“No doubt service revenue will go down, because EVs contain about 40% fewer parts,” says Frederiek Toney, Ford’s president-global customer service division.
“We’re in a service-based industry. We should capitalize on what drives revenue, and that’s the connection the consumer feels with the person providing the service,” says VW SouthTowne’s Bryan Armstrong.
Mitsubishi says the uniform design will ensure a cohesive experience for customers across all points where they encounter the brand, from auto shows, websites and brochures to the dealership.