Automakers: Page 218
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Courtesy of WardsAuto
Lexus Hovers Atop Most-Engaging Car Ads List
TNT beat out the broadcast networks to collect the lion’s share of automotive ad dollars, with an estimated $6.2 million, driven largely by sports-related programming.
By WardsAuto Staff • Aug. 20, 2015 -
Courtesy of WardsAuto
Audi Unveiling 310-Mile EV Concept at Frankfurt
The Audi e-tron Quattro concept builds on drivetrain technology from the Audi R8 e-tron, an electrically driven sports car from the German automaker on sale this year in limited quantities.
By James M. Amend • Aug. 19, 2015 -
Explore the Trendline➔
Courtesy of Kia Corporation
TrendlineArtificial Intelligence
Automakers and dealers alike are increasingly seeing the use case for AI within their operations. Explore some use cases in this trendline.
By WardsAuto staff -
Courtesy of WardsAuto
Ford Polishes Taurus’ Tarnished Image for China
The Taurus has a checkered history here in the U.S., going from best-seller to fleet standby in just a few decades. Ford hopes to leave that behind in China with a model designed exclusively for that market.
By Alysha Webb • Aug. 19, 2015 -
Courtesy of WardsAuto
SAIC’s V80 Draws Poor Safety Rating in Australia
The China-built V80 scores just 4.97 points out of a possible 16 in a frontal-offset crash test.
By Alan Harman • Aug. 18, 2015 -
Courtesy of WardsAuto
Death of an LT4, Or What You Didn’t Read in My Cadillac CTS-V Review
Editor's note: This story is part of the WardsAuto digital archive, which may include content that was first published in print, or in different web layouts.ELKHART LAKE, WI – As far as catastrophic engine failures on a race track go, this one lacked any drama until emergency personnel at Road Am...
By James Amend • Aug. 17, 2015 -
Courtesy of WardsAuto
Defying Weak Market, BMW Adding Russian Dealerships
Unlike other automakers that have scaled back or even halted production to reduce inventories of unsold vehicles, BMW is moving to expand its current network of 65 dealerships in 41 Russian cities.
By Eugene Gerden • Aug. 17, 2015 -
Courtesy of WardsAuto
Toyota: Tacoma Demand, Loyalty Stand Up to New GM Trucks
A Toyota official credits the Colorado and Canyon for some of the Tacoma’s 19.7% increase through July, saying the GM models have reignited interest in the segment.
Aug. 17, 2015 -
Courtesy of WardsAuto
Honda’s Pilot Elite Rises Back to Top of Ad Ranking
Volkswagen and Dodge rejoin the Top 5 list, with overall TV ad spending flat for the week at $75.8 million.
By WardsAuto Staff • Aug. 14, 2015 -
Courtesy of WardsAuto
Ford Ushers Assembly Into Virtual World
A new digital lab in Dearborn ramps up Ford’s ability to use virtual reality in solving problematic vehicle-assembly operations. Ergonomic issues are down 90%, and the number of days missed by injured employees has dropped 75%.
Aug. 14, 2015 -
Courtesy of WardsAuto
Ford: Regional Hubs, Flexible Platforms Part of Emerging-Markets Strategy
There will be two versions of the next Focus, one with a more expensive independent rear suspension for mature markets and another with a less-pricey solid rear axle for cost-sensitive emerging markets, the automaker’s purchasing chief reveals.
By David Zoia Editor • Aug. 13, 2015 -
Courtesy of WardsAuto
Ford to Assemble Rangers in Nigeria
The new manufacturing operation will employ about 180 workers both directly and indirectly and have capacity for about 5,000 of the pickups per year.
By David Zoia Editor • Aug. 11, 2015 -
Courtesy of WardsAuto
Mazda Launches SkyActiv Transmission Production in Thailand
Annual production is set at 400,000 units, bringing global capacity for the transmissions to 1.54 million units.
By Alan Harman • Aug. 10, 2015 -
Courtesy of WardsAuto
GM Confident OnStar Hack Counterattack Successful
OnStar developed a software update to its RemoteLink app to patch the security flaw that had allowed hackers to control functions such as unlocking the doors and starting the engine.
By Jim Mateja • Aug. 10, 2015 -
Courtesy of WardsAuto
Honda’s Thai Unit Sees 27% Jump in H1 Export Value
The automaker attributes the growth to increasing demand for its City model in Asia and Oceania and for its recently launched all-new HR-V CUV.
By Alan Harman • Aug. 10, 2015 -
Courtesy of WardsAuto
Toyota Oz Countering Spread of Counterfeit Airbags
Toyota vehicles never involved in an accident are not affected by the bogus parts. But Toyotas repaired after an airbag deployment in a crash reportedly may have been fitted with fakes not tested to manufacturer standards.
By Alan Harman • Aug. 7, 2015 -
Courtesy of WardsAuto
The World According to Tesla
Editor's note: This story is part of the WardsAuto digital archive, which may include content that was first published in print, or in different web layouts.TRAVERSE CITY, MI – If you want to succeed in the electric-vehicle business, you can’t do anything halfway. You need truly compelling design...
By Drew Winter • Aug. 6, 2015 -
Courtesy of WardsAuto
Mazda Speeds Ahead of Pack With Week’s Top Ad
Overall television-ad spending was down for the industry last week, falling to $79 million, nearly $27 million less than the prior week.
By WardsAuto Staff • Aug. 6, 2015 -
Courtesy of WardsAuto
Kiefer: GM Mending Supplier Relations
GM’s purchasing chief concedes the automaker has needed to mend supplier relations, but he says the push for component and vehicle commonality has resulted in longer-term sourcing, which benefits both sides.
By David C. Smith • Aug. 5, 2015 -
Courtesy of WardsAuto
Lexus Piloting Negotiation-Free Sales
Negotiation-free, no-hassle car-buying already is in place, and has been for years, at Lexus’ sister brand Scion, where it is called Pure Price.
Aug. 5, 2015 -
Courtesy of WardsAuto
Toyota Thailand Denies Dodging Tariffs on Prius
The Japanese automaker is irate over allegations it claims to be importing parts for Prius manufacturing in Thailand when it really is bringing in completely built-up vehicles.
By Alan Harman • Aug. 5, 2015 -
Courtesy of WardsAuto
EPA Official: ’15 Ford F-150 Almost Meets 2025 CAFE
EPA’s Christopher Grundler says it is a myth CAFE regulations ignore consumer choice and are trying to force everyone into small cars.
Aug. 4, 2015 -
Courtesy of WardsAuto
Former Infiniti Exec Joins VW
Michael Bartsch headed home to oversee VW Australia.
By Alan Harman • Aug. 4, 2015 -
Courtesy of WardsAuto
Hyundai Looks to Expand Tucson FCV Reach Despite Refueling Woes
The South Korean automaker’s U.S. sales and marketing arm may add dealers of its Tucson fuel-cell vehicle in Northern California, as Southern California owners express frustration with unreliable hydrogen pumps.
Aug. 4, 2015 -
Courtesy of WardsAuto
Road to MBS: Volvo XC90 Promises to Disrupt Premium CUV Segment
Volvo is back in a big way with a groundbreaking vehicle, and everyone in the segment should take note.
Aug. 3, 2015 -
Courtesy of WardsAuto
Honda Makes Bold Move But Will It Stick?
Editor's note: This story is part of the WardsAuto digital archive, which may include content that was first published in print, or in different web layouts.Honda has appointed Jon Ikeda to replace Mike Accavtitti as head of Acura in the U.S.It’s a shocking change for two reasons: Accavitti had A...
By Christie Schweinsberg Blogger • July 30, 2015
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