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Ford Trends Report: Consumers Tense, Feeling Overwhelmed

The 2023 Ford Trends report shows people fear inflation, high prices, global warming and more. These insights inform marketers and ad agencies how to tailor brand messages and content.

By David Kiley • March 1, 2023

Nissan Ups Its EV Target, Plans Second U.S. Battery Plant

Nissan is increasing its target for electrified vehicles by 2030 and looking to site a new battery plant in the U.S.

By David Kiley • Feb. 28, 2023

Explore the Trendline➔

Artificial Intelligence

Automakers and dealers alike are increasingly seeing the use case for AI within their operations. Explore some use cases in this trendline.

By WardsAuto staff

Polish Tech Hub to Boost Volvo Cars’ Software Expertise

Volvo engineers in Krakow will join a global pool of talent working to develop software for key areas, from core safety technology to perception and driver assistance algorithms and software for autonomous driving.

By Paul Myles • Feb. 28, 2023

Volkswagen Group Seeking U.S. BEV, Battery Plants

Audi CEO Markus Duesmann says the German automaker intends to site a new electric-vehicle factory in the U.S. to take advantage of incentives provided in the Inflation Reduction Act.

By David Kiley • Feb. 27, 2023

Nissan’s ‘Whodunnit’ Tops the Most-Seen Auto Ads Ranking

Although it had the lowest estimated TV ad spend of iSpot.tv’s five most-seen auto ads, Nissan’s spot took first place for TV ad impressions.

By Wards Staff • Feb. 24, 2023

Stellantis at Home on Global Stage, CEO Tavares Says

By 2030, revenue from Stellantis’ operations in South America, Africa and the Middle East could equal the revenue from its well-established operations in Europe and North America, CEO Carlos Tavares says.

By Joseph Szczesny • Feb. 24, 2023

Mercedes-Benz Previews New Operating System

The new chip-to-cloud architecture will launch in 2024, initially on the CLA compact coupe.

By Greg Kable • Feb. 23, 2023

General Motors to Join Ford on Formula One Circuit

Unlike Ford, which helped bring Formula One racing to the streets of Detroit in the early 1980s, GM’s approach to F1 is a first for the company.

By Joseph Szczesny • Feb. 22, 2023

Subaru’s EV Future Includes Hybrids

The Subaru Solterra is the start of Subaru’s EV transformation away from ICE engines.

By David Kiley • Feb. 21, 2023

BMW Could Raise Mexico’s Profile As EV Export Hub

The German automaker is increasing manufacturing capacity at its San Luis Potosi plant in Mexico, with battery-electric vehicles expected to account for the new production.

By Elizabeth Machuca • Feb. 21, 2023

GM Won’t Divide BEV, ICE Operations, CEO Barra Says

Battery-electric and internal-combustion vehicles share critical components including software, interiors, and chassis, and it wouldn’t make sense to separate them, GM CEO Mary Barra says.

By Joseph Szczesny • Feb. 21, 2023

Chinese Automaker BYD Introduces Premium Models

The electric Yangwang U8 off-roader and U9 sports car spearhead BYD’s aspirations for its global luxury brand.

By Greg Kable • Feb. 17, 2023

Jeep’s ‘Electric Boogie’ Judged Most-Liked Super Bowl Ad

Kia, General Motors and Ram also ran spots during the Big Game, but Jeep’s commercial scored the highest for viewer likability and attention.

By Wards Staff • Feb. 17, 2023

Feds Order Recall of All Autopilot-Equipped Teslas

NHTSA announces a recall of Tesla BEVs equipped with self-driving systems, known as Autopilot, over crashes and fatalities.

By David Kiley • Feb. 16, 2023

Stellantis Locating Software Development Hub in Poland

The team in the Poland software hub will primarily focus on base software development, software application development, DevOps and automated validation.

By Paul Myles • Feb. 16, 2023

Volkswagen ID.2 to Spawn New All-Electric Golf

The BEV going on sale in 2025 will feature a hatchback design, and a GTi performance variant is on the way, too.

By Greg Kable • Feb. 15, 2023

Ford Chooses Michigan for Battery Plant Amid Anti-China Political Storm

Ford is locating its new battery plant in Michigan after the Virginia governor rejected it.

By David Kiley • Feb. 14, 2023

Ford Shines Spotlight on New-Gen Mustang at Chicago Show

Vehicles from automakers including Subaru, Stellantis, Toyota and Volkswagen debuted during the Chicago auto show’s press preview.

By Joseph Szczesny • Feb. 14, 2023

Mercedes-Benz Adds Well-Mannered EQE to Electric Roster

The standard and AMG performance versions of the EQE come across as polished and complete rivals to the likes of the recently upgraded Audi Q8 e-tron, BMW iX and Tesla Model X.

By Greg Kable • Feb. 14, 2023

Ram Gets Our Nod as Super Bowl’s Top Auto Ad

There were only four national ads from automakers in the 2023 Super Bowl, but one was better than the rest: the Ram Truck ad from Stellantis.

By David Kiley and Tanya Gazdik • Feb. 13, 2023

Ford Subsidizes Dealers’ Mobile Offerings

The complimentary program results in higher profits and customer satisfaction.

By Nancy Dunham • Feb. 13, 2023

Volvo Cars Registers Record Revenue in Q4 2022

President and CEO Jim Rowan says Volvo Cars remains “steadfast” in its drive to have all-electric cars comprise 50% of global sales by mid-decade.

By Paul Myles • Feb. 10, 2023

Lexus, Kia Top Dependability Study As Overall Complaints Decline

By the widest margin in the study’s 34-year history, owners of mass-market brands reported fewer problems after three years of ownership than owners of premium brands. J.D. Power notes premium brands tend to be the first to get new technologies and features.

By Jim Irwin • Feb. 10, 2023

Tesla Avoids Dismal Reliability Ranking by Withholding Data, J. D. Power

Editor's note: This story is part of the WardsAuto digital archive, which may include content that was first published in print, or in different web layouts.Fancy automated driving and infotainment technologies in premium cars are punishing the reliability scores in J.D. Power’s latest consumer s...

By Paul Myles • Feb. 10, 2023

Subaru Crosstrek: Unlikely Huge Success Gets Makeover

Subaru is launching an all-new ’ 24 Crosstrek, the brand’s top-selling model.

By David Kiley • Feb. 9, 2023