Automakers: Page 109
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Courtesy of WardsAuto
Toyota Claims Most-Seen Auto Ad Against Olympic Backdrop
Toyota tops the list for the week of Feb. 7 with one of its two “Start Your Impossible” campaign spots, but just barely. Toyota’s “Ice Match” bests Chevrolet’s “Taco Truck” by a mere 714,184 impressions.
Feb. 17, 2022 -
Courtesy of WardsAuto
Mercedes-AMG Reveals 677-hp EQE 53 4Matic+
The powered-up battery-electric sedan takes aim at Porsche Taycan Turbo.
By Greg Kable • Feb. 15, 2022 -
Explore the Trendline➔
Courtesy of Kia Corporation
TrendlineArtificial Intelligence
Automakers and dealers alike are increasingly seeing the use case for AI within their operations. Explore some use cases in this trendline.
By WardsAuto staff -
Courtesy of WardsAuto
Volvo 2021 Profits Surge on Electrified-Vehicle Sales
The strong performance of the brand’s premium luxury electric-powered vehicles over its less-expensive internal-combustion products deserves most of the credit for Volvo’s increased profitability.
By Paul Myles • Feb. 15, 2022 -
Courtesy of WardsAuto
Auto Dealers Tell Jeep: ‘Give Us More’
Jeep chief Jim Morrison talks about the brand while navigating an electrified model on a simulated off-road course at the Chicago Auto Show.
By Steve Finlay • Feb. 14, 2022 -
Courtesy of WardsAuto
Hyundai Creating $50 Million Safety Test and Investigation Lab
A field crash investigation lab, high-voltage battery lab, forensics lab, 1,640-ft. track and a Vehicle Dynamics Area pad are scheduled to be operational in fall 2023.
By WardsAuto Staff • Feb. 10, 2022 -
Courtesy of WardsAuto
Kia Most Dependable Brand in J.D. Power Rankings
Korean brands dominate the list, occupying three of the top five spots. The most dependable model overall? The high-performance, low-volume Porsche 911.
By Wards Staff • Feb. 10, 2022 -
Courtesy of WardsAuto
Nissan BEV Spot Ranks Atop Most-Viewed Auto Ads
With no NFL games to run ads against as the pro football world takes a week off before the Super Bowl, automakers turned to a variety of other programming to promote their vehicles during the week of Jan. 31.
By Jim Irwin • Feb. 10, 2022 -
Courtesy of WardsAuto
Volvo Cars Investing in Aluminum Megacasting
Reducing the number of castings of aluminum in the vehicle’s structure, such as major elements of the floor structure of the car cast as one single part, significantly reduces weight, improving efficiency and potential range of battery-electric vehicles.
By Paul Myles • Feb. 8, 2022 -
Courtesy of WardsAuto
First-Ever Electrified Alfa Romeo Arrives in ‘23 Tonale
From a PHEV powertrain to NFT tracking, the ’23 Tonale starts Alfa Romeo’s headlong plunge into a high-tech future that goes all-electric in 2027.
By Bob Gritzinger • Feb. 8, 2022 -
Courtesy of WardsAuto
Hyundai’s Wild Ride Into the Metaverse
In Hyundai’s view, we’re going to live in three worlds: the physical world we know today, the physical world that we’ll experience through our own personal robots and then, of course, the metaverse, the virtual reality world that exists on the internet.
By John McElroy • Feb. 7, 2022 -
Courtesy of WardsAuto
GM Mexico Workers Oust Longtime Bargaining Agent
The defeat of CTM is being hailed by the UAW and other American unions, which have argued for decades the system in Mexico is designed to keep wages low, giving employers an incentive to move work out of the U.S.
By Joseph Szczesny • Feb. 4, 2022 -
Courtesy of WardsAuto
Skoda Unveils 302-hp Enyaq Coupe vRS
The electric-powered performance model heads the Volkswagen-owned Skoda brand’s new Enyaq Coupe lineup.
By Greg Kable • Feb. 2, 2022 -
Courtesy of WardsAuto
General Motors Profits Fuel Transition to Electrification
“We have set a target to deliver 400,000 EVs in North America over the course of 2022 and 2023,” GM Chairman and CEO Mary Barra says. She says annual BEV production capacity in the region will exceed 1 million units by the end of 2025.
By Joseph Szczesny • Feb. 2, 2022 -
Courtesy of WardsAuto
2022 Ford F-150 Lightning Electric Pickup: First Ride Report
A short ride in Ford’s first electric pickup truck suggests it can be a real work truck.
By John Voelcker • Feb. 1, 2022 -
Courtesy of WardsAuto
Cadillac, Chevrolet Post Robust 2021 Results in Russia
GM remains a minor player in the Russian market, but full-year 2021 sales of 3,423 units were up 72.7% from a year earlier, according to Wards Intelligence data.
By Eugene Gerden • Jan. 31, 2022 -
Courtesy of WardsAuto
Ford Futurist: Disruption Becoming Routine for Consumers
Sheryl Connelly’s work at Ford involves the mining of human feelings.
By Steve Finlay • Jan. 31, 2022 -
Courtesy of WardsAuto
BMW to Pull Plug on i3 Production in July
The new iX1 BEV will replace BMW’s first-ever battery-electric model.
By Greg Kable • Jan. 28, 2022 -
Courtesy of WardsAuto
GAC Rebuffs Stellantis’ Chinese Joint Venture Plans
The Chinese automaker denies it has “agreed” to changes in Stellantis’ stakeholding in the JV.
By Greg Kable • Jan. 28, 2022 -
Courtesy of WardsAuto
Nissan Confirms BEV Successor to B-Segment Micra in Europe
The new compact hatchback will be twinned with the revived Renault 5.
By Greg Kable • Jan. 28, 2022 -
Courtesy of WardsAuto
Musk Slows Tesla Product Push to Focus on Output
Tesla is delaying plans to introduce new vehicles including the much-ballyhooed Cybertruck, a roadster and the autonomous Semi truck while it focuses on production.
By Joseph Szczesny • Jan. 27, 2022 -
Courtesy of WardsAuto
Chevy’s ‘Taco Truck’ Tops Most-Seen Auto Ads List
Although both ads leaned heavily on last weekend’s NFL playoff games to deliver the views, Chevy had the stronger result, with nearly twice as many NFL-generated impressions as Nissan.
By Jim Irwin • Jan. 27, 2022 -
Courtesy of WardsAuto
Bentley’s First Electric Model to Launch in 2025
The U.K. automaker says its lineup will be all-electric by 2030.
By Greg Kable • Jan. 27, 2022 -
Courtesy of WardsAuto
GM Electrification Drive Brings Michigan More Than $7B
The largest investment will be at the GM assembly plant in Orion Township north of Detroit, where the automaker expects to spend $4 billion on preparations for building fullsize battery-electric pickup trucks by 2024.
By Joseph Szczesny • Jan. 26, 2022 -
Courtesy of WardsAuto
Volkswagen, Bosch to Grow European Battery Production
The automaker and supplier want the new company to supply integrated battery production systems as well as on-site ramp-up and maintenance support for battery-cell and system manufacturers.
By Paul Myles • Jan. 26, 2022 -
Courtesy of WardsAuto
Hybrid Powertrain Standard on 2023 Toyota Sequoia SUV
All five trim levels of the third-generation Sequoia are powered by a twin-turbo i-FORCE MAX hybrid V-6 producing 437 hp and 583 lb.-ft. of torque and paired with a 10-speed automatic.
By Jim Irwin • Jan. 26, 2022
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