Automakers: Page 103
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Courtesy of WardsAuto
Hyundai Hits Home Run With Most-Seen Car Commercial
The MLB All-Star Game delivers the audience for Hyundai’s Palisade, according to iSpot.tv.
By Wards Staff • July 28, 2022 -
Courtesy of WardsAuto
Audi Developing Green Automotive Technology Park
Audi’s IN-Campus near the automaker’s Ingolstadt, Germany, headquarters has received an award from the German Sustainable Building Council for its innovative and sustainable approach.
By Paul Myles • July 26, 2022 -
Explore the Trendline➔
Courtesy of Kia Corporation
TrendlineArtificial Intelligence
Automakers and dealers alike are increasingly seeing the use case for AI within their operations. Explore some use cases in this trendline.
By WardsAuto staff -
Courtesy of WardsAuto
Honda Unveils ’23 Civic Type R, ‘Ultimate Halo Vehicle’
The redesign recently set a new track record for a front-wheel-drive production car at the Suzuka Circuit in Japan, securing its position as the best-performing Civic Type R, according to Honda.
By Tanya Gazdik • July 25, 2022 -
Courtesy of WardsAuto
Volkswagen Lists Changes to 2023 Model Year Lineup
VW says each model has been introduced, redesigned or refreshed within the past two model years.
By Jim Irwin • July 22, 2022 -
Courtesy of WardsAuto
Subaru Not “Worry”-ing With Two Most-Watched Auto Ads
Subaru and Lexus both have two ads on this week’s list, according to iSpot.tv.
By Wards Staff • July 22, 2022 -
Courtesy of WardsAuto
Volvo Cars Links COVID in China to Second-Quarter Sales Slide
Volvo says COVID lockdowns in China not only impacted retail deliveries there but also severely curtailed production in China and Europe, predominantly of Recharge cars.
By Paul Myles • July 22, 2022 -
Courtesy of WardsAuto
Porsche Confirms Plans for Flagship Battery-Electric SUV
The luxury automaker’s seventh model will be based on the Porsche-developed Sport variant of the Volkswagen Group’s SSP electric-vehicle platform.
By Greg Kable • July 20, 2022 -
Courtesy of WardsAuto
Cadillac Scores High, Startups Rank Low in Helping Customers
Pied Piper’s mystery shopping measures the sales effectiveness and customer helpfulness of luxury auto brands, online and in-store.
By Steve Finlay • July 18, 2022 -
Courtesy of WardsAuto
Nissan, Brie Larson ‘Thrill’ Again With Most-Seen Auto Ad
Nissan has the most-watched ad for a second straight week, but Subaru sits close behind in spots No.2 and 3, according to iSpot.tv.
By Wards Staff • July 15, 2022 -
Courtesy of WardsAuto
Toyota Revives Crown Marque for U.S. With Fullsize Sedan
The Crown’s CUV-like ride height – it sits nearly 4.0 ins. (102 mm) higher than the Toyota Camry midsize sedan – and fastback silhouette set it apart from other fullsize sedans. It will arrive in showrooms later this year.
By Jim Irwin • July 15, 2022 -
Courtesy of WardsAuto
Volkswagen Launching German Battery-Production Site
The automaker establishes a new division called PowerCo to handle battery-production activities.
By Greg Kable • July 14, 2022 -
Courtesy of WardsAuto
Hyundai Introduces Ioniq 6 ‘Electrified Streamliner’ Sedan
The Ioniq 6 delivers an estimated all-electric range of over 380 miles – a 62-mile improvement over the Ioniq 5 CUV introduced last year – as well as ultra-fast multi-charging capability made possible by Hyundai’s Electric-Global Modular Platform.
By Jim Irwin • July 14, 2022 -
Courtesy of WardsAuto
Volkswagen Pairs 2023 Amarok Pickup With Ford Ranger
With sales of the first-generation Amarok launched in 2010 now totaling more than 830,000 worldwide, VW has high hopes for its successor, with key markets including Australia, New Zealand, Africa, the Middle East and Europe.
By Greg Kable • July 12, 2022 -
Courtesy of WardsAuto
GM Partners With Start-Up on Vehicle-Inspection Technology
GM Ventures and UVeye collaborate on vehicle-inspection-technology projects involving used-car auctions, fleet operations and dealership sales.
By Joseph Szczesny • July 8, 2022 -
Courtesy of WardsAuto
Nissan ‘Thrills’ With Most-Watched TV Auto Ad
While Nissan has the most-seen single ad, Subaru gets the most overall impressions split between two spots on this week’s list, according to iSpot.tv.
By Wards Staff • July 8, 2022 -
Courtesy of WardsAuto
‘Car Wars’ Study Predicts Tesla Will Lose EV Market Share
Tesla’s share of the EV market in the U.S. will plunge from more than 70% today to under 11% by 2026, Bank of America Merrill Lynch analyst John Murphy predicts.
By Joseph Szczesny • July 8, 2022 -
Courtesy of WardsAuto
Ford Transfers Ownership of Romania Plant to Joint Venture
The agreement should strengthen the Ford Otosan joint venture’s position as Europe’s largest commercial-vehicle producer.
By Paul Myles • July 7, 2022 -
Courtesy of WardsAuto
Nissan Sets Pricing for 2023 Leaf
The Leaf S with 40-kWh battery and EPA-estimated range of 149 miles is priced at $27,800, while the Leaf SV Plus with 60-kWh battery and 212 miles of range is priced at $35,800. Prices exclude $1,095 for destination and handling.
By Jim Irwin • July 6, 2022 -
Courtesy of WardsAuto
Volvo’s Third European Plant to Build Only Battery-Electrics
The automaker hopes the location of Slovakia will create a European triangle of manufacturing covering its largest sales region, complementing the Ghent plant in Belgium and the Torslanda plant in Sweden.
By Paul Myles • July 6, 2022 -
Courtesy of WardsAuto
Hyundai Accent, Veloster N, Two Ioniq Models Dropped for 2023
The Ioniq hybrid and PHEV are being dropped in favor of Hyundai’s expanding electrified-vehicle lineup that includes the battery-electric Ioniq 5. Hyundai on June 28 unveiled the Ioniq 6 BEV, the Ioniq sub-brand’s second model.
By Jim Irwin • July 5, 2022 -
Courtesy of WardsAuto
Column
Why Cadillac Needs a $350,000 Halo Car
Cadillac is pinning its resurgence on the Celestiq, a hand-built luxury sedan that will be made in extremely low volume. If Cadillac truly wants to be considered as the Standard of the World again, it needs to charge at least $350,000 for this car, maybe more.
By John McElroy • June 29, 2022 -
Courtesy of WardsAuto
VW Unveils ID.Aero, Automaker’s First Battery-Electric Sedan
The 4-door sedan due in U.S. showrooms in 2024 will serve as the flagship for VW’s electric-powered ID. lineup.
By Greg Kable • June 29, 2022 -
Courtesy of WardsAuto
Ford Bent But Not Broken by Economic Headwinds, CFO Says
Chief financial officer John Lawler says Ford is keeping a close watch on rising materials costs while looking at ways to reduce the product-development costs and capital expenditures needed to sustain the business.
By Joseph Szczesny • June 27, 2022 -
Courtesy of WardsAuto
U.S. Open Helps Cadillac Capture Most Auto-Ad Impressions
Cadillac retakes the top spot of most-seen auto ads on the back of the 2022 U.S. Open, according to iSpot.tv.
By Wards Staff • June 24, 2022 -
Courtesy of WardsAuto
Volvo: Profit Margins, Not Volume, to Drive Revenue Growth
Volvo Group President and CEO Martin Lundstedt says the shift to electrification is expected to accelerate the automaker’s sales growth mainly because EVs’ profit margins are better than those of ICE vehicles.
By Paul Myles • June 23, 2022
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