Editor's note: This story is part of the WardsAuto digital archive, which may include content that was first published in print, or in different web layouts.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:
1. | Spoof my ride, please. That's what some automakers seem to say to celebrities whose car-ad parodies get way more views than the ads themselves. Would Lincoln pay for that? | |
2. | Mario Murgado came to the U.S. as a five-year-old Cuban refugee. Today, he's an influential dealer. It's an American dream. Read his success story. | |
3. | A vexed Jim Ziegler says some online car-buying services woo dealers, then scorn them in ads. See his WardsAuto column. Bonus: a video of Jim. Wait, there's more: he sings! | |
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5. | A Michigan dealer researched the idea before opening a "cars-for-kids" store. It caters to young people (and their check-bearing folks). Here's hows it works. |
To see all the day's dealer news and information, go to WardsAuto.com/Dealers.
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