Automakers: Page 108
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Courtesy of WardsAuto
Toyota Has Most-Seen Auto Ad Heading Into March Madness
Auto brands were the third-most seen marketer category during men’s college basketball games from March 7-13, with 9.1% of impressions, with Lexus the most-seen brand – across all industries – during games.
By Wards Staff • March 17, 2022 -
Courtesy of WardsAuto
Audi Reveals A6 e-tron Avant
The stylish new 5-seater previews plans for a range of A6-badged BEVs to be based on the Premium Platform Electric architecture and is set to go into production in 2023.
By Greg Kable • March 16, 2022 -
Explore the Trendline➔
Courtesy of Kia Corporation
TrendlineArtificial Intelligence
Automakers and dealers alike are increasingly seeing the use case for AI within their operations. Explore some use cases in this trendline.
By WardsAuto staff -
Courtesy of WardsAuto
Honda Revamping Ontario Plants for Hybrid Car Production
The provincial government aims to move Ontario’s auto sector from a focus on combustion engines to building and exporting more hybrid and battery-electric vehicles, EV batteries and associated auto parts.
By Keith Nuthall • March 16, 2022 -
Courtesy of WardsAuto
Mercedes Opens Alabama Battery Plant
The partnership with Envision AESC appears to be a new relationship for Mercedes, as up to now it has had widely reported sourcing pacts for cells with CATL and LG.
By Christie Schweinsberg • March 15, 2022 -
Courtesy of WardsAuto
Dealers React to Ford Creating Separate EV and ICE Units
“It was standing-room-only with people lined against the back wall, something I’ve never seen before at a franchise meeting,” says Tim Hovik, chairman of Ford’s National Dealer Council.
By Steve Finlay • March 15, 2022 -
Courtesy of WardsAuto
GM Investing Millions in Canadian, Mexican Plants
As a result of the conversion of the CAMI plant in Ontario to BrightDrop BEV production, the GM plant in Ramos Arizpe, Mexico, will have the ability to increase production of the Chevrolet Equinox and GMC Terrain midsize CUVs, the automaker says.
By Joseph Szczesny • March 14, 2022 -
Courtesy of WardsAuto
Volvo Cars Developing Technology Hub
The automaker says it is taking software development in-house, both to reach its online goals and because cars are increasingly defined by software rather than traditional hardware.
By Paul Myles • March 11, 2022 -
Courtesy of WardsAuto
Volkswagen’s Long Road to Revive the Microbus
Twenty-one years, four concepts, seven chairmen and a $30 billion-plus diesel emission scandal later, Volkswagen finally delivers on its plans to resurrect its iconic T2 van.
By Greg Kable • March 11, 2022 -
Courtesy of WardsAuto
Russia May Nationalize Global Automakers Pausing Operations
According to a report in the Izvestia business newspaper, a list of global automotive producers whose assets could be nationalized in Russia already has been prepared and includes Volkswagen, Porsche and other companies.
By Wards Staff • March 10, 2022 -
Courtesy of WardsAuto
Volvo Taps Israel’s UVeye for Inspection Systems for U.S. Dealers
Use of the automated vehicle-inspection systems are expected to improve customer satisfaction and business efficiencies.
By Joseph Szczesny • March 10, 2022 -
Courtesy of WardsAuto
Most-Viewed Auto Ads Air Across Range of Programming
The No.1 spot, Toyota’s “More Me,” leveraged comedies such as Friends and Ridiculousness and animated series including SpongeBob SquarePants and Paw Patrol to rack up more than 180 million impressions on an estimated national spend of only $1.2 million.
By Wards Staff • March 10, 2022 -
Courtesy of WardsAuto
Volkswagen Reveals Highly Anticipated ID.Buzz BEV
The versatile MPV and its commercial-vehicle Cargo sibling aim to resurrect the spirit and sales success of the original Microbus.
By Greg Kable • March 9, 2022 -
Courtesy of WardsAuto
4Matic For All? Mercedes-Benz Vans Unveils New Sprinter Powertrain
Mercedes-Benz Sprinter transitions to a more efficient 4-cyl. Portfolio, 9G-TRONIC transmission and a new all-wheel-drive system carried over from Mercedes-Benz cars.
By Jim Irwin • March 9, 2022 -
Courtesy of WardsAuto
Acura May Enter Downsized CUV Fray
After Integra launches, there is room beneath RDX for an Audi Q3-sized CUV.
By Mark Rechtin • March 8, 2022 -
Courtesy of WardsAuto
Detroit Automakers, UAW Relaxing Mask Mandates
The UAW says the COVID-19 Joint Task Force is moving “to adopt the new Centers for Disease Control and Prevention guidance and move to a masks-optional policy for employees at U.S facilities regardless of vaccination status.”
By Joseph Szczesny • March 4, 2022 -
Courtesy of WardsAuto
GM Wins Top Loyalty Honors Amid ‘Volatile’ Market Conditions
“There is a strong correlation between inventory and brand loyalty,” says Tom Libby of IHS Markit.
By Steve Finlay • March 4, 2022 -
Courtesy of WardsAuto
Asian Brands Dominate List of Most-Viewed Auto Ads
Leading the list is Toyota, with the top two spots: “Born for Bringin’ It” and “Born for the Wild.” Friends reruns drove the most impressions for both ads, with the CBS Morning News taking a close second.
By Wards Staff • March 3, 2022 -
Courtesy of WardsAuto
Ukraine Invasion Puts Russian Auto Industry in Limbo
Global automakers have begun exporting Russia-built cars to other markets. This is happening in part because it has become unprofitable for them to sell their products in Russia due to devaluation of the ruble.
By Eugene Gerden • March 2, 2022 -
Courtesy of WardsAuto
Ford Reorg Includes BEV, ICE, Commercial-Vehicle Groups
The move will impact dealers, who will be asked to specialize around ICE vehicles, BEVs or commercial vehicles, and transition to new sales and service methods in the process.
By David Zoia • March 2, 2022 -
Courtesy of WardsAuto
Tavares Unveils Ambitious Growth Initiative for Stellantis
The Dare Forward 2030 plan calls for the addition of more electric vehicles, including the first battery-electric Jeep next year and a BEV version of the Ram 1500 pickup truck in 2024.
By Joseph Szczesny • March 2, 2022 -
Courtesy of WardsAuto
Ford’s Farley Says More to Come From ICEs
The CEO says he’s out to drive a “radical reduction in complexity” that will unlock better quality and lower costs for future vehicles powered by internal-combustion engines.
By Jim Henry • Feb. 24, 2022 -
Courtesy of WardsAuto
Stellantis Warns of Continued Semiconductor Shortage, Supply Chain Pressure
The pressure on suppliers will only grow in the future as car makers move forward with their electrification plans, CEO Carlos Tavares says.
By Joseph Szczesny • Feb. 24, 2022 -
Courtesy of WardsAuto
Ford Targets Fleets With Battery-Electric e-Transit Van
The electric Transit was designed to make the transition to battery-powered vans as painless as possible for Ford’s longstanding fleet customers. It’s also a much more pleasant vehicle to drive.
By John Voelcker • Feb. 23, 2022 -
Courtesy of WardsAuto
Nissan to Build Two All-New BEVs at Mississippi Plant
The Canton plant employs approximately 5,000 people and has built nearly 5 million vehicles since opening in 2003. It currently builds four models: the Altima midsize sedan and Frontier, Titan and Titan XD pickups.
By Joseph Szczesny • Feb. 18, 2022 -
Courtesy of WardsAuto
Nissan Shows Off Eye-Catching Trio of Frontier Concepts
“(A truck) is like a canvas,” says Nissan lead project designer Hiren Patel. “When you buy it, you make it your own.”
By Steve Finlay • Feb. 17, 2022
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