Four of the top five ads with the most impressions in the automotive sector for the week of May 2 leaned on the first round of the NHL’s Stanley Cup playoffs to find audiences.
The Ram ad had the highest estimated national spend for the week of April 25. Stellantis’ light-truck brand opted to cast a wide net across various programs, with more than 1,400 airings – the most of any ad on the list.
The NBA postseason emerged as a much-needed tentpole event for the automotive industry to rally its advertising around during the week of April 18, with four of the top five most-seen ads targeting the playoff games.
Infiniti’s first-place showing for the week of April 11 was driven largely by news programming. Jesse Watters Primetime, The Rachel Maddow Show and Special Report With Bret Baier were the top three shows delivering...
The week of April 4 saw the return of Major League Baseball and Ram’s “Step Into A New Day” ad placed second in the iSpot.tv ranking, driven largely by baseball-derived impressions.
The No.1 commercial for the week of March 28, Jeep’s “Made for What You Are Made Of,” was backed by a substantial national ad budget and a focus on March Madness college basketball programming.
Polestar 2 BEVs will be available at Hertz locations beginning this spring in Europe and late this year in North America and Australia. The Polestar 2 is the first volume model from the BEV-only subsidiary of Volvo.
The discordant “Band Recital” ad showcases the soundproofed qualities of the Infiniti QX60 amid an out-of-tune student performance. Perhaps ironically, iSpot’s Ace Metrix survey data finds that viewers cited “soothing...
Bose’s Electric Vehicle Sound Enhancement technology, engineered for the mostly silent interior that comes with operating an electric vehicle, sends custom-designed propulsion sounds into the cabin of the GMC Hummer...
