Dealers

There are many reasons why someone might skip or shortcut a step in the car dealership selling process, but these would only be excuses.

While Wards Intelligence data shows a slump in most Jeep models, Grand Cherokee sales have been resilient, likely fueling the urgency to get the new plant up and running.

When I talked about how a video game could help in the rebuilding of fire-damaged Notre Dame, I got the attention of dealership staffers at a training session.

“If we put customers in control, it changes everything,” says Robert Armstrong of Tricor Auto Group.

A dealership that provides a seamless process and is seen as the customer's advocate rather than as an adversary will become their dealership.