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Karma will debut three cars at Auto Shanghai.
Karma will debut three cars at Auto Shanghai.

Karma, Pininfarina Team Up for Shanghai Show

A Pininfarina-designed concept car, along with a next-generation luxury electric Revero and an all-electric Karma Vision concept, will debut at Shanghai.

Southern California-based luxury electric-vehicle maker Karma will debut three cars at Auto Shanghai, providing a first look at the result of its partnership with Italian design and engineering house Pininfarina.

A Pininfarina-designed concept car, along with a next-generation luxury electric Revero and an all-electric Karma Vision concept, will debut at Shanghai.

The event, at the National Center for Exhibition and Convention in Shanghai, runs April 16-25.

Karma’s Pininfarina collaboration, announced in January, is a major addition to the automaker’s list of strategic business partnerships.

It sees the alignment playing an important role in Karma’s business plan, helping it accelerate technology and product development through Pininfarina’s turnkey automotive experience.

Launched in 2014, Karma has built an operation with almost 1,000 employees working from its headquarters in Irvine, CA; Karma’s Innovation and Customization Center in Moreno Valley, CA; Detroit Technical Center in Troy, MI; and a campus in Hangzhou, China.

“Karma is a luxury automaker but we are not just a luxury automaker,” Karma CEO Lance Zhou says in a statement.

“Taken together, Karma’s Shanghai Big Three represents our transformation from an old-value car manufacturer to a company building long-term value in part by becoming an open-platform luxury high-tech automotive incubator.”

The next-generation Karma Revero will be available for sale during the second half of this year and will be sold through its 18 dealers, and a Karma-owned store, in the U.S., Canada and Chile.

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