Polestar will accelerate its expansion plans in Europe with what it describes as its biggest-ever new vehicle launch, with four new electric models planned over the next three years, the company announced in a Feb. 18 press release.
The Geely-owned sister brand of Swedish premium automaker Volvo Cars expects double-digit sales volume growth in 2026 with the launch of the new Polestar 5 Grand Tourer, and plans to grow its retail footprint by 30%, per the release. Polestar CEO Michael Lohscheller said that the Polestar 5 has already received “fantastic reviews” as part of its launch tour across Europe.
While two of the launches involve a new wagon-like variant of its top-selling Polestar 4 and a refreshed “next-generation” version of the Polestar 2 sedan, two completely new EV models include the Polestar 5 unveiled at the IAA Mobility 2025 in Munich, and the Polestar 7, an entry-level compact SUV slated for 2028.
Timelines outlined on the company’s press release said deliveries of the new Polestar 5 are expected to begin this summer, while the new version of the Polestar 4, which Lohscheller claims delivers “dynamic performance” with the versatility of an SUV and the space of a station wagon, is expected to arrive in late 2026. Following the launch of these new models, the next-generation Polestar 2 is expected to debut in early 2027 while the Polestar 7, a model to be built in Europe, is slated for launch in 2028.
The EV maker is betting its future sales growth on the Polestar 7 as it enters the compact EV segment in Europe, which accounts for roughly one third of all EV sales in the region, Lohscheller said in the release.
“We are convinced that we can offer customers a progressive performance-driven car for a very attractive price point, built in Europe,” Lohscheller said.
Despite what the company describes as a “challenging geopolitical and economic environment” in the release, Polestar claims it recorded its best retail sales year in 2025. Lohscheller said that EV sales grew by 50% in Europe in the last year during the company’s Feb. 18 media event in Gothenburg, Sweden, announcing its updated strategy.
With its new EVs, Polestar is targeting younger drivers with an average age of 45, about 10 years younger than the customers of many competing premium OEMs, Lohscheller said.
“We want to be above 100,000 [annual retail sales] as quickly as we can,” Lohscheller said in a Q&A session with media. “Most important, is establishing Polestar as a premium company,” he added.
