Dealers

Most people who use online configurators to build a vehicle of choice “will not find it on the dealer lot,” says J.D. Power’s Bernardo Rodriguez.

The most successful dealerships use multiple channels to recruit applicants.

Auto dealerships on average can waste as much as 11 hours a month chasing dubious leads, an Autotrader whitepaper says.

Knowing the answers helps floor-plan lenders identify how much credit they can offer.

The Telephone Consumer Protection Act requires marketers to get customers’ OK to call or text them.

Consumers are tired of their information being stolen. They want data protection.