Dealers: Page
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Courtesy of WardsAuto
European Car Connections Strongest in Spain
Spanish automotive consumers displayed a major move to wireless searches, with 63% of all digital engagement on car brands’ online platforms coming through smartphones, significantly more than cellphone use in France (49%) and the U.K. (47%).
By Paul Myles • March 9, 2018 -
Courtesy of WardsAuto
Cox Automotive President: Ditch the Hours-Long Car-Buying Experience
In a WardsAuto Q&A, Sandy Schwartz talks about the changing world of digital car shopping, new customer expectations and how he runs a multi-brand business.
By Steve Finlay • March 6, 2018 -
Explore the Trendline➔
Courtesy of Toyota Motor North America
TrendlineTop 5 stories from WardsAuto
Automakers are evaluating their long-term strategies, revisiting their product mix, and approach to both retail and manufacturing approach along the way.
By WardsAuto staff -
Courtesy of WardsAuto
Dealership Study: Overactive Filters Block Some Legit Customer Leads
“Today, identification and diagnostics of software system failures is just as important as managing employee performance,” says Fran O’Hagan, head of Pied Piper Management Co.
By Steve Finlay • March 5, 2018 -
Courtesy of WardsAuto
One Minute, 3 Pieces of Customer Info, a Motivated Thief
EFG Companies CEO John Pappanastos calls on “all participants in the retail automotive chain to lock down their data.”
By Steve Finlay • March 2, 2018 -
Courtesy of WardsAuto
Rethink Key Performance Indicators at Car Dealerships
Although it’s true that most dealerships track numbers, most are missing the meaning of their metrics.
By John Griffin • Feb. 20, 2018 -
Courtesy of WardsAuto
Gen X Exerts Automotive Spending, Borrowing Power
The once-called Slacker Generation now tops TransUnion’s list of auto loan-performance by age group.
By Steve Finlay • Feb. 20, 2018 -
Courtesy of WardsAuto
Presidents’ Day Prediction: Online Car Buying Will Spike
Dealers are working on special incentives and ecommerce ads, tipping points for customers who are on the fence and holding out for a compelling reason to buy.
By Aaron Krane • Feb. 16, 2018 -
Courtesy of WardsAuto
From Inexperienced Car Dealer to Old Pro
Ray Ciccolo talks about what it’s like to be a dealer now and what it was like when he started in 1962 as a kid out of college.
By Steve Finlay • Feb. 16, 2018 -
Courtesy of WardsAuto
Lexus, Kia Score Big From Super Bowl Ads
The online interest in the new Stinger sports coupe was enough to nearly triple Kia’s overall brand traffic.
By Steve Finlay • Feb. 6, 2018 -
Courtesy of WardsAuto
What It Takes to Sell Me That Cherry-Red Coupe (or a Sensible Sedan)
As a Millennial, I am likely to spend more than 10 hours before even setting foot in a dealership, researching more brands than any previous generation.
By Conor Bergman • Feb. 2, 2018 -
Courtesy of WardsAuto
Study Says Car Shoppers Want to Start Online, But End at Dealership
Autotrader.com is rolling out a revamped website with various enhancements including a function that allows users to start a deal online.
By Steve Finlay • Jan. 31, 2018 -
Courtesy of WardsAuto
World of Differences at Auto Dealerships
“At a relatively small dealership like ours there are about 30 people who often aren’t much alike, and yet you need those differences to make the place work,” Lee McFee says.
By Steve Finlay • Jan. 22, 2018 -
Courtesy of WardsAuto
Log on Rather Than Hop in for VR Dealership Test Drives
“VR is not a fad,” says Nick Cybela of FlowFound, a company that creates virtual-reality test-drive videos for dealers.
By Steve Finlay • Jan. 12, 2018 -
Courtesy of WardsAuto
Do Cameras Belong in Dealership F&I Offices?
Compliance consultant Terry Dortch advises dealers only to use cameras for training purposes – and then destroy the recordings.
By Jim Leman • Jan. 11, 2018 -
Courtesy of WardsAuto
Wanting Gross Profits and Fixating on Them Are Two Different Things
“You start with the objective and move backward,” says John Griffin of Cox Automotive. “Don’t focus on the results, focus on metrics that drive the results.”
By Steve Finlay • Jan. 10, 2018 -
Courtesy of WardsAuto
L.A. Dealer Says It Costs $100 Million Just for the Dirt
His father was happy being a single-point VW dealer. Mike Sullivan had bigger plans, but building dealerships in California is not cheap.
By Steve Finlay • Jan. 5, 2018 -
Courtesy of WardsAuto
Top 10 Marketing Metrics Car Dealers Should Track
Put more marketing dollars behind successful programs and kill non-performers.
By Valerie Vallancourt • Jan. 2, 2018 -
Courtesy of WardsAuto
What Not to Do on a Dealership Test Drive
One no-no is a real-world demonstration of automatic emergency-braking systems.
By Steve Finlay • Dec. 28, 2017 -
Courtesy of WardsAuto
Getting Auto Loan Once Took Hours; Now It’s Minutes
Millennials are the primary users of AutoGravity, an app that quickly provides vehicle loan offers.
By Steve Finlay • Dec. 21, 2017 -
Courtesy of WardsAuto
Have a Merry Marketing Holiday Season at Car Dealerships
It’s a festive digital time for consumers and auto retailers alike.
By Jeff Kelosky • Dec. 18, 2017 -
Courtesy of WardsAuto
Dealers, Pick a Business Model, Any Business Model
Dealertrack’s Paul Whitworth urges dealers to devise or in some cases revise their business strategies first, then acquire the appropriate computer systems, not the other way around.
By Steve Finlay • Dec. 18, 2017 -
Courtesy of WardsAuto
Students’ Winning Entries Become New Dealership Customer-Retention App
EFG Companies has awarded $25,000 to each three-student winning team in its F&I Innovator of the Year competition.
By Steve Finlay • Dec. 8, 2017 -
Courtesy of WardsAuto
Strength of Auto Financing Market Defies Naysayers
“For some time now, the story has been focused incorrectly on the rise in subprime lending,” says credit tracker Experian’s Melinda Zabritski.
By WardsAuto Staff • Dec. 7, 2017 -
Courtesy of WardsAuto
Auto Dealer Customers Buy Prepaid Maintenance If It’s Explained Right
Service managers should make sure service advisers are trained on how to maximize their presentation of PPM benefits.
By Ryan Williams • Dec. 6, 2017 -
Courtesy of WardsAuto
Was 2017 a Good Year for Auto Dealers?
The real winners, according to the National Automobile Dealers Assn., are dealership employees and the communities around dealerships. Both employment and payroll numbers have been rising steadily throughout 2017.
By Todd Bryant • Dec. 5, 2017
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