WardsAuto Podcast: Do Legacy Automakers Have the Talent and Chops for Software-Defined Vehicles?

The future of software-defined vehicles is huge. Forecasts peg the market at $510 billion by 2030. Detroit and other legacy automakers may not have enough talent to thrive in the new era.

WardsAuto Staff

March 18, 2024

29 Min Listen

The global software-defined vehicle market size is expected to reach $510 billion by 2030 as vehicles become more electrified.

But a big question is whether legacy automakers have the internal talent to develop them and make them work as reliably and efficiently as upstart rivals. Chinese automakers, Tesla Motors and forthcoming vehicles from Apple, and possibly Google, have that talent. But does Detroit? Japan? Europe?

WardsAuto Podcast Host, Senior Editor David Kiley, discusses the issue with Jans Becker, CEO and Founder of Apex.AI, a developer of safety-certified base software designed to enable a faster transition to software-defined vehicles and software-defined mobility. The company’s software products are based on open-source software.

Some of the funders of the company include Continental, ZF, Daimler Truck, Toyota Ventures and Volvo Group Venture Capital.

The WardsAuto podcast was on a short hiatus while we changed platforms. You can access all the podcast episodes now on Apple Podcasts, Spotify, etc. by searching WardsAuto. .

In case you missed the last few episodes, here are direct links:

Episode 29: A chat with American Axle with Matthew Girlando, vice president of strategy and business development at AAM, at about how this leading supplier is managing this transformative time in the automotive industry, going from ICE to BEV, and some of the other major issues facing the whole industry.

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