Automakers: Page 112
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Courtesy of WardsAuto
Lincoln Gets ‘Unexpected’ Boost to Top Auto Ad of the Week
Lincoln's new commercial, a celebration of snow amid palm trees, is the first ad in the top position in recent weeks not to have leaned on football programming to deliver impressions.
Nov. 24, 2021 -
Courtesy of WardsAuto
Unlearning What Toyota Taught Us
Today, the automotive world is changing. EV startups, notably Tesla, have ripped Toyota’s game plan to shreds. They’re moving at lightning speed, taking daring steps with new technology and breaking the old business models.
By John McElroy • Nov. 23, 2021 -
Explore the Trendline➔
Courtesy of Kia Corporation
TrendlineArtificial Intelligence
Automakers and dealers alike are increasingly seeing the use case for AI within their operations. Explore some use cases in this trendline.
By WardsAuto staff -
Courtesy of WardsAuto
Honda, Lexus Capture ALG Residual Value Awards
The J.D. Power U.S. ALG Residual Value Awards recognize vehicle models projected to hold the highest percentage of their manufacturer’s suggested retail price following one to three years of ownership.
By Jim Irwin • Nov. 22, 2021 -
Courtesy of WardsAuto
Honda Spending Rewarded With Most Auto Ad Impressions
As has been the case during this NFL season, the vast bulk of Honda’s impressions and budget centered on the sport. The ad drew the most impressions – 70 million – from NFL programming.
By Jim Irwin • Nov. 19, 2021 -
Courtesy of WardsAuto
Mexico Automakers Face Tight Supplies, Listless Market
The Mexican auto manufacturers’ association says September light-vehicle sales totaled 76,930 units, or 1.1% less than the number recorded during September 2020, when the pandemic was ravaging Mexico’s economy.
By Elizabeth Machuca • Nov. 19, 2021 -
Courtesy of WardsAuto
Biden Headlines Dedication of General Motors’ Factory Zero
The GMC Hummer BEV, along with the battery-electric Ford F-150 Lightning and Jeep Wrangler 4Xe plug-in hybrid built by union labor, are proof that America has what it takes to compete successfully in the 21st century, President Joe Biden says.
By Joseph Szczesny • Nov. 18, 2021 -
Courtesy of WardsAuto
Toyota Joins BEV Party With New BZ4x CUV
Toyota says the 250-mile range estimate is for the XLE version with front-wheel drive, which implies less will be available if customers opt for the light off-roading capability for the BZ4x BEV.
By Sebastian Blanco • Nov. 18, 2021 -
Courtesy of WardsAuto
Porsche Debuts New EVs, High-Performance ICE Models in LA
The German sports car icon covers both bases with electric and gas-powered new vehicles.
By Doug Newcomb • Nov. 18, 2021 -
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Mazda Courts Different Kind of Adventurer With ’23 CX-50
The new compact CUV takes Mazda in a more rugged, outdoorsy direction.
By Christian Wardlaw • Nov. 17, 2021 -
Courtesy of WardsAuto
New Plant to Produce VW’s Trinity Flagship BEV
Volkswagen has indicated it would be cheaper to construct the new factory than to retrofit its existing Wolfsburg manufacturing base to produce BEVs with similar levels of assembly efficiency to Tesla.
By Greg Kable • Nov. 17, 2021 -
Courtesy of WardsAuto
Ford, Bosch Launch Parking Tech Partnership
The Detroit Smart Parking Lab allows mobility and smart infrastructure pioneers and startups to test parking-related mobility, logistics and EV charging technologies, a Michigan official says.
By Joseph Szczesny • Nov. 16, 2021 -
Courtesy of WardsAuto
Ford Grows Mustang Family With New Specialty Models
The limited-edition ’22 Mustangs include the Shelby GT500 Heritage Edition, first-ever Mustang Coastal Edition and Ford Performance-exclusive Code Orange paint.
By Joseph Szczesny • Nov. 13, 2021 -
Courtesy of WardsAuto
Second Renault ‘Refactory’ to Recycle, Renew Used Vehicles
The Seville, Spain, plant’s Re-Trofit division will start operations at the end of 2022, with the capacity to refurbish more than 10,000 vehicles and repair up to 1,000 batteries per year by 2025.
By Paul Myles • Nov. 12, 2021 -
Courtesy of WardsAuto
College Football Delivers TV Impressions for Auto Ads
Nissan blew away all other ads on the list in iSpot.tv’s Ace Metrix survey rankings for the information it provided to viewers, scoring 12% higher than the industry norm in that category.
By Jim Irwin • Nov. 11, 2021 -
Courtesy of WardsAuto
Volkswagen Reveals New ID.5
The CUV coupe becomes the German automaker’s third dedicated battery-electric vehicle. VW says it has no immediate plans to sell the ID.5 in North America.
By Greg Kable • Nov. 8, 2021 -
Courtesy of WardsAuto
’22 Mercedes-AMG SL Roadster Unveiled
The iconic roadster ditches its metal roof and returns to a 2+2 layout for the first time in two decades.
By Greg Kable • Nov. 4, 2021 -
Courtesy of WardsAuto
Lincoln Tops TV Ad Impressions, But GMC Airs Crowd-Pleaser
Based on viewer opinions about the content behind each spot, GMC’s “We Will Rock You,” featuring a version of the Queen song of the same name, led the charge with the highest overall score tallied by iSpot.tv’s Ace Metrix.
By Jim Irwin • Nov. 4, 2021 -
Courtesy of WardsAuto
Volkswagen ID. Buzz Launch Nears
The overall silhouette mirrors that of VW’s latest internal-combustion-engine Microbus, with which the ID.Buzz is claimed to share elements of its body shell, chassis and interior architecture.
By Greg Kable • Nov. 4, 2021 -
Courtesy of WardsAuto
After a Death in Minneapolis, Automakers Step Up Commitment
“For those who wanted to stay on the sidelines, things changed with George Floyd,” says Ken Barrett, General Motors’ chief diversity officer.
By Steve Finlay • Nov. 3, 2021 -
Courtesy of WardsAuto
Cadillac on Pace to Set Global Sales Record in 2021
Cadillac’s global sales are up 18% this year over same-period 2020 and are on pace for the brand’s best sales year in its 119-year history, the brand’s global chief says. But U.S. Cadillac sales are down significantly from the brand’s heyday.
By Joseph Szczesny • Nov. 1, 2021 -
Courtesy of WardsAuto
Restored Dividend Reflects Ford’s Improved Finances
“We’re fully invested in the future,” Ford CEO Jim Farley says in a conference call with analysts. “We had to turn around our automotive operations, and our results in the third quarter show we’re making significant progress.”
By Joseph Szczesny • Oct. 28, 2021 -
Courtesy of WardsAuto
GM’s BEV Push Includes New Truck Plant, CEO Barra Says
GM will continue investing in vehicles powered by internal-combustion engines, which are critical to the company’s cash flow and the financing of the transition to electric vehicles, Barra says.
By Joseph Szczesny • Oct. 28, 2021 -
Courtesy of WardsAuto
Despite Big Spenders, Lincoln Still No.1 in Auto Ad Impressions
GMC debuted at third in impressions but first in spending, dropping an estimated $9 million nationwide in support of the Sierra pickup with the hands-free driving option. That’s more than twice as much as the next biggest spender for the week.
By Jim Irwin • Oct. 27, 2021 -
Courtesy of WardsAuto
GM to Tap Dealer Network to Install 40,000 EV Chargers
The Dealer Community Charging Program is meant to address the charging “deserts” that exist in many urban and rural areas that lack the critical EV charging infrastructure necessary for more widespread adoption of EVs.
By Jim Irwin • Oct. 26, 2021 -
Courtesy of WardsAuto
VW to Integrate 5G Connectivity Into Main German Plant
This pilot project will test whether the 5G technology meets the requirements of vehicle production with an eye toward developing it for industrial series production in the future.
By Paul Myles • Oct. 26, 2021
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