Automakers: Page
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Courtesy of WardsAuto
Renault’s ‘Renaulution’ Plan Focuses on Profitability
The strategy spelled out by CEO Luca de Meo also commits the group’s brands to a shift away from traditional manufacturing and toward becoming a service provider in the areas of energy, technology/data and mobility.
By Paul Myles • Jan. 14, 2021 -
Courtesy of WardsAuto
Subaru Has Most-Seen Auto Ad
The first-place commercial for the week of Jan. 4 shows a woman and her granddaughter on a road trip in a Crosstrek.
By Jim Irwin • Jan. 14, 2021 -
Explore the Trendline➔
Courtesy of Kia Corporation
TrendlineArtificial Intelligence
Automakers and dealers alike are increasingly seeing the use case for AI within their operations. Explore some use cases in this trendline.
By WardsAuto staff -
Courtesy of WardsAuto
High-Tech Training Key to ’22 Acura MDX Production
Associates trained for new tasks in a virtual environment using touchscreens that allowed them to practice on virtual elements before handling physical parts to install, says Acura training director Joey Sippel.
By Joseph Szczesny • Jan. 14, 2021 -
Courtesy of WardsAuto
Cadillac Celestiq, Cargo Pods, Societal Challenges Part of GM’s CES Pitch
The 50-minute pre-recorded presentation was an opportunity for GM designers and engineers – and a few guests – to cover broadly the challenges and potential solutions in future mobility.
By Tom Murphy • Jan. 12, 2021 -
Courtesy of WardsAuto
Hyundai Elantra, Ford F-150, Mustang Mach-E Named Car, Truck, Utility of the Year
Affordability, technology and innovation gave winners edge in top vehicle awards.
By Drew Winter • Jan. 11, 2021 -
Courtesy of WardsAuto
Toyota Ends Czech Republic Joint Venture With PSA
The Kolin plant has built the Toyota Aygo, Peugeot 108 and Citroën C1 A-segment city cars since 2005, and it will continue production of the vehicles for both Toyota and PSA.
By Paul Myles • Jan. 11, 2021 -
Courtesy of WardsAuto
Chevrolet’s Growth Plan: More Hardware, More Software
Steven Hill, GM vice president, says Chevrolet was the fastest-growing “full-line brand” in 2020. The average transaction price for vehicles increased 6%, helping drive Chevy dealers’ profitability to an all-time high, he says.
By Joseph Szczesny • Jan. 7, 2021 -
Courtesy of WardsAuto
Jeep Enters 2021 With Most-Seen Auto Ad
The top ad for the week of Dec. 28 proclaims Jeep is “more than a legendary SUV brand – it’s a community.”
By Jim Irwin • Jan. 7, 2021 -
Courtesy of WardsAuto
Jeep Introduces All-New Grand Cherokee L With Room For 7
Adding another row to the Grand Cherokee has been part of Jeep's plans for a long time. The 2021 Jeep Grand Cherokee L will be built at FCA’s Detroit Assembly Complex and first deliveries are scheduled for second-quarter 2021.
By Sebastian Blanco • Jan. 7, 2021 -
Courtesy of WardsAuto
Resilient Supply Chain Helps VW Finish 2020 Strong
“Yes, it was ragged. Yes, chaotic. Yes, we had to do things like put parts on airplanes” to keep assembly lines running, VW’s Scott Keogh says. In the face of COVID-19, VW’s U.S. sales were down 10% from 2019, compared to 15% for the industry overall, he says.
By Jim Henry • Jan. 6, 2021 -
Courtesy of WardsAuto
Toyota, Lexus End Tough Sales Year on High Notes
“It was frightening,” Lexus executive Andrew Gilleland says of plummeting spring sales. Toyota Motor North America finished 2020 with sales of 2.1 million vehicles, a volume decrease of 11.3% from 2019.
By Steve Finlay • Jan. 5, 2021 -
Courtesy of WardsAuto
Nissan, Brie Larson Had Most-Seen Auto Ad of 2020
Overall, automakers generated 350.5 billion TV ad impressions from Jan. 1 through Dec. 20 – the most of any industry that advertised on TV this year (excluding network promos). Sports were a key driver of impressions.
By Jim Irwin • Dec. 23, 2020 -
Courtesy of WardsAuto
Alfa Romeo Takes Wraps Off 4C Spider Stradale Tributo
Only 33 units of the mid-engine 4C Spider will be produced for North America. The release of the special-edition coupe accompanies the end of 4C production for North America.
By Jim Irwin • Dec. 22, 2020 -
Courtesy of WardsAuto
2021 Nissan Armada: More Family Than Adventure
Nissan’s strategy, as it so often is in the fullsize SUV segment, is to give the ’21 Armada more power and towing capacity, along with exterior changes.
By Sebastian Blanco • Dec. 21, 2020 -
Courtesy of WardsAuto
Kia Claims Top Spot on Most-Seen Auto Ads Chart
The No.1 ad for the week of Dec. 7 promotes Kia’s new lineup of vehicles that are well-equipped for blustery winter conditions.
By Jim Irwin • Dec. 17, 2020 -
Courtesy of WardsAuto
Hyundai Begins Rolling Out N Line, N Sub-brand
Hyundai’s ’21 Sonata N Line and upcoming Elantra N are among several N Line or N vehicles scheduled to arrive by 2022.
By Doug Newcomb • Dec. 17, 2020 -
Courtesy of WardsAuto
Toyota Aims to ‘Reimagine’ Minivan With 2021 Sienna
The fourth-generation ’21 Sienna is all-new from the ground up, including a 245-hp hybrid powertrain with an EPA-estimated combined fuel economy rating of 36 mpg, setting a segment benchmark, Toyota says.
By Steve Finlay • Dec. 15, 2020 -
Courtesy of WardsAuto
Ford Survey Finds Consumers Adapting to Pandemic
Personal transportation is flourishing during the pandemic. Bike sales have soared, and cities have shut down streets to make space for cyclists. Car sales have boomed, and smart city planning is accelerating, according to Ford's study.
By Jim Irwin • Dec. 15, 2020 -
Courtesy of WardsAuto
Lincoln Wins Owner-Satisfaction Race Among Luxury Brands
There was but a two-point spread among Lexus, Mercedes-Benz, Cadillac, Infiniti, Porsche and Lincoln. “I’ve never seen it this close,” Chris Sutton, J.D. Power’s vice president-auto retailing.
By Steve Finlay • Dec. 11, 2020 -
Courtesy of WardsAuto
Nissan Rogue Spot Tops Most-Seen Auto Ads Chart
In the top ad for the week of Nov. 30, a family debates what kind of drive mode they’re in the mood for: snow, off-road or chill. They settle for chill, and the father sits back and relaxes using the Rogue’s ProPILOT Assist with Navi-link.
By Jim Irwin • Dec. 9, 2020 -
Courtesy of WardsAuto
Acura Unveils ’22 MDX CUV as Brand’s New Flagship
The redesigned MDX, starting at $46,900 and arriving at dealers Feb. 2, features new styling inside and out and what Acura calls the most high-tech and advanced cockpit in the brand’s 35-year history.
By Jim Irwin • Dec. 8, 2020 -
Courtesy of WardsAuto
New Logo Graces Nissan’s Halo-Brand Armada SUV
“The focus was on making an amazing, fullsize SUV for those adventurous families who want to do everything,” says Brent Hagan, Nissan’s senior manager of product planning.
By Sebastian Blanco • Dec. 8, 2020 -
Courtesy of WardsAuto
Nissan Kicks It Up a Notch With ’21 Refresh
New exterior elements, additional USB ports, better connectivity, redesigned center console and trim highlight a midcycle refresh to Nissan’s compact CUV.
By Sebastian Blanco • Dec. 8, 2020 -
Courtesy of WardsAuto
VW Puts Robots to Work Loading EV Batteries
The automaker claims use of the robots will cut production emissions by about 12,000 tons per year, the expected annual CO2 emissions of a village with about 1,000 inhabitants.
By Paul Myles • Dec. 7, 2020 -
Courtesy of WardsAuto
Lexus Has Two of Five Most-Seen Auto Ads
The first-place Lexus spot highlights deals on select models including the ’21 RX 350 while the No. 3 commercial focuses on the ’21 GX 460.
By Jim Irwin • Dec. 3, 2020
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