Buick rises to the top among automotive ads with the most impressions for the week of May 30, with nearly double the airings of all others on the list, according to iSpot.tv.
Cadillac remains the leader among automotive sector ads with the most impressions for the week of May 23, as sports take a back seat to news and sitcoms, according to iSpot.tv.
Cadillac finished No.1 for the week of May 16 on the back of the 2022 PGA Championship, which delivered over a third of the overall impressions for the spot “Fortune Favors the Fearless.”
Nearly every carmaker in the list dedicated the most estimated national ad spend to the NBA playoffs, with the notable exception of Infiniti for its “Wild World” spot.
Four of the top five ads with the most impressions in the automotive sector for the week of May 2 leaned on the first round of the NHL’s Stanley Cup playoffs to find audiences.
The Ram ad had the highest estimated national spend for the week of April 25. Stellantis’ light-truck brand opted to cast a wide net across various programs, with more than 1,400 airings – the most of any ad on the list.
The NBA postseason emerged as a much-needed tentpole event for the automotive industry to rally its advertising around during the week of April 18, with four of the top five most-seen ads targeting the playoff games.
Infiniti’s first-place showing for the week of April 11 was driven largely by news programming. Jesse Watters Primetime, The Rachel Maddow Show and Special Report With Bret Baier were the top three shows delivering...
The week of April 4 saw the return of Major League Baseball and Ram’s “Step Into A New Day” ad placed second in the iSpot.tv ranking, driven largely by baseball-derived impressions.
