs can enhance chats and marketing with Gubagoo partnerships.
Aug. 3, 2022 -
Courtesy of WardsAuto
Aging Cars Mean More Parts and Service Work – and Income
As customers keep their cars and trucks longer, dealership groups say they’re adding shifts and increasing service hours and, as always, working extra hard to recruit and retain technicians.
By Jim Henry • Aug. 1, 2022 -
Courtesy of WardsAuto
Simple Window Sticker Grows Up, Boosts Traffic
Labels personalized for dealerships spur customer texts and web traffic, along with sales of new and used vehicles.
By Nancy Dunham • July 29, 2022 -
Courtesy of WardsAuto
Column
Credit-First Soft Pulls Valuable Auto-Financing Tool
With just the customer’s name and address, soft pulls allow an early-stage snapshot of the customer’s credit profile and insights into their buying power before you start building any deal.
By Ken Hill • July 28, 2022 -
Courtesy of WardsAuto
Column
Developing a Summer Used-Vehicle Marketing Strategy
It’s time to get creative and launch a summer marketing strategy to acquire quality used vehicles.
By Amanda Acio • July 27, 2022 -
Courtesy of WardsAuto
AutoNation, Lithia Report Higher Q2 Fixed Ops Results
Both retail groups note a familiar pattern in fixed ops results as the industry recovers from the pandemic: higher customer-pay work as customers drive more, and doing more work customers had postponed.
By Jim Henry • July 26, 2022 -
Courtesy of WardsAuto
ICE Running Hot as Dodge Three-Peats in J.D. Power APEAL Rankings
J.D. Power’s annual rankings put Dodge and Porsche on top and show that owners like gasoline-powered vehicles more than electrics. Dealer interaction can boost appeal, the company says.
By Nancy Dunham • July 25, 2022 -
Courtesy of WardsAuto
Column
Accelerating End-to-End Customer Experience Enhancements
Cohesive customer and vehicle data can improve a vehicle’s resale value.
By Daniel Davenport and Mathew Desmond • July 22, 2022 -
Courtesy of WardsAuto
Car Rebates Rare These Days, But Expect Their Return
Right now, dealers are making lots of money and manufacturers needn’t offer rebates, says Rusty West of Market Scan. “But that will change.”
By Steve Finlay • July 21, 2022
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