Automakers: Page
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Ford Building Awareness of ’13 Fusion With New Campaign
Ford says marketing campaigns like “Random Acts of Fusion” motivate consumers to consider its products and change perception of the brand.
By Byron Pope • July 18, 2012 -
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Toyota Shuffles, Reorganizes U.S. Management
The auto maker’s U.S. arm is integrating customer-service operations into the sales and marketing department, and is placing future technology planning under overall product planning.
By Alan Harman • July 17, 2012 -
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Automakers are evaluating their long-term strategies, revisiting their product mix, and approach to both retail and manufacturing approach along the way.
By WardsAuto staff -
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Fiat 500 Immigrants
Editor's note: This story is part of the WardsAuto digital archive, which may include content that was first published in print, or in different web layouts.
July 16, 2012 -
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Tim Lee Tapped for Top GM Global Manufacturing Post
Lee already oversees sales and marketing and production operations in China, Russia and South Korea, and now will be responsible for General Motors manufacturing in North and South America and Europe as well.
By Vince Courtenay • July 16, 2012 -
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Subaru Gets Into Customers’ Lives
The auto maker bases its customer-relationship management strategy on what’s billed as a unique collaboration between marketing and information technology.
By Steve Finlay • July 13, 2012 -
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Buyer Interest Building in Hyundai BlueLink Telematics System
Most active subscribers use BlueLink in their car to get directions. But the auto maker is seeing a “good breadth of usage” of its remote features, such as those found on its Android- and iPhone-compatible mobile apps.
July 13, 2012 -
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Super Bowl Ads, Social Media Lead Brand-Building Effort at Audi
The auto maker says its Super Bowl TV spots have helped build Audi into a legitimate luxury contender. Some 82% of consumers have a positive opinion of the marque, up from 55% five years ago, and brand loyalty has increased to 42% from 31%.
By David Zoia Editor • July 13, 2012 -
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GM Plugs Girsky Into Europe Lead, Reassigns Stracke
“It makes no sense at all,” says one analyst of the move to replace Karl-Friedrich Stracke just two weeks after approving a turnaround plan for Opel.
By James M. Amend • July 12, 2012 -
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Renault Samsung Plugs in to Large-Scale Solar Power
The system will power the auto maker’s Busan plant and provide nearly 11% of its electric output to 7,500 nearby homes.
By Vince Courtenay • July 12, 2012 -
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Opel-Vauxhall Unveils Adam City Car
The 3-door, 4-seat vehicle, to be unveiled at the Paris auto show in September, is meant to appeal to image-conscious buyers with its use of premium materials and design cues often found in the luxury segment.
By Alan Harman • July 11, 2012 -
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GM Holden, Better Place Connect on Oz Volt Charging
The charging-infrastructure provider will develop membership packages for Volt owners, including installation of its Charge Spot unit at home or work.
By Alan Harman • July 11, 2012 -
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Veteran WardsAuto Correspondent Mack Chrysler Remembered
The longtime auto writer was known for his insightful reports on Japan and emerging automotive markets throughout Asia, as well as his folksy sense of humor.
By WardsAuto Staff • July 11, 2012 -
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Good Hearts Get Hired at Pat Lobb Toyota
A high-volume dealership that believes in staff empowerment seeks out job candidates with the right stuff, grooms them and promotes them.
By Lillie Guyer • July 10, 2012 -
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Jeep Looking to Attract Young Buyers With Patriot
The plan is to capture millennials with small SUV, then keep them driving larger vehicles as their incomes and families grow.
By Aaron Foley • July 10, 2012 -
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Plant Life Thrives at Toyota Thai Factory
Toyota touts the 6-year-old plant on former agricultural land as one of five sustainable facilities in its worldwide manufacturing network.
By Steve Finlay • July 9, 2012 -
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Lincoln Must Walk Before It Can Run in Europe, Ford Designers Say
Does Ford plan to take Lincoln global in an attempt to match its German rivals or is it content to remain a bit-part player in the U.S., where sales slid to a dismal 85,643 in 2011, with no signs of improving?
By Peter Robinson • July 5, 2012 -
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GM Factories Run Hot and Cold in Thailand
Martin Apfel, who heads General Motors Thailand, sees unbelievable growth opportunities. “The only thing for sure is that we will continue to grow.”
By Steve Finlay • July 5, 2012 -
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Toyota’s U.S. Sales Rebound Plays Out Again in June
Toyota’s bread-and-butter Camry and Corolla passenger cars carried the day. Camry sales jumped 44.6% and Corolla deliveries soared 34.8%.
By James M. Amend • July 3, 2012 -
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Chrysler Posts Big Midyear Numbers for Wrangler, 300, 500
Dodge and Jeep fight for best-selling brand title while Fiat continues to make a splash in the U.S.
By Aaron Foley • July 3, 2012 -
Courtesy of WardsAuto
Ford to Market C-Max as ‘Multi-Activity Vehicle’
The C-Max MAV will be offered as a hybrid or plug-in hybrid, dubbed Energi. The vehicle will mark Ford’s first model available only in electrified versions, making it a perfect candidate to go up against the Toyota Prius, an executive says.
By Byron Pope • July 3, 2012 -
Courtesy of WardsAuto
Ford Technology Targets Distracted Driving
Ford researcher says its driver workload estimator, still in development, could play a role in eliminating distracted driving.
By Byron Pope • July 2, 2012 -
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Toyota, BMW Expand Collaboration on Fuel Cells, Sports Car, Electrification
There will be no exchange of shares in the auto makers’ latest tie-up, which follows December's pact for BMW to supply Toyota with diesel engines in Europe from 2014, and a March agreement to jointly research advanced Li-ion batteries.
June 29, 2012 -
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Honda Targets Lease of 1,100 Fit EVs Over Two Years
The auto maker will have about 40 of the electric vehicles on hand for the U.S. launch next month in Oregon and California. The car will be available in East Coast markets next spring.
June 29, 2012 -
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Nissan Adding Sentra Output in Mississippi
The addition of the Sentra at Canton, as well as the planned move of Frontier and Xterra light trucks from Nissan’s Smyrna, TN, plant, will result in 1,000 new jobs at the Mississippi operation.
June 28, 2012 -
Courtesy of WardsAuto
Opel Supervisory Board Approves GM Unit’s Turnaround Plan
The plan calls for closing the Bochum assembly plant, product investments by GM in Opel, a new go-to-market strategy, refined export and market expansion and cutting production costs that includes further leveraging the GM-PSA alliance.
By James M. Amend • June 28, 2012
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