Dealers: Page 30
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Courtesy of WardsAuto
ColumnLeveraging Window-Sticker, Buyer’s-Guide Generation Solutions
Current window stickers and buyer’s guides simply do not represent the look and feel of the modern dealership, which is why an end-to-end software solution is needed to help dealers list and sell their vehicles faster.
By Peter Duffy • Dec. 16, 2022 -
Courtesy of WardsAuto
‘Labor Shortage Here to Stay’
“We’ve seen unprecedented employee power,” says Jobs.com’s Ron Walters. “That’s not going away.”
By Steve Finlay • Dec. 15, 2022 -
Explore the Trendline➔
Courtesy of Kia Corporation
TrendlineArtificial Intelligence
Automakers and dealers alike are increasingly seeing the use case for AI within their operations. Explore some use cases in this trendline.
By WardsAuto staff -
Courtesy of WardsAuto
Column
Customer Satisfaction Metrics Crucial to Meeting Market Demands
Research that yields useful insights requires careful attention to detail in the planning, development and deployment processes. Survey initiatives must be tuned to measure specific behaviors to inform decisions that drive specific outcomes.
By Chris Sutton • Dec. 14, 2022 -
Courtesy of WardsAuto
EV Leasing Striving to Spark Consumer Interest in U.S.
Leasing has declined in general in 2022, but EV leases seem to have taken a bigger hit than those of traditional powertrain vehicles. Experian says the EV leasing rate in the third quarter was 9.88%, compared with 18% of all vehicles.
By Alysha Webb • Dec. 9, 2022 -
Courtesy of WardsAuto
Auto Loan Amounts Continue to Rise, Experian Reports
Dealers increasingly rely on credit unions to snag low rates for buyers.
By Nancy Dunham • Dec. 8, 2022 -
Courtesy of WardsAuto
‘People Problems’ Slow FTC’s Safeguards Rule
Dealerships struggle to hire qualified experts to guide their stores toward compliance that ensures customer privacy.
By Jim Henry • Dec. 7, 2022 -
Courtesy of WardsAuto
Discover the Power of Kelley Blue Book® My Wallet, Coming Soon to Dealer.com Websites
As the automotive industry continues to go more digital, car shoppers want to do more online than ever before. Car shoppers also want easier and more convenient shopping to buying experiences as they browse for vehicles.
By By COX Automotive • Dec. 6, 2022 -
Courtesy of WardsAuto
A Different Look for End-of-Year and Holiday Dealer Advertising
Dealers who work with their digital advertising partners on proactive end-of-year and holiday advertising strategies are likely to see better sales activity in November and December if they choose the right digital platforms to reach car buyers.
By Lauren Donalson • Dec. 6, 2022 -
Courtesy of WardsAuto
Car Dealers Face Scammer Spike
The pandemic has changed much in the auto industry, “and that is particularly true when it comes to fraud,” says eLend CEO Pete MacInnis.
By Steve Finlay • Dec. 5, 2022 -
Courtesy of WardsAuto
TrueCar Digital Marketplace Sees Boost From AutoNation
TrueCar sees itself becoming the nation’s largest used-car digital sales platform. The AutoNation investment won’t hurt.
By Alysha Webb • Dec. 5, 2022 -
Courtesy of WardsAuto
NADA Works to Ease Tensions Between OEMs and Dealers
“One of the things I want to do here is to dispel the false narrative that what we’re facing has something that has to do with the powertrain of the vehicle. That’s simply not true,” says NADA’s Andrew Koblenz.
By Nancy Dunham • Dec. 1, 2022 -
Courtesy of WardsAuto
Column
Smart Dealers Know Today’s Customer Calls Shots
A customer ready to buy should be treated differently than someone who is at the beginning of the process. To improve the customer experience, dealers must learn how to meet customers where they are.
By Rob Volatile • Dec. 1, 2022 -
Courtesy of WardsAuto
Turning Reconditioning Into Profit Center
The secret is to develop a used-vehicle reconditioning infrastructure that’s fluid enough to shift as inventory needs change.
By Nancy Dunham • Nov. 30, 2022 -
Courtesy of WardsAuto
When Car Dealership Phone Calls Go Bad
“Hearing some calls blows your mind,” Marchex’s Kevin Root says of monitored car shopper-salesperson phone conversations.
By Steve Finlay • Nov. 29, 2022 -
Courtesy of WardsAuto
How High Will New Car Profits Go?
More than 50% of cars sell for higher than the list price. Whether it will continue is anyone’s guess.
By Nancy Dunham • Nov. 28, 2022 -
Courtesy of WardsAuto
Used-Vehicle Values Skyrocket
iSeeCars Study shows some three-year-old cars are worth more than they were new.
By Nancy Dunham • Nov. 22, 2022 -
Courtesy of WardsAuto
Column
Used-Car Photos: Documenting Imperfection As a Best Practice
Showing blemishes most likely will lower the vehicle’s value, but the tradeoff is that the dealer gains customers’ trust as they make their buying decision.
By Louis Norman III • Nov. 17, 2022 -
Courtesy of WardsAuto
Lithia Motors Launches First Physical Driveway Location
The Portland, OR, store has no vehicles in the showroom, transparent pricing, salespeople armed with iPads and a modern décor.
By Doug Newcomb • Nov. 15, 2022 -
Courtesy of WardsAuto
Will F&I Revenues Sink?
Industry-watchers expect an F&I dip as interest rates rise, but a crash is not imminent.
By Jim Henry • Nov. 11, 2022 -
Courtesy of WardsAuto
Column
Carvana, Used-Car Trading and Sustainable Businesses
The book value of a used vehicle is only a starting point; to establish a potential retail price, one needs to assess the actual physical condition.
By Eliron Ekstein • Nov. 10, 2022 -
Courtesy of WardsAuto
New Voice-Assistant Device Built for Mechanics
“We believe this will power shops around the world,” Kim Conti says of Ortho, a new voice-assistant device for auto technicians.
By Steve Finlay • Nov. 9, 2022 -
Courtesy of WardsAuto
‘Consumer-First’ Digital Marketing Key to Winning Buyers
A survey shows price is top of mind among car shoppers.
By Nancy Dunham • Nov. 8, 2022 -
Courtesy of WardsAuto
Using the Cloud for Income and Employment Verification
While traditional credit scores remain a strong indicator of creditworthiness, today’s consumers may be more complex.
By Will Holleman • Nov. 8, 2022 -
Courtesy of WardsAuto
Easy Buying Process Key to Customer Satisfaction
Dealership visits rise, but shoppers continue to value hybrid sales models, research finds.
By Nancy Dunham • Nov. 7, 2022 -
Courtesy of WardsAuto
Three Ways Automotive Retail is Getting the Insurable Moments all Wrong
Where embedded insurance has gone wrong for automotive retail, and how a new way to think about insurance can lead to significant improvements
By Content sponsored by Branch • Nov. 7, 2022
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