Automakers: Page
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Courtesy of WardsAuto
Spain’s SEAT to Sell New BEV Under Cupra Sub-Brand
Unveiled at the 2019 Geneva Auto Show and due to go on sale in 2021, the el-Born will be built on SEAT parent Volkswagen’s MEB mechanical platform for EVs.
By Jorge Palacios • Aug. 3, 2020 -
Courtesy of WardsAuto
Ford Finishes Second Quarter in Black, Expects Full-Year Loss
Ford attributes the smaller-than-expected second-quarter loss to cost reductions including cutting jobs in Europe, suspending production due to the COVID-19 pandemic, lower marketing costs and eliminating discretionary spending.
By Jim Henry • July 31, 2020 -
Explore the Trendline➔
Courtesy of Kia Corporation
TrendlineArtificial Intelligence
Automakers and dealers alike are increasingly seeing the use case for AI within their operations. Explore some use cases in this trendline.
By WardsAuto staff -
Courtesy of WardsAuto
BMW Targets Sustainability, Resource Efficiency
BMW will apply these sustainability and resource-efficiency targets throughout the lifecycle of its vehicles – from the supply chain, through production to end-of-use.
By Paul Myles • July 31, 2020 -
Courtesy of WardsAuto
Chevy Tops Most-Seen Auto Ads Chart
In the first-place ad for the week of July 20, Chevrolet encourages viewers to “find your sense of wander” (the spelling is intentional).
By Jim Irwin • July 30, 2020 -
Courtesy of WardsAuto
GM’s Barra Stresses Push to Improve Shareholder Value
“With the battery-electric vehicles, we do have a full portfolio to cover high-volume segments. You see design and technology to back it up,” GM Chairman Mary Barra says during a conference call to discuss the automaker’s second-quarter results.
By Joseph Szczesny • July 30, 2020 -
Courtesy of WardsAuto
The Business Is Changing – Can You Keep Up?
If automakers don’t adapt to the new business model, they are going to end up like the cell-phone manufacturers: They’ll make millions of units but not much money.
By John McElroy • July 28, 2020 -
Courtesy of WardsAuto
Tesla, Franchising and the Bottom Line
Tesla’s direct-sales model deprives consumers of the thrill of driving the car home from the dealership – as well as the great discounts, experiences and incentives derived from competitiveness between franchisees.
By Chris Scali, Halbert Rasmussen, Monica Baumann • July 24, 2020 -
Courtesy of WardsAuto
Toyota Reveals New Iconography for Europe
The reworking of both logo and typography is a bid to visualize Toyota’s transition from an automaker into a mobility company.
By Paul Myles • July 23, 2020 -
Courtesy of WardsAuto
Jeep Boasts Most-Seen Auto Ad
The top ad for the week of July 13 highlights Jeep’s Summer Clearance Event, featuring incentives such as zero-percent financing for 72 months and no monthly payments for 90 days that are available on select ’20 models.
By Jim Irwin • July 22, 2020 -
Courtesy of WardsAuto
Plants Running, But Automakers Face COVID-19 Fallout
General Motors, Fiat Chrysler and Ford all report absenteeism is running higher, prompting the companies to search for laid-off employees who can be hired temporarily to fill in for workers missing due to the virus.
By Joseph Szczesny • July 20, 2020 -
Courtesy of WardsAuto
Video Walkaround With ‘21 Nissan Rogue CUV
The redesigned third-generation Nissan Rogue, springing from an all-new vehicle platform, goes on sale this fall with a "Family hub" interior that includes tri-zone climate control as well as enhanced ProPILOT Assist with Navi-link and standard Nissan Safety Shield 360, wireless phone charging and wireless Apple CarPlay. Nissan spokeswoman Wendy Payne leads the walkaround.
July 20, 2020 -
Courtesy of WardsAuto
New Citroen C4 Lifeline for PSA’s Madrid Plant
Madrid workers agreed in 2017 to temporary rotating layoffs that had 1,300 workers staffing one production line. In return, PSA agreed to award the plant a new model and fulfills that promise with the announcement of the new C4.
By Jorge Palacios • July 20, 2020 -
Courtesy of WardsAuto
Nissan Has Most-Seen Auto Ad for Fourth Straight Week
The leading ad for the week of July 6 features actress Brie Larson navigating the ’20 Sentra through a city, making good use of the rear automatic braking and Nissan Intelligent Mobility.
By Jim Irwin • July 17, 2020 -
Courtesy of WardsAuto
Nissan’s Ariya Picks Up Where Leaf Leaves Off
Nissan says the C-segment exterior hides a D-segment interior. That’s because the Ariya is built up from the Renault-Nissan-Mitsubishi Alliance’s new CMF-EV platformdesigned specifically for fully electric vehicles.
By Sebastian Blanco • July 17, 2020 -
Courtesy of WardsAuto
GM Charging Ahead With EVs, Defers to Honda on Fuel Cells
An executive says the development of GM’s new EV’s has not been delayed by the COVID-19 pandemic, which has forced many engineers to work from home. GM continues pursuing fuel cells but no longer plans to use them in passenger vehicles.
By Joseph Szczesny • July 16, 2020 -
Courtesy of WardsAuto
Merged FCA, PSA to Be Called Stellantis
Names and logos of FCA’s and PSA’s individual brands will remain unchanged. A logo for Stellantis will be unveiled later.
By Jim Irwin • July 15, 2020 -
Courtesy of WardsAuto
Auto Dealers Successfully Challenge Volvo’s Subscription Plan
California trade association says an element of the program undercuts dealers.
By Steven Finlay • July 14, 2020 -
Courtesy of WardsAuto
BMW Reveals New iX3 With 285 Miles of Range
The X3-based electric vehicle will be produced in China for export but is not slated for sale in U.S.
By Greg Kable • July 14, 2020 -
Courtesy of WardsAuto
Ford Bronco Busts Free, Heads for Jeep Corral
Just in time for adventurers who want to take social distancing to the extreme by venturing far from civilization, Ford resurrects the Bronco to kick up dust at every Jeep Jamboree it can find.
By Tom Murphy • July 13, 2020 -
Courtesy of WardsAuto
Merger With PSA Could Bolster FCA in Russia
FCA’s Jeep brand is well-established in Russia. But the merger with PSA, whose brands include Peugeot, Citroen and Opel, would bring FCA within PSA’s broader distribution network and marketing reach.
By Eugene Gerden • July 13, 2020 -
Courtesy of WardsAuto
Audi Reveals New Q4 e-tron Sportback
Based on the dedicated MEB electric-car platform developed by parent Volkswagen, the new model will be a sporting sister to the more upright Q4 e-tron revealed as a concept at the 2019 Geneva auto show.
By Greg Kable • July 10, 2020 -
Courtesy of WardsAuto
GM’s Lawsuit Against FCA Hits Dead End
The complaint stemmed from a federal investigation that uncovered corrupt practices leading to the convictions of three FCA executives and 10 UAW officers.
By Joseph Szczesny • July 9, 2020 -
Courtesy of WardsAuto
Nissan, Brie Larson Still Lead Auto Ads Ranking
In Nissan’s No.1 commercial for the week of June 29, actress Brie Larson zooms through a city, showing off the ’20 Sentra’s rear automatic braking and Nissan Intelligent Mobility.
By Jim Irwin • July 9, 2020 -
Courtesy of WardsAuto
Mercedes S-Class Dramatically Expands MBUX Capabilities
It’s the augmented reality head-up display that could really set the new S-Class apart. The current MBUX system has integrated AR, but what Mercedes promises for the second-generation sounds equal parts futuristic and practical.
By Sebastian Blanco • July 9, 2020 -
Courtesy of WardsAuto
Ford Bringing 5G Technology to EV Production
Ford says 5G will enhance the connectivity of welding machines in the manufacture of electric vehicles whose batteries and electric motors require about 1,000 welds.
By Paul Myles • July 7, 2020
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