Automakers: Page 113
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Courtesy of WardsAuto
Exec Says GM Won’t Return to High-Inventory Days
We expect to carry through with dealers having less inventory (than they had before),” says Steve Carlisle, GM president-North American operations.
By Steve Finlay • Oct. 22, 2021 -
Courtesy of WardsAuto
Ford F-150 Tremor Beefed Up for Off-Road Adventure
Fully 40% of F-150 customers take their vehicles off-road at some point, and Ford aims to cater to those customers with the F-150 Tremor, which is fully equipped to travel over rugged terrain, the automaker says.
By Joseph Szczesny • Oct. 22, 2021 -
Explore the Trendline➔
Courtesy of Kia Corporation
TrendlineArtificial Intelligence
Automakers and dealers alike are increasingly seeing the use case for AI within their operations. Explore some use cases in this trendline.
By WardsAuto staff -
Courtesy of WardsAuto
Refreshed GMC Sierra Pushes Luxury, Off-Road Trims
GMC will roll out early next year two all-new trims soon to be available in the ’22 Sierra: the Denali Ultimate for well-heeled luxury shoppers and the first-ever AT4X for premium off-roaders.
By Tom Murphy • Oct. 21, 2021 -
Courtesy of WardsAuto
Subaru Claims Top Spot on Most-Seen Car Ads Ranking
The “Go Further” spot from Subaru is one of only two ads in the top five for the week of Oct. 11 that didn’t rely on sports events to deliver viewer impressions.
By Jim Irwin • Oct. 21, 2021 -
Courtesy of WardsAuto
Ford Pro Expanding Commercial-Vehicle Footprint
The goal of Ford Pro is to redefine customer value through the auto industry’s first standalone commercial-vehicles services and distribution business. The effort is a key element of the automaker’s plan for growth, Ford Pro CEO Ted Cannis says.
By Joseph Szczesny • Oct. 20, 2021 -
Courtesy of WardsAuto
Honda Touts ’22 Civic Si’s Fun-to-Drive Factor
The 2022 Civic Si, based on the all-new 11th-generation Civic sedan, is designed to lure young driving enthusiasts with an updated turbocharged engine, standard manual transmission and sport-tuned suspension.
By Jim Irwin • Oct. 19, 2021 -
Courtesy of WardsAuto
Hyundai’s Muñoz: Industry Woes Extend Beyond Chip Shortage
Logistical tie-ups are causing a lot of problems, says José Muñoz, president and CEO of Hyundai Motor North America. “These are driven by many factors. Some are general issues with COVID, which have caused shutdowns. It’s not only chips, but other components.”
By Jim Henry • Oct. 18, 2021 -
Courtesy of WardsAuto
Ghosn: Nissan Management Broke Up Expert Team
In a second interview with WardsAuto, former Nissan and Nissan-Renault-Mitsubishi Alliance CEO Carlos Ghosn takes aim at what he considers to be a talent drain after his removal from management.
By Roger Schreffler • Oct. 15, 2021 -
Courtesy of WardsAuto
Volvo’s 2nd BEV, C40 Recharge, Launches in Belgium
The Ghent plant, one of Volvo’s largest, also produces the XC40 Recharge, the BEV version of its award-winning compact CUV. The automaker plans to produce up to 135,000 BEVs annually at the Belgian facility.
By Paul Myles • Oct. 14, 2021 -
Courtesy of WardsAuto
Lincoln Still Stress-Free Atop Most-Watched Ads List
Lincoln’s “Where Does the Stress Go?” spot continues to dominate with the most impressions, backed by the highest estimated national spend, which increased to $5.4 million.
By Jim Irwin • Oct. 13, 2021 -
Courtesy of WardsAuto
Lexus Redesigns ’22 NX for Young, Diverse, Affluent Consumers
Significant technology upgrades join design, dynamism and electrification in the all-new NX.
By Christian Wardlaw • Oct. 13, 2021 -
Courtesy of WardsAuto
Nissan Adds Safety Testing Lab to Technical Center
The Safety Advancement Lab for vehicle safety testing will help the company reach its goal of zero fatalities, Nissan says. The lab also will be used to test the integrity of the battery packs used in electric vehicles.
By Joseph Szczesny • Oct. 11, 2021 -
Courtesy of WardsAuto
GM Eyes Higher Profits As Electrification Advances
GM Chairman and CEO Mary Barra says GM’s plans call for doubling revenue by decade's end by launching new products, software and services.
By Joseph Szczesny • Oct. 7, 2021 -
Courtesy of WardsAuto
Chevrolet Trailblazer Expands GM’s Russian Lineup
Chevrolet has two independent dealer networks in Russia, one of which specializes in the sale of budget models, while the other is focused on the premium segment of the market with models such as the Trailblazer, Traverse and Tahoe.
By Eugene Gerden • Oct. 6, 2021 -
Courtesy of WardsAuto
Ford Investing in EV Training for Workers at New Plants
Ford says it is setting up a pilot program in Texas, one of the largest markets for the company’s iconic pickup trucks, to train technicians to service battery-electric vehicles such the new F-150 Lightning.
By Joseph Szczesny • Oct. 4, 2021 -
Courtesy of WardsAuto
New Jeep Spot Most-Watched Automotive Ad
Jeep swapped out one most-viewed ad for another for the week of Sept. 20, with its “The Best Things” spot for the 2022 Jeep Grand Wagoneer taking over the top spot from the now-departed (from the top five) “Wildly Civilized.”
By Jim Irwin • Oct. 1, 2021 -
Courtesy of WardsAuto
Stellantis Sees (RED) as a Worthy Cause
The French-Italian-American automaker pledges at least $4 million from the sale of special edition Jeeps, Rams and Fiats.
By Steve Finlay • Sept. 30, 2021 -
Courtesy of WardsAuto
Record Ford Investment Will Build Pickup, Battery Plants
Ford’s $7 billion portion of the $11.4 billion investment in the Tennessee and Kentucky plants is the largest manufacturing investment in the company’s 118-year history. Joint-venture partner SK Innovation is putting up the other $4.4 billion.
By Joseph Szczesny • Sept. 27, 2021 -
Courtesy of WardsAuto
Ex-Nissan CEO Ghosn Working Way Through Legal Maze
“We are discovering more and more things all the time,” Carlos Ghosn tells Wards via a Zoom interview from his home in Beirut. “More documents and more people starting to talk about what happened.”
By Roger Schreffler • Sept. 27, 2021 -
Courtesy of WardsAuto
Volkswagen Facing More Diesel Woes
An adviser to a European Union court hands down a finding suggesting certain software used in VW diesel engines does not conform to the letter of the law.
By Greg Kable • Sept. 27, 2021 -
Courtesy of WardsAuto
Three Newcomers Debut on Most-Watched Auto Ads List
Lincoln’s “Where Does the Stress Go” stands out as the ad with the most financial backing at $3.2 million in estimated national spend. Most of that went to NFL programming on CBS, which delivered the second-highest number of views for the ad, after NBC’s Today.
By Jim Irwin • Sept. 23, 2021 -
Courtesy of WardsAuto
Refreshed ’22 Honda Passport Offers Off-Road Trim
The ’22 Passport will be available in Honda’s just-announced TrailSport configuration, and all models will get more aggressive styling.
By Chris Teague • Sept. 23, 2021 -
Courtesy of WardsAuto
Ford Bronco Raptor Coming; Expedition SUV Updated
Ford is preparing three new versions of the Expedition SUV for 2022, including a Timberline Edition, described as the most capable off-roader; the Stealth, which will offer the most power; and a Platinum Edition with features such as Amazon Fire TV.
By Joseph Szczesny • Sept. 21, 2021 -
Courtesy of WardsAuto
Acura Keeps Things Quiet Inside Refreshed ’22 RDX
Arriving at dealers nationwide beginning Nov. 2, the 5-passenger RDX features a retuned suspension and standard technology including wireless Apple CarPlay and Android Auto integration as well as built-in Amazon Alexa.
By Jim Irwin • Sept. 21, 2021 -
Courtesy of WardsAuto
Manley Leaving Stellantis to Take Over at AutoNation
At Stellantis, Manley was in charge of the Chrysler, Dodge, Jeep and Ram brands that comprised the Chrysler unit of Fiat Chrysler.
By Jim Irwin • Sept. 21, 2021
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